News

Alejandra Vallejo - Nágera -- "It is a fallacy to think that life will go back to the way it was".

Alejandra Vallejo-Nágera, psychologist and writer, responds to the interview with Lucía Casanueva, managing partner of PROA, recorded in the Cerralbo Museumlocated in the Argüelles district, one of the many palaces that existed in Madrid in the last third of the 19th century. It is the only one that conserves its original interior decoration.

Vallejo-Nágera, a successful author, renowned writer and lecturer as well as a specialist in psychology applied to the world of communication, is also an expert in the art of meditation and wellbeing. In this video for PROAThe report takes a look at the effects of pandemic fatigue and discusses the importance of improving the way we communicate. in the current situation.

Money management habits

"Motivation is what gets you started. Habit is what keeps you going" Jim Rohn Each of the four brain areas has a specific task, but we need to activate all four to be successful in life and to achieve what we set out to do. With...

-- Iberdrola, Villarejo and the Linares police: the two-fold dimension of the judicial investigation

For some time now, judicial investigations involving well-known persons or entities have been conducted in parallel. On the one hand, the criminal trial. On the other, the media. The former clearly affects the latter, as was made clear last Friday by the President of the European Parliament, Mr....

Informed and calm employees, the weapon to combat the coronavirus

The coronavirus, a disease that only a few days ago we saw as something distant and affecting others, has hit home and is here, it seems, to stay. For any company, regardless of size and activity, trying to plan around the new virus is a challenge...

BCG Report -- Head, Heart and Hands: the qualities of a leader

Boston Consulting Group (BCG) conducted in autumn 2020 a study in 4 European countries (France, Spain, United Kingdom and Germany) among 4,000 professionals, with the aim of understanding which were the most valued characteristics in current leaders. The study revealed that consideration, empathy and listening are the most appreciated qualities...

PROA manages the communication of the event 'Better companies, better democracy' of the think tank Ethosfera.

Last Thursday, June 2, Ethosfera organised the event 'Better companies, better democracy' in which it presented its report 'Five ethical debates for the future of Spain'. An event that counted with the collaboration of PROA for the management of communication and its digital strategy. Held in...

Círculo de Orellana and PROA Comunicación join forces for women's leadership

The association Círculo de Orellana and PROA Comunicación have signed a collaboration agreement with the aim of contributing to the promotion and visibility of female talent. In the framework of Women's Day, both entities have formalised the agreement with which PROA becomes the communication consultancy firm of the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Alejandra Vallejo - Nágera -- "It is a fallacy to think that life will go back to the way it was".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.