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Pedro Vidal-Aragón -- "It is necessary to invest in management".

Pedro Vidal-Aragón, founding partner of Quercus Ventures, details in this new PROA video how Quercus Ventures can help Spanish SMEs and what is its differential value. He also explains why it is necessary to invest in management and, finally, gives his recommendations for Spanish SMEs to face these times of great uncertainty.

Success = the 4 4 brains in action

"Set aside time to know yourself and focus on your purpose. There is no goal too high that with passion, faith and perseverance cannot be reached" Bernardo Stamateas All theories on motivation agree that success lies in our ability to set goals, to have challenges and challenges that we can meet....

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the mass of workers, the 'new situation' post COVID-19 points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic factor...

Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, president of the Instituto de Estudios Económicos and vice-president of the CEOE, participates in a new PROA Comunicación video in which Valvanuz Serna Ruiz, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in the last few years....

"The greater the uncertainty, the more you have to communicate".

Verónica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like these. The CEO of the leading company in mobile robotics assures that "the greater the uncertainty and the less we know what is going to happen, the more there is...

What we are

Consider that the moral rubbish that floods us (for example, on television) is affecting our genes and we do not defend ourselves from the moment that those who break with their programmes, a structure of millennia, who get away with it, having the lightness that gives the lack of morals,...

Are You Captivated by the Leadership in Game of Thrones?

Say no more. As a woman, as a coach, and as a student of leadership, I have always been puzzled by the collective fascination with such a violent series. Beyond the huge investment in historical sets, highly worked aesthetics, original plots and -let's not be innocent- in-depth and extensive sexual...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.