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Claire Global entrusts PROA with the production of its corporate video

Claire Global, an intelligent marketplace for agri-food companies, has entrusted Proa Comunicación with the development of its corporate video. In it, Proa has highlighted a pioneering software in the sector based on artificial intelligence and machine learning. It also showed how Claire Global responds to the need to connect, buy and sell products around the world more quickly and easily through the use of predictive technologies.

Claire Global, which is free for users to register, is a B2B tool that operates as an international broker. In addition to facilitating access to direct markets for buyers and sellers, it breaks down language barriers by serving as a sales guide. To this end, the platform acts on its own initiative, matching offers with requests made by users from all over the world in real time.

Proa Comunicación's audiovisual services unit, led by its creative director Ben Kendall, was responsible for the full conceptualisation and realisation of the project.

Pablo Gasull -- An analysis of Woke culture with journalist Argemino Barro

Argemino Barro is a freelance correspondent in New York for El Confidencial, La Sexta and Televisión de Galicia. In 2014, he covered the war in eastern Ukraine and won the European "Belarus in Focus" award for the best report on Belarus. During his adolescence, his passion for unravelling the dynamics...

-- The Palacios Institute for Women's Health and Medicine chooses PROA to execute its communication strategy

The Palacios Institute, a private centre of reference specialising in women's health and medicine, has placed its trust in PROA for the management and development of its communication strategy. Founded 30 years ago, the Palacios Institute is directed by Dr. Santiago Palacios, who is also president of PROA's...

-- Ana Heras Piedrabuena joins PROA as Human Resources Director

PROA has added Ana Heras Piedrabuena to its team, specialising in Human Resources (HR), group coaching, training and selection of senior executives. She will be responsible for managing the HR department of the consultancy firm. Heras Piedrabuena is in charge of the psychology department at the Cedel Foundation and has her own...

A new reputation management model based on the expectations that really matter to stakeholders

PROA Comunicación advisor Juan Cardona presented a new corporate reputation management model at the AEMARK 2023 International Marketing Congress, held at ESIC University (Madrid). The model is the result of the work carried out by the "Intelligence & Society" Research Group at the University of...

Diálogo de Actualidad: "Authentic female leadership".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, held on 14 March a new edition of its Current Affairs Dialogues with the participation of Lourdes Garzón, director of the magazine MujerHoy and WomenNOW. Image gallery of the Dialogue...

Mercedes Asorey, Head of Litigation Communications, PROA

Mercedes Asorey will be the new head of PROA's Litigation Communications Department. With more than 20 years of specialisation in legal communication and marketing, Mercedes has extensive experience in legal information and has been director of communication in relevant law firms. Her knowledge of the legal aspects...

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Claire Global entrusts PROA with the production of its corporate video

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