How to Manage a Sponsorship to Enhance Reputation

That every communication campaign has to be sustained over time proves something. The peculiarities of each sector or company determine a specific strategy and, however, the common denominator of communication is time and dedication, in addition to of course, professionalism. In a world focused on results, communication and reputation advocate...

All current neuroscientists, such as the Spanish professor of neuroscience in the USA, Joaquín M. Fuster, one of the world's leading authorities on the study of the cerebral cortex, say: "The vast majority of our decisions are unconscious. This means that we are not aware of the reasons for the vast majority....

Some particular and general situations give us clear signals that it is time to ask yourself how you live in your organisation, and how you care for the environment and the well-being of people. It is time to stop, review and reorient priorities when: we have a problem of attraction, inspiration...

In the predictions we make about the trends that will mark the coming year, as well as those to come, experience shows us how changeable an environment can be, where what looks like it is going to be the imminent bombshell, suddenly a new technology or event appears, which...

Indeed, the situation was alarming when the state of alarm was established. And then? Now it is chaotic and completely uncoordinated, says the General Council of Nurses due to the incessant contagion of the coronavirus without protective measures. For its part, the General Council of Doctors will be brought as a prosecutor against...

In order to have an effective cyber security plan, first, you need to know what assets must be protected, whether they are material or immaterial nature (buildings, computers, programs, data ...). Once you know this, the possible vulnerabilities must be investigated to determine the risks and how prevent, avoid or...