News

  • Blog
  • 25 February 2019
  • 1 min. reading time

The Importance of a Bank's Reputation

Joaquín Maudos, Professor at the University of Valencia and Deputy Director at the Valencian Institute of Economic Research (IVIE), examinines the relationship between the bank and the consumer, in an article published by the national economic newspaper EXPANSION. He reveals the worrying fact that no bank sits among the 50 companies in Spain with the best reputation. "The bank in general is already demonized, which makes it an easy target to exploit for electoral purposes," he continues.

The author calls for a joint effort by firms, supervisors, the media and the education system to improve the image the bank in the public eye.

Video from Observatorio Proa Comunicación: Public Emergencies

Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of...

  • Observatory
  • 1 min. reading time

José M. de Areilza Carvajal --"We have to think again about the European ideal".

José María de Areilza Carvajal, Secretary General of ASPEN Institute Spain, Professor and holder of the Jean Monnet Chair at ESADE, has participated in a new PROA video in which he has presented his vision on the doubts of the European Union model and the credibility of the European Union system....

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- Preventing cancer with physical activity

The patient information portal Cancer.net (of the American Society for Medical Oncology) reports that physical activity is associated with a lower risk of developing, among others, colon and breast tumours. To this end, it recommends reducing the time spent on electronic devices to participate in physical activity....

  • Blog
  • 3 min. reading time

Alarming situation

Indeed, the situation was alarming when the state of alarm was established. And then? Now it is chaotic and completely uncoordinated, says the General Council of Nurses due to the incessant contagion of the coronavirus without protective measures. For its part, the General Council of Doctors will be brought as a prosecutor against...

  • Blog
  • 2 min. reading time

The genetics of human beings

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth of five videos made for PROA Comunicación. "New technologies take us away from our genetic programming. Our genetic programming is based on love, coexistence...

  • Blog
  • 1 min. reading time

Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, president of the Instituto de Estudios Económicos and vice-president of the CEOE, participates in a new PROA Comunicación video in which Valvanuz Serna Ruiz, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in the last few years....

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.