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Alejandra Vallejo - Nágera -- "It is a fallacy to think that life will go back to the way it was".

Alejandra Vallejo-Nágera, psychologist and writer, responds to the interview with Lucía Casanueva, managing partner of PROA, recorded in the Cerralbo Museumlocated in the Argüelles district, one of the many palaces that existed in Madrid in the last third of the 19th century. It is the only one that conserves its original interior decoration.

Vallejo-Nágera, a successful author, renowned writer and lecturer as well as a specialist in psychology applied to the world of communication, is also an expert in the art of meditation and wellbeing. In this video for PROAThe report takes a look at the effects of pandemic fatigue and discusses the importance of improving the way we communicate. in the current situation.

Increasing the number of women entrepreneurs would grow the world economy by $5 trillion

An article published by the Boston Consulting Group (BCG) states that, if there were the same number of women and men entrepreneurs, the world's GDP could grow by approximately 3% to 6%, which would represent between 2,500 and 5,000 billion dollars to the international economy. However, women entrepreneurs still need...

David J. Anderson School of Management entrusts Proa Comunicación with the development of its communication strategy in Spain.

The David J. Anderson School of Management, with headquarters in Seattle (United States), has entrusted Proa Comunicación to develop its communication strategy in Spain and position itself as a school of reference in the field of organisational improvement and leadership development. David J. Anderson...

Manuel García Ramírez -- COVID-19 and the different types of security

Security is generally thought of as only physical, and in some cases logical if it involves software or technology. But it is always people who are the ultimate target. ......

-- The managing partner of PROA, Lucía Casanueva, participates in the presentation of WPO in Galicia.

"For a company to succeed it is essential to apply the group idea, to work the collective mind of the whole team at the service of the organisation", recognised Lucía Casanueva, managing partner of PROA, during the presentation of the Women Presidents Organisation (WPO) in Galicia. Within the framework of the conference 'The impact...

José Antonio R. Piedrabuena -- Interview with Raquel Rodríguez, CEO of INSYTE

Dr. José Antonio Rodríguez Piedrabuena interviews Raquel Rodríguez, CEO of INSYTE, about her role as CEO of a technology company and the challenges of the new normal. This VIDEO may be reproduced provided PROA is credited as the original source.

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Lucía Casanueva -- Another pandemic sweeps the globe

Our managing partner Lucia Casanueva analyses in her article published in Las Provincias, the damage that fake news can cause, a pandemic that is sweeping the world and is capable of destroying democracies and freedom. Fortunately, we have a powerful vaccine: good journalism.

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.