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Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

Lucía Casanueva, managing partner of PROA, answers in an interview with the magazine Very Safe on the most topical issues. Lucía Casanueva states that when she founded PROA thought there was room to create a boutique communications firm with clients from different sectors that strives for excellence and does not rotate the team of consultants who serve the client.

In conclusion, Casanueva does not miss the opportunity to express the need to start "looking at the world in feminine terms" as a consequence of the challenges posed by the pandemic and the crisis it entails.

This interview has been published in Muy Segura. Access it by clicking click here.

Lucía Casanueva, Member of Judges Panel which Selected Adriana Domínguez as "Woman Leader of 2019".

Lucía Casanueva, founding partner of Proa Comunicación, was selected as a member of the panel of judges of the "Mujer Líder 2019" awards (Women Leaders of 2019), whose 15 members have unanimously elected Adriana Domínguez, CEO of Adolfo Domínguez, as "Mujer Líder 2019". Adriana Domínguez currently spearheads the renewal and...

-- "We are a boutique company with a multi-sectoral client portfolio".

The managing partners of PROA, Lucía Casanueva and Valvanuz Serna Ruiz, took part in an interview for mujeremprendedora on the occasion of the presentation of the company's new strategic positioning and visual identity. Could you tell us about PROA? PROA was founded in 2009 after the managing partners, Lucía Casanueva and Valvanuz Serna...

Communication, key to repositioning investment advisors in the face of Mifid II

The entry into force of Mifid II on 1 January 2018 is causing profound changes in the business models of entities offering investment advisory services. In a process of transposition of the Spanish regulations into European law that has not yet been finalised, one of the...

Coronavirus, a launching pad for telework?

The Covid-19 coronavirus epidemic is generating, like a butterfly effect, a trail of victims and negative consequences in many economic sectors that go beyond the purely health sector. However, looking at the flip side of the coin, it can be said that some of the measures it is causing can serve as an immense...

The drug of power

Our political leaders are giving us the soup. The media drama that hijacks us daily as hostages to squeeze their negotiations makes the last few weeks since the election seem like years. But what happens to these guys when they are in the grip of power? This week saw the launch of the new book by...

The five lighthouses

Organised by the Association of Advertising Agencies, last Thursday I was lucky enough to participate in Bilbao in a seminar with Ferrán Ramón Cortés, author of 'La isla de los cinco faros' (The island of the five lighthouses) and expert in communication. Three hours to reflect in a group on communication oriented towards the construction...

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Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

This interview has been published in Muy Segura. Access it by clicking click here.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.