How to Manage a Sponsorship to Enhance Reputation

Daniel Ferrer, founder and non-executive chairman of New Horizon Technologies, talks to Antonio G. Villanueva, senior consultant at PROA, about his company's new Artificial Intelligence projects and how this technology can help communication. This video can be played whenever this company is mentioned....

A simple and well-known business strategy framework is to determine where to play (which sector or market to serve) and how to win (what is needed to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the...

We are being manipulated by companies interested in denigrating a product in order to sell theirs. It's happening with milk, to sell the so-called vegetable milks, and with meat. Eating meat is providing our health with protein, with most of the nutrients that are essential for our body to function,...

These days, plastic has invaded everything in such a way that a few brave - with a lot of suffering, so it is said - presume to live without plastic. They appear on television reports working like fools not to use a single plastic wrap throughout the day. You have...

On the way to maturity, human beings have to go through moments that can lead them to maturity or remain halfway through their development. Stages in which they are particularly influential, such as their stay in the womb, the first two years, pre-adolescence from 9 to 12 years of age, in which they...

Casimiro García Abadillo, director of El Independiente, discusses the current situation of journalism and the journalistic profession, and reviews the evolution of the press as a mechanism of power. He also offers his views on the paywall as the future of the digital press and the future of...