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Pedro Vidal-Aragón -- "It is necessary to invest in management".

Pedro Vidal-Aragón, founding partner of Quercus Ventures, details in this new PROA video how Quercus Ventures can help Spanish SMEs and what is its differential value. He also explains why it is necessary to invest in management and, finally, gives his recommendations for Spanish SMEs to face these times of great uncertainty.

Repetition (I): Side A

Although not unexpected, it is most unusual that the cautions and objections to the televised debates of candidates for senators and deputies should have to be repeated, like the elections themselves, only six months later. If in the spring of this year there were already four elections (general, European, municipal, regional and autonomous) in...

Informed and calm employees, the weapon to combat the coronavirus

The coronavirus, a disease that only a few days ago we saw as something distant and affecting others, has hit home and is here, it seems, to stay. For any company, regardless of size and activity, trying to plan around the new virus is a challenge...

Pre- and post-COVID-19 human sociability

Human sociability is a fact of common experience. Since prehistoric times, the social has been a characteristic of human life that implied union and coexistence in order to survive. There is much evidence of the fact that human beings live and coexist in society, but what is it that...

José Suárez de Lezo -- Cleopatra's pretext

"Mark Antony is a womanizer, a drunkard and a mere puppet of Cleopatra." The campaign of discredit launched by Octavian to end Mark Antony's political ......

Dr. José Antonio Rodríguez Piedrabuena -- Interview with Miguel Ángel Poblete, PhD in volcanic geomorphology

Dr. Rodríguez Piedrabuena interviews Miguel Ángel Poblete, PhD in volcanic geomorphology and professor at the University of Oviedo, about the current volcanic situation. Through an analysis of the eruption of La Palma and the volcanism of Campo de Calatrava, Poblete explains the importance of the geography of the volcanic...

The Results of Communicating the Brand Purpose

Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.