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The Importance of a Bank's Reputation

Joaquín Maudos, Professor at the University of Valencia and Deputy Director at the Valencian Institute of Economic Research (IVIE), examinines the relationship between the bank and the consumer, in an article published by the national economic newspaper EXPANSION. He reveals the worrying fact that no bank sits among the 50 companies in Spain with the best reputation. "The bank in general is already demonized, which makes it an easy target to exploit for electoral purposes," he continues.

The author calls for a joint effort by firms, supervisors, the media and the education system to improve the image the bank in the public eye.

The Results of Communicating the Brand Purpose

Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.

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BCG Report -- The growing demand for female digital talent

The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a huge opportunity by not reaching out to women more effectively. Women...

Álvaro Nieto - Biased neutrals

Access Álvaro Nieto's blog The concept of 'fake news', which has become so fashionable in recent times, contains a terrible message in its own name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, since it is the media that are...

Leading without lies - is it possible?

In our times, plastic has invaded everything to such an extent that a few brave people - very long-suffering, it must be said - boast about living without plastic. They appear in television reports, working like fools to avoid using a single piece of plastic packaging throughout the year.

José Antonio Rodríguez Piedrabuena -- Why does the brain refuse to change?

Our brains are not looking for the truth, but for everything to be coherent is what is true for them. And they become entrenched there. Once we are militating for something coherent, all the potential of our mind starts to mobilise and it will defend that coherence as the truth. It will no longer be necessary to continue expending energy,...

-- Interview with Eva Novoa, Director General of SOERMAR

PROA interviews Eva Novoa, general manager of the SOERMAR Technological Centre Foundation, an entity made up of small and medium-sized private Spanish shipyards, which will be 20 years old in 2022. In it, she reflects, among other issues, on the trajectory and the main projects of SOERMAR, the current situation of the naval sector, the...

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The Importance of a Bank's Reputation

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