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The Importance of a Bank's Reputation

Joaquín Maudos, Professor at the University of Valencia and Deputy Director at the Valencian Institute of Economic Research (IVIE), examinines the relationship between the bank and the consumer, in an article published by the national economic newspaper EXPANSION. He reveals the worrying fact that no bank sits among the 50 companies in Spain with the best reputation. "The bank in general is already demonized, which makes it an easy target to exploit for electoral purposes," he continues.

The author calls for a joint effort by firms, supervisors, the media and the education system to improve the image the bank in the public eye.

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The Importance of a Bank's Reputation

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