Actualidad

Proa Comunicación Participates in the Woman Forwards Awards Gala

Lucía Casanueva, founding partner at Proa Comunicación, delivered one of the Woman Forward Awards to Theresa Zabell, who was recognized for «Corporate Governance and Gender Diversity.» The event, held this Monday at the Italian Embassy, was organized by the Woman Forward Foundation, an institution that works to help create value in organizations by promoting female talent through research.

Theresa Zabell, the only Spanish woman with two Olympic gold medals and recognized as the best female sailor in the world by the International Federation, has been recognized with this award for her commitment to converting her athletic values such as strive, sacrifice, and perseverance to her life and her foundation, ECOMAR, which promotes a healthy and environmentally conscious lifestyle for younger generations.

The other 13 award recipients for creating value through gender diversity in the business and institutional world were the Italian Government, the Secretary of State for Digital Advancement, Mahou-San Miguel, Red Eléctrica, ESADE, SEK Educational Institute, María Wandosell, Mediaset, the Atlético de Madrid, Eva Levy, Pilar Gómez-Acebo, CEOE, and the European Parliament.

The awards ceremony saw many attendees from the business, economic, and political spheres of Madrid.

—— Activa Global Flexible SICAV relies on PROA to manage its communication strategy

Activa Global Flexible SICAV, a Collective Investment institution registered with the National Securities Market Commission, has chosen PROA to provide specialized financial communication services, in order to strengthen its position in the Spanish market, in the investor segment institutional, UHNWI and HNWI. The managers of Activa Global Flexible SICAV invest...

Innovative Trends in the Field of Communication

Juan de los Ángeles, founder and director of C4E, shared with the Proa Comunicación team current trends in the field of communication. During a session of inspiration, De los Ángeles underlined the importance of innovation and creativity in devising company strategy, as business become increasingly aware of what is currently...

Retos en comunicación para las gestoras de fondos

Antonio Salido, consultor de marketing y estrategia especializado en el sector financiero, y antiguo responsable global de marca en Europa de Fidelity, una de las mayores gestoras del mundo, explica los retos a los que se enfrentan las gestoras de fondos en el escenario actual: la digitalización, los cambios regulatorios,...

Proa Comunicación Helps Organize the MADRID VAT FORUM 2020

Proa Comunicación is assisting, for the second consecutive year, the organization of MADRID VAT FORUM, the most influential Spanish conference on intra-community VAT. In addition to managing media relations and establishing the conference’s communication office, Proa developed the landing page, where tickets can be purchased, and the promotional video. In...

Marcas y experiencia de cliente

Beatriz López, vicepresidenta de la Asociación Española para la Calidad, explica por qué son importantes las marcas y por qué es importante desarrollar estrategias de experiencia de cliente para llegar a las audiencias. «La transparencia y la honradez de las marcas llegan muy rápido a los clientes», afirma.

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Cristóbal Montoro confía en la fortaleza de la economía española, “siempre que las políticas no la estropeen”

“Hay motivos para pensar que esto puede ir bien, siempre que las políticas no lo estropeen”, concluyó Cristóbal Montoro, exministro de Hacienda del PP, refiriéndose a la economía española, su intervención en el Observatorio Proa Comunicación este jueves 4 de julio. Montoro habló sobre ‘La economía española y sus retos...

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