José Antonio R. Piedrabuena -- Interview with Dr Guijarro, scientist and research professor at the University of Florida

"There is no communication without culture, and no culture without communication". Umberto Eco As Umberto Eco rightly pointed out, "there is no communication without culture, nor culture without communication". Communication and culture are intrinsically related from the first moment in which communicating is part of one's own culture and one's...

Security is generally thought of as only physical, and in some cases logical if it involves software or technology. But it is always people who are the ultimate target. ......

Carlos Salas, trainer at Proa Comunicación, explains seven reasons why spokesperson training is important in an interview with Lucía Casanueva, managing partner of Proa Comunicación. Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing...

The coronavirus, a disease that only a few days ago we saw as something distant and that affected other people, has hit us hard and is here, it seems, to stay. For any company, regardless of its size and activity, trying to plan around the new virus is a real...

Beatriz López, vice president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. "The transparency and honesty of brands reach customers very quickly," she says.

...

This phrase makes sense, as does the reflection that in historical epidemics the sick were confined to the sick, not to the healthy ....