News

-- Witailer, a company specialised in positioning services on Amazon, chooses PROA to lead its communication in Spain.

Witailer, a company specialising in consultancy services for the launch of brands on Amazon and other marketplaces, has chosen PROA to lead the communication strategy for its launch in Spain.

Founded in Milan in 2017, Witailer's goal is to help companies grow on the main marketplaces -mainly Amazon- by increasing the market share of brands on these large platforms where the vast majority of online sales are made. PROA's communication strategy will make Witailer's activity visible, positioning the brand in Spain as one of the new companies destined to lead the consultancy for the launch of brands on Amazon.

Witailer begins its international expansion in October 2020 with the opening of new offices in Madrid. The Italian-based company had a turnover of 2.3 million euros in 2019, a figure it expects to double in 2020 with the support of activities in Spain.

For Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, "the current situation has shown that digital commerce is fully established. All brands have already seen the importance of the digital sphere and now need to stand out in it. Witailer can help their products gain visibility in marketplaces such as Amazon".

Witailer's clients include 3M, Barilla, Moleskine, De'Longhi, Lavazza and Vitec. Its activity in Spain will be mainly focused on sectors such as technology, cosmetics, food and beverages, among others.

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-- Witailer, a company specialised in positioning services on Amazon, chooses PROA to lead its communication in Spain.

This text may be reproduced provided that PROA is credited as the original source.

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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