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  • Blog
  • 2 January 2020
  • 1 min. reading time

AI, a great revolution for businesses

Technology experts are convinced that artificial intelligence will be the most important lever for business transformation in the coming years. Nevertheless, they also point out that, in the Spanish case, despite companies being aware of the value of this revolution, they are still quite cautious about implementing this technology in their organisations, staying in most cases in experimental projects or pilot tests.

In an article published in the financial journal Expansión, the partner responsible for BCG Gamma in Iberia, Llorenç Mitjavilawho explains that in Spain there is a positive circle for the development of artificial intelligence. "The access to talent, the consolidation of Spain as a technological and innovation hub and an eminently positive media coverage contribute to a generalized optimism for artificial intelligence".

It also highlights that not only are many large Spanish companies investing in AI solutions, but there is also a start-up environment based on these technologies that are managing to attract quite significant investments.

 

Access the full article (PDF)

Paz Martin -- "Whenever there's a crisis, women's rights slow down".

Paz Martín, president of BPW Madrid, analyses in this interview with PROA Comunicación the position of women in the business world. She admits that "the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in 1930 are still very much in...

  • Blog
  • 3 min. reading time

Eduardo Rodríguez Rovira -- Spain, fail in coronavirus

After the drastic confinement of more than 100 days, this pandemic period ends, but we are not going to close the door on our way out. This is the time to be able to criticize the phase that is ending and express what we Spaniards think about what has happened...

  • Blog
  • 2 min. reading time

José Antonio R. Piedrabuena -- Why do we need to exercise?

We are alive because all our organs communicate with each other by means of molecular signals and we age when these signals decrease or encounter resistance, or when they fail to get out or have difficulties in getting them in. Exercise stimulates communication between organs: skeletal muscle, the heart, bones, the heart, the lungs, the heart, the...

  • Blog
  • 3 min. reading time

Artificial meat and red meat

We are being managed by companies interested in denigrating a product in order to sell their own. This is happening with milk, to sell so-called plant-based milks, and with meat. By eating meat we are providing our health with most of the nutrients that are essential for our body to function, such as proteins...

  • Blog
  • 1 min. reading time

How to Manage a Sponsorship to Enhance Reputation

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. "A sponsorship is a very powerful program if it is well used, because through traditional advertising it...

  • Blog
  • 1 min. reading time

José Antonio Rodríguez Piedrabuena-- Why do we age?

Ageing is a factor mainly due to the dysregulation of the systems intended to prevent, repair and regenerate our body. Since the aim of a geroprotectant is to increase life expectancy, treatment should start before any chronic disease appears and delay the onset of the disease.

  • Blog
  • 4 min. reading time

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