Actualidad

Proa Comunicación Participates in the Woman Forwards Awards Gala

Lucía Casanueva, founding partner at Proa Comunicación, delivered one of the Woman Forward Awards to Theresa Zabell, who was recognized for «Corporate Governance and Gender Diversity.» The event, held this Monday at the Italian Embassy, was organized by the Woman Forward Foundation, an institution that works to help create value in organizations by promoting female talent through research.

Theresa Zabell, the only Spanish woman with two Olympic gold medals and recognized as the best female sailor in the world by the International Federation, has been recognized with this award for her commitment to converting her athletic values such as strive, sacrifice, and perseverance to her life and her foundation, ECOMAR, which promotes a healthy and environmentally conscious lifestyle for younger generations.

The other 13 award recipients for creating value through gender diversity in the business and institutional world were the Italian Government, the Secretary of State for Digital Advancement, Mahou-San Miguel, Red Eléctrica, ESADE, SEK Educational Institute, María Wandosell, Mediaset, the Atlético de Madrid, Eva Levy, Pilar Gómez-Acebo, CEOE, and the European Parliament.

The awards ceremony saw many attendees from the business, economic, and political spheres of Madrid.

Ben Kendall highlights the importance of corporate storytelling at the Proa Communication Observatories

Last Thursday, April 26, a new edition of the Observatorio Proa de la Comunicación was held, which was presented by Ben Kendall (CEO of Warren Films): ‘The storytelling in corporate management’. «Storytelling is prevailing in the business environment in response to the fact that we live in the economy of...

José María Segovia explica las claves de una buena prestación de servicios profesionales y la importancia de la reputación

José María Segovia, ex presidente de Uría Menéndez, explicó el viernes en un Observatorio Proa las claves de una buena prestación de servicios profesionales, entre las que destacó la obsesión por la excelencia y el perfeccionismo. También señaló como muy importante la gestión de los recursos humanos, en la que,...

La droga del poder

Nuestros líderes políticos nos están dando la sopa. El dramatismo mediatizado que nos secuestra diariamente como rehenes para apretar sus negociaciones hace que las últimas semanas desde las elecciones parezcan años. ¿Pero qué les pasa a estos tipos cuando acarician el poder? Esta semana se presentó el nuevo libro de...

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Proa Comunicación produces a video about the Marqués del Atrio’s harvesting way

In order to show how a day of harvesting is and how the grapes are transferred to the winery, Bodegas Marqués del Atrio has commissioned Proa Comunicación the script and production of a video, where you can see the activity that takes place around a day of harvesting, capturing the...

Hismael Doval gives a workshop on innovation at the headquarters of Proa Comunicación

Hismael Doval, Innovation Manager of Deloitte, has given a workshop on its specialty to Proa Comunicación employees at the agency’s headquarters. «Innovate is to implement a creative idea with the purpose of creating value for customers,» he said at the beginning of his speech. Through a video and questions that...

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Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.