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-- REINFORCE, an HR strategy and solutions consultancy firm, chooses PROA for its communication management.

REINFORCE ADVISORS GROUP, a firm founded in 2009 by a group of executives with recognised experience in people management, has entrusted PROA to develop its communication strategy.

The firm provides its services directly through a senior team that guarantees value-added advice and a practical and highly executive approach, always oriented towards creating value and improving competitiveness. REINFORCE has the capacity to offer a service that involves the entire process; from the design of the strategy to the negotiation -individual or collective-, and even reaching its practical execution.

In the words of Román Merino, managing partner of REINFORCE: "The firm was created to meet a business need for expert and independent advice to senior management in situations that are outside the day-to-day management of their Human Resources". "This kind of situation," says Merino, "requires the outsourcing of expertise that companies do not normally have internally.

REINFORCE executes strategic and Human Resources plans in extraordinary situations: feasibility plans, rationalisation or cost reduction, restructuring, takeovers, mergers, acquisitions, bankruptcy situations, segregation of groups or branches of activity.

REINFORCE is the first and only firm that includes among its services Trade Union Diplomacy, understood as advice to improve relations between companies, trade unions and legal representation of workers.

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-- Lucía Casanueva participates in the conference 'The value of collaboration'.

The managing partner of PROA, Lucía Casanueva, participated yesterday in the conference 'The value of collaboration', organised by WPO (Women Presidents Organization) and IE University. She was joined by speakers Susana Gómez, CEO of Smart Culture; Lourdes Ferrer, CEO of Percentil; Sofía Medem, CEO of Connecting Visions. In...

Proa Comunicación participates in the Iberoamerican Communication Association Awards

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Two of Proa Comunicación's communication campaigns, among the best of 2019

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-- Octopia entrusts PROA with the communication of its entry into the Spanish market.

The international company Octopia, a marketplace solutions platform, has entrusted PROA to establish its strategic communication plan for its entry into the Spanish market. The consultancy firm will work on generating brand awareness, positioning and relevance of both the company and its CEO and executives. In order to...

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