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-- Victoria Plantalamor: "Running a family business is not about power, it's about responsibility".

PROA interview with the president of the Family Business Association of Madrid, Victoria Plantalamoron the current situation of family businesses.

This VIDEO may be reproduced provided that PROA is credited as the original source.

Álvaro Bordas -- "Without emotion, there is no real communication".

Álvaro Bordas is an expert in Communication and Institutional Relations, focused on the food sector. He was Director of Communication and IR at Danone for ten years (2007-2017) and Director of Communication and Head of the President's Office at Pascual. Previously, he worked in leading companies such as Alcampo, Rayet and Holcim.....

José Antonio R. Piedrabuena -- Interview with Beatriz Aranda, PhD in Natural Sciences

Dr. José Antonio Rodríguez Piedrabuena interviews Beatriz Aranda, PhD in Natural Sciences and team leader developing immunotherapies in a biotechnology company in New York, about advanced genetics and future results in cancer research. This VIDEO may be reproduced provided that...

PROA Communication 10 Years : Is ageing a new disease?

Dr Ángel Durántez, an expert in Sports Medicine and Age Management, explains in detail what this medical speciality consists of, and also clarifies whether ageing can be considered a disease. "We have to take care of ourselves as much as if we were going to live our whole lives", he says .....

Beauty and lifestyle communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in a new video by Proa Comunicación how the media and journalistic work have evolved with the irruption of new technologies, also detailing in which channel she prefers to communicate.

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Financial awareness: the application of emotional intelligence in finance

"Lack of money is never a problem. Lack of money is simply a symptom of what is going on inside you". T. Harv Eker It is said that money does not buy happiness, but it does buy food, house, transport, leisure and serves to organize projects....

José Barros -- From Steiner to Scruton, the power of humanism

What is the name of the rose, does the rose essence exist or is its concept a mere linguistic representation? The question of universals, which with the world......

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