The Importance of a Bank's Reputation

The PROA Observatory celebrates a new edition with a roundtable dedicated to the field of defence, diplomacy and geostrategy. On 29 June, the headquarters of PROA Comunicación will host relevant experts in an exclusive event, organised by the Spanish Atlantic Association (AAE), under the auspices of the...

Teresa de la Cierva, beauty and lifestyle journalist, explains in the newest video from Proa Comunicación how media has evolved and the role of journalists during the eruption of these new technologies. Additionally, she explains which is her preferred channel of communication.

A good gazpacho can be made with tomato, melon, watermelon, cucumber, onion, olive oil, garlic and lemon juice This is a way of heading an article that may seem strange, but it gives me no idea what to see people with their water bottles and the possibility of overloading the...

How to take a rival's toast by going one step further in sponsorship. For decades Coca-Cola established itself as the great brand that it is, among other things, because of its omnipresence and creativity in sports sponsorship. However, in the mid-1980s, Coca-Cola's...

It would've been a lot to hope, and even riskier yet to believe, in innovations of rhetoric and technique by politicians running for this second electoral round. There was, however, room for improvement, yet this potential to change for the better rather took a turn for the worse, especially when...

No, I'm not an overseer. But as we hammer away at plans to relaunch our businesses and make up for lost time, let's not lose sight of the fact that the pandemic will not be the end point of the communicator's burden. Anticipation will help us spend time on prevention,...