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Alejandra Vallejo - Nágera -- "It is a fallacy to think that life will go back to the way it was".

Alejandra Vallejo-Nágera, psychologist and writer, responds to the interview with Lucía Casanueva, managing partner of PROA, recorded in the Cerralbo Museumlocated in the Argüelles district, one of the many palaces that existed in Madrid in the last third of the 19th century. It is the only one that conserves its original interior decoration.

Vallejo-Nágera, a successful author, renowned writer and lecturer as well as a specialist in psychology applied to the world of communication, is also an expert in the art of meditation and wellbeing. In this video for PROAThe report takes a look at the effects of pandemic fatigue and discusses the importance of improving the way we communicate. in the current situation.

The Importance of Managing Crisis Communication

"Crisis communication is increasingly important in companies. It is a threat to relations with a target audience and as relations are increasingly weak, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparation". Yago de la...

Mercedes Asorey, Head of Litigation Communications, PROA

Mercedes Asorey will be the new head of PROA's Litigation Communications Department. With more than 20 years of specialisation in legal communication and marketing, Mercedes has extensive experience in legal information and has been director of communication in relevant law firms. Her knowledge of the legal aspects...

Cristina García Alonso -- Communicate insurance in uncertain times

To talk about communication of the insurance sector is to speak, among other things, of studies, rankings, investments, sector events, results, appointments, CSR initiatives and products, many products. At least, these isthe information that proliferates in the specialised media on a daily basis. Although it is true that, since the...

Video from Observatorio Proa Comunicación: Public Emergencies

Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of...

Proa Comunicación collaborates with "Drops for Life", the Emalaikat Foundation's charity dinner on World Water Day

On 22 March, to celebrate World Water Day, the charity dinner "Drops for Life" will take place. This event, organised by the Emalaikat Foundation, will be held in the restaurant El invernadero de los Peñotes and will have the collaboration of Proa Comunicación....

-- Mergers and acquisitions: communication as a success factor

The task of communication in M&A processes is demanding. It is not uncommon for these projects to fail due to insufficient or poorly prepared communication. Anyone wishing to have a significant influence on the prospects of merger success needs a well-prepared communication strategy....

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Alejandra Vallejo - Nágera -- "It is a fallacy to think that life will go back to the way it was".

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More conversations, more ideas, more PROA.
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