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How to Manage a Sponsorship to Enhance Reputation

José Antonio R. Piedrabuena -- For animal lovers and all of us

The violence that wild animals can have is a fact. But we have proof and it can be seen in documentaries - on YouTube - where it is shown that love, in the form of care from birth, changes the brains of all of them and they become gentle and loving animals of...

BCG Report - Global Risk 2021: Building a Stronger, Healthier Bank

Banks should strengthen their risk management capabilities and prepare for the impact of substantial loan losses in the coming months, as the completion of government aid programs reveals the financial impact of the pandemic, according to a new report from Boston Consulting Group (BCG). The report, entitled Global Risk 2021:...

José Antonio Rodríguez Piedrabuena -- Exercise rejuvenates molecular programmes of ageing tissues

It is well known that physical exercise is beneficial to health, but there are little-known aspects that underline its importance, for example in rejuvenation. There is evidence that exercise reverses changes in ageing-related genes and, therefore, the phenotypes of the body's cells and tissues.

How to Manage Reputational Scandals

Alberto Andreu, associate professor of the Faculty of Economic Sciences and Business of the University of Navarra, clarifies what reputational scandals are, what their causes are and how they can be managed. "Companies have to organise their work more by projects than by functions. Reputational risk occurs when there is...

Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, Institute of Economic Studies' president and CEOE's vice-president, participates in a new video of Proa Comunicación where Valvanuz Serna Ruiz, managing partner, asked questions about economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the reputation of...

Pre- and post-COVID-19 human sociability

Human sociability is a fact of common experience. Since prehistoric times, the social has been a characteristic of human life that implied union and coexistence in order to survive. There is much evidence of the fact that human beings live and coexist in society, but what is it that...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.