News

Eduardo Rodríguez Rovira -- Spain, fail in coronavirus

After the drastic confinement of more than 100 days, this pandemic period ends, but we are not going to close the door on our way out. This is the time to be able to criticize the phase that is ending and express what we Spaniards think about what has happened so far.

The Eurobarometer that the European Parliament has just published has shown how satisfied Europeans are with the measures that the governments of their respective countries have adopted in response to COVID-19.

In the last place of the twenty countries surveyed, we find that the Spanish government is the one that comes out worst. While the European average declared to be quite or very satisfied with the measures adopted by their respective governments by 56%, in Spain only 35%, that is one out of every three respondents, are satisfied, while almost two thirds are totally or quite dissatisfied, 63%. To see the contrast, we are eagerly awaiting the survey from the formerly prestigious CIS to investigate this issue.

Of course, this position leaves us at a notable difference with our dear neighbour Portugal, second on the list with 85% of respondents quite or very satisfied with the measures taken by their country in the coronavirus pandemic. The results in human lives between the two Iberian countries cannot be compared, which I do not believe is due to the fact that "Portugal is to the west of Spain". Let us not point out the differences again and let the Committee on Reconstruction work on learning from Portugal so that we can be prepared in the event of serious outbreaks.

In view of this survey, it does not seem that the Spanish can share some official slogans such as that we are in the "high range of success", or that we are going to come out of the confinement "stronger". Or to presume, when the government does not know the true number of deaths from the coronavirus, that 450,000 deaths have been prevented by confinement.

In 2016 the book 1785 reasons why even a Norwegian would want to be Spanish was published, in which the many historical events, famous people, inventions made by our country are exposed (it should be a must read for our young people, to raise their self-esteem as Spaniards). It is clear that for the majority of Spaniards the actions of our Government these months should not be included as the 1786 reason in a future edition of this work.

This text may be reproduced provided that PROA is mentioned as the original source


 

Eduardo Rodríguez Rovira
Honorary President of the Spanish Confederation of Elderly Organizations (CEOMA)

José Antonio R. Piedrabuena -- The only medicine for the brain and aging

Aging leads to functional changes in the hippocampus, a brain structure that is critical to learning, causing the ability to learn new tasks to decline with age. At the cellular level, synaptic contacts, synaptic strength and plasticity are reduced, neurogenesis of the hippocampus decreases with aging, and imaging studies have...

Physical exercise and the brain

The brain, like muscles, malleable, plastic, can atrophy when it is not trained. Physical exercise is an antidepressant, anxiolytic and through the release of endorphins that it produces, it raises self-esteem, well-being, positive thoughts and is a poly-pill that prevents many illnesses. Physical exercise produces the...

Roberto Ruiz Ballesteros -- What if we start by not prejudging ourselves?

In order to mitigate the damage caused by the pain of the news, it would be good to reflect on how we express our opinions on social networks, at dinners with friends or even in our own work environment. It is very difficult to recognise that one's own judgement on important things is not formed. That...

The parental pin according to Dr. Rodriguez Piedrabuena

"Parenthood is a biological concept," reflects Dr. Rodríguez Piedrabuena, psychiatric and psychoanalytic specialist, in a new PROA Comunicación video. "The concept has little to do with political theories on childhood," he states.

...

Lorena Saura -- There is no culture without communication

"There is no communication without culture, and no culture without communication". Umberto Eco As Umberto Eco rightly pointed out, "there is no communication without culture, nor culture without communication". Communication and culture are intrinsically related from the first moment in which communicating is part of one's own culture and one's...

Branded Content and Brand Journalism: Companies with Their Own Voice in the Digital Agora

Not so long ago, talking about new forms of disintermediated communication by companies was a fast way to be condemned by guardians of journalistic and communicational purism. How dare companies suggest occupying safe spaces traditionally reserved for the media? However, the combination of various factors, such as the media...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.