News

Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

Lucía Casanueva, managing partner of PROA, answers in an interview with the magazine Very Safe on the most topical issues. Lucía Casanueva states that when she founded PROA thought there was room to create a boutique communications firm with clients from different sectors that strives for excellence and does not rotate the team of consultants who serve the client.

In conclusion, Casanueva does not miss the opportunity to express the need to start "looking at the world in feminine terms" as a consequence of the challenges posed by the pandemic and the crisis it entails.

This interview has been published in Muy Segura. Access it by clicking click here.

Mario Garcés -- Transition

The author denounces a general cause against the spirit of the Transition at the hands of a left that, as he denounces, makes use of a manipulated historical memory I am convinced that more than half of the new thinkers who give their opinion on the role of Martín Villa in the Transition and...

Tessi Iberia Trusts Proa Comunicación with the Communication of its Innovation Event in Madrid

Tessi Iberia trusted the communication of its first event about innovation in Madrid with Proa Comunicación. They presented the tech startup accelerator, Pèpites Shaker, a different model based in transferring innovation from newly formed startups to larger companies. Proa Comunicación managed inviting press and media relations, achieving important impacts in...

The five lighthouses

Organised by the Association of Advertising Agencies, last Thursday I was lucky enough to participate in Bilbao in a seminar with Ferrán Ramón Cortés, author of 'La isla de los cinco faros' (The island of the five lighthouses) and expert in communication. Three hours to reflect in a group on communication oriented towards the construction...

Innovation and Communication, the perfect tandem

The vast majority of professional disciplines that make up the global economy have been affected in one way or another by the emergence of the Internet and its development, progressively bursting in and transforming our day-to-day work. But if there is one discipline in particular that is immersed in a real transformation, it is the...

Digital Communication Director Moderates a Debate about Technology and Inclusion

Last Friday, the Director of Digital Communication at Proa Comunicación, Bárbara Yuse, moderated a roundtable on technology and inclusion at the VI International WomanLiderTic Conference. Ana González Talaván Director of Digital Services at Microsoft also participated in the event. González Talaván presebted the case of Sandra Timón, the first deaf...

Bárbara Yuste, Digital Communication Director of Proa Comunicación, recognized among 100 Women with Communicative Talent

Bárbara Yuste, director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm's Communication Perspectives, a reference publication in the sector, which throughout its ten years of existence has...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

This interview has been published in Muy Segura. Access it by clicking click here.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.