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Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

Lucía Casanueva, managing partner of PROA, answers in an interview with the magazine Very Safe on the most topical issues. Lucía Casanueva states that when she founded PROA thought there was room to create a boutique communications firm with clients from different sectors that strives for excellence and does not rotate the team of consultants who serve the client.

In conclusion, Casanueva does not miss the opportunity to express the need to start "looking at the world in feminine terms" as a consequence of the challenges posed by the pandemic and the crisis it entails.

This interview has been published in Muy Segura. Access it by clicking click here.

The successful Vanity Fair breakfast with Begoña Villacís

Proa Comunicación organised Tuesday, November 13, the informative Vanity Fair breakfast with Begoña Villacís, citizens' spokesperson on the Madrid City Council. The event, which took place at the Hotel Santo Mauro in Madrid, brought together numerous media outlets and guests from different social and economic areas of the city. Villacís...

Proa Comunicación and Deusto Business School organise a leadership lunch with Olga Cuenca

Top Comunicación, the leading portal in the communication sector, has echoed the intervention of Olga Cuenca, former president of Llorente y Cuenca, in the Leadership Lunches organised by Proa Comunicación at Deusto Business School, in which she spoke about her professional career. "The secret...

Doubles in scorched earth

Situated in a vague (and apparently mobile) middle ground between the parliamentary debate and the party rally, television debates have been increasing in multiples of two: there have been two debates of the number one candidates, two debates of other candidates (in Barcelona, for example, in...

Aristotle and communication

To improve communication in our companies, perhaps we should go back to the origins. Recall the elements identified by Aristotle in Ancient Greece: What makes someone a good communicator? Let us remember the basics of any effective communication: ethos, pathos and logos. Ethos is essentially your credibility. The reason why...

Communicating real estate investment is strengthening its growth.

Despite the uncertainties, the Spanish economy continues to enjoy good health. The strength of consumption, the increase in household wealth, household deleveraging, the reduction in unemployment, the rise in wages, the reduction in public debt, and the strength of exports, are all underpinning...

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Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

This interview has been published in Muy Segura. Access it by clicking click here.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.