News

Emotional management of the coronavirus crisis

Proa Comunicación offers an emotional management service for the coronavirus crisis. Ana R. Heras PiedrabuenaHR consultant and trainer at Proa Comunicación, helps companies to avoid the paralysis that this situation can cause.

"Fear paralyses us. In ancient times, human beings were in a permanent state of emergency, they had no explanation for what was happening in nature, diseases, infections, death, with very short life expectancies. All that has remained in our brain, in our emotional system. It has been alleviated, and not too much, by culture, injecting knowledge and explanations.

Already in today's life we are not aware that these fears of the unknown are very difficult to bear, because they activate those terrors that are in our genetics. In this case, with the coronavirus, we do not see the enemy, like those primitives, we do not know when or where he will attack us, we have the feeling of not being able to neutralise the enemy, of not being able to dominate our reality. At this point, society becomes hypochondriacal, the hypochondriac is terrified of the disease, he tries to locate it and name it.

Now we don't know if our neighbours, relatives or we ourselves can become infected, we don't trust anyone anymore. The collective emotion is one of panic, our anxiety is compounded by the memory of the devastating effects of the previous economic crisis. When that crisis hit, we did not know how far-reaching it would be, nor the effects it would have on our lives. Those effects left us traumatised as a society, amplifying the emotional effect of this crisis that we are beginning to experience these days. We are talking about a sum of emotional traumas that we carry engraved in our emotional system.

The problem is that, if we go into panic and survival mode, our creativity is cancelled, our capacity to work, to fight, to get ahead is cancelled. Businesses and entrepreneurs are paralysed, they "freeze" in the face of terror.

That is why it is more important than ever to relativise, to protect ourselves, to be especially careful with the elderly. But beware of dogmatisms, ideologies, exclusive beliefs, because they give us the security of being beyond doubt, beyond the wrong ones, on the side of the good ones, evil localised, neutralised, that is another plague, in this case of the mind".

More information about Proa Comunicación's service: info@proacomunicacion.es or by using the form below:

Request more information

[contact-form-7 id="17090″ title="requestemotional-management-contact"]

Repetition (I): Side A

Although not unexpected, it is most unusual that the cautions and objections to the televised debates of candidates for senators and deputies should have to be repeated, like the elections themselves, only six months later. If in the spring of this year there were already four elections (general, European, municipal, regional and autonomous) in...

What We Are

Consider that the moral garbage that we are inundated by (for example, on television) is affecting our genes and we do not defend ourselves from the moment that those who break with their programs, a structure of millennia, with lightness that gives them lack of morals, crammed with rights to...

Leading without lies - is it possible?

In our times, plastic has invaded everything to such an extent that a few brave people - very long-suffering, it must be said - boast about living without plastic. They appear in television reports, working like fools to avoid using a single piece of plastic packaging throughout the year.

Marketing and Communication in Consulting and Professional Services Companies

Roberto Bodegas, KPMG's partner in charge of Marketing and Communication in Spain, participates in a new video for Proa Comunicación's tenth anniversary. As a member of the management committee of KPMG, he has answered questions related to the evolution of marketing and communication during the last decade, the profile of...

The Investment Priorities that Differentiate Digital Leaders

Companies that bet on expanding the capabilities of their staff and invest more in technology tend to show a higher degree of digital development than those that devote less resources to these priorities. This has been demonstrated by a study from the Boston Consulting Group (BCG), that surveyed 1,800 companies...

Admiral Garat-- "The Ukrainian counter-offensive is not going to be miraculous or decisive, but it has driven the Russian army into its trenches".

Juan Rodríguez Garat, Admiral (R) of the Fleet, is clear that the world order has changed after the beginning of the Russian invasion of Ukraine: "The three great safeguards that the world had to maintain peace have fallen: the UN, exploiting multilateralism; nuclear weapons,...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.