News

José Antonio R. Piedrabuena -- Interview with Dr Guijarro, scientist and research professor at the University of Florida

The Dr. Piedrabuena interview format podcast to the Dr. María Guijarroscientist and research professor in the Department of Anatomy and Cell Biology at the University of FloridaThe conference will focus on cancer, the importance of biology, the lack of investment in research and Spain's important role in the international health sector.

 

This audio may be reproduced provided that PROA is credited as the original source.

What do Corporate Banking Customers Want?

What are the current needs of corporate banking customers? To this day, they still demand managers whom they can fully trust, along with products and services for their financing and transactional needs. Now, however, they desire even more. They want the relationship with their bank to be simpler and more...

José Antonio Rodríguez Piedrabuena-- Alcohol and cancer Dairy products and health

Moderate wine consumption did not shorten life expectancy. On the contrary, very moderate regular drinkers exhibited somewhat lower mortality rates and longer life expectancy than abstainers. This superiority is not great in the drinker ...

José Antonio R. Piedrabuena -- Against the belief in neural networks

They should stop slandering real neurons, because the brain does not only work thanks to them, and change the name of neuronal networks. I believe that they cannot be considered to be the model of any 'neural network', beyond the pure appearance and opportunistic use of the name We start...

Alberto Cantero -- "We have brought more than 5,000m³ of medical equipment to Spain".

Alberto Cantero, CEO of Gamma Health, explains in a new PROA video how they helped their clients during the state of alarm. "In the first months of the pandemic, we brought more than 5,000m³ of medical equipment to Spain," he says. In addition, he details the characteristics of the Covid Wiseprotec anti-Covid mask,...

Only a small group of companies are harnessing the potential of AI.

A new study by Boston Consulting Group and MIT Sloan Management Review reveals growing concern among executives about the risks of AI. It also highlights the five organisational behaviours that companies that are successfully harnessing the value of AI have in common. After several decades of progress,...

Is it Possible to Lead Without Lies?

These days, plastic has invaded everything in such a way that a few brave - with a lot of suffering, so it is said - presume to live without plastic. They appear on television reports working like fools not to use a single plastic wrap throughout the day. You have...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.