Pedro Vidal-Aragón -- "It is necessary to invest in management".

Communications on brands purpose plays a role more important than ever in a company's reputation. In this matter, Pilar Larrea, former Campofrío's Communications Manager, explains the significance of this issue and what should be the company's purpose. Pilar Larrea's Quotes "Having a purpose is the reason for existence for...

That is the question some people ask themselves, thinking that this is the case and therefore there is no need to invest in it because it will not last. But they are wrong. Internal communication existed before the pandemic (although it is true that the pandemic made it more valuable) and it will continue to exist after...

The experts from Trea Asset Management, an independent asset management firm specializing in management mandates for financial institutions, recently explained at a conference in Madrid their vision of the economy and the recommended positioning for investors, focusing especially on Spanish and European equities. Coronavirus: brake on production The first issue...

Iñigo Sagardoy, president of Sagardoy Abogados, has participated in a new PROA video on the management of the coronavirus crisis. Asked about how business confidence can be generated in such a complicated context, Sagardoy stressed the need to reach agreements and "cooperate with everyone"....

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks to Lucía Casanueva, managing partner of PROA, about communication and the challenges facing the media. This video may be reproduced provided that PROA is credited as the original source.

"It's a perfect food that contains the perfect ratio of carbohydrates to protein, useful for stimulating muscle recovery," nutrition expert Renee McGregor informed to the BBC. The nutrients and components of milk can reduce up to 18-20 percent of the risk factors that lead to cardiovascular disease. So, the increase...