News

  • Blog
  • 29 March 2019
  • 1 min. reading time

How to Manage a Sponsorship to Enhance Reputation

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. "A sponsorship is a very powerful program if it is well used, because through traditional advertising it is very difficult to connect with the audience. Today, there is widespread fragmentation and through sponsorship, you can make a true emotional connection with the values that the company desires to transmit".

Gema Aznar -- Communication is the key to everything

Gema Aznar, General Manager of Mary Kay Spain, takes part in a new PROA video in which she highlights the importance of communication ....
  • Blog
  • 1 min. reading time

Paz Martín: "Whenever there is a crisis, women's rights slow down".

In this interview with PROA Comunicación, Paz Martín, president of BPW Madrid, analyses the position of women in the business world. She admits that "the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in...

  • Blog
  • 3 min. reading time

José Antonio R. Piedrabuena -- For animal lovers and all of us

The violence that wild animals can have is a fact. But we have proof and it can be seen in documentaries - on YouTube - where it is shown that love, in the form of care from birth, changes the brains of all of them and they become gentle and loving animals of...

  • Blog
  • 4 min. reading time

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the mass of workers, the 'new situation' post COVID-19 points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic factor...

  • Blog
  • 3 min. reading time

The Increase of Debt and Public Spending and the Excess of Liquidity, Slowing Down Growth of Global Economies

Daniel Lacalle, economic adviser to the People's Party (PP), recently spoke at a forum on the keys to investing, organised by El Español, where he presented his vision on the current and future macroeconomic outlook of global economies. The current environment is characterized by the lackluster pace of economic growth,...

  • Blog
  • 2 min. reading time

Endothelium, exercise and COVID-19

After being discharged, a person who has had COVID-19 is readmitted a month later for multiple thromboses in the legs and lung. He suffers from a state of dysfunction of the endothelium, the cells that line the arteries. Another person confined by COVID-19 has just had...

  • Blog
  • 5 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.