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Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de MesaThe President of the Institute for Economic Studies and vice-president of the CEOEtakes part in a new video by PROA Comunicación in which he Valvanuz Serna RuizFernández de Mesa, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and assesses the reputation of Spanish banking after the 2012 reform.

Beauty and Lifestyle Communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in the newest video from Proa Comunicación how media has evolved and the role of journalists during the eruption of these new technologies. Additionally, she explains which is her preferred channel of communication.

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Diversification and focus on business, values of communication specialised in asset management

According to Inverco figures, the market for Collective Investment Institutions (CIIs) in Spain has doubled in size in the last five years. Between 31 December 2013 and 30 June 2018, the total volume of Collective Investment Institutions (CIIs) (investment funds, pension funds, Sicav, real estate CIIs and foreign CIIs) increased in...

Lorena Saura -- There is no culture without communication

"There is no communication without culture, and no culture without communication". Umberto Eco As Umberto Eco rightly pointed out, "there is no communication without culture, nor culture without communication". Communication and culture are intrinsically related from the first moment in which communicating is part of one's own culture and one's...

Communication: Undervalued, but with Great Job Opportunities

The Communication department is still undervalued within companies. The Communication Director must acquire management training. Study plans must be more multidisciplinary. But it is a feminized sector and with great job opportunities. Any of the previous sentences could have been the title of an event organized last Thursday, March 14,...

-- Conversation with Oscar winner Sergio López-Rivera

Valvanuz Serna Ruiz, managing partner of PROA, talks to Oscar winner Sergio López-Rivera about the importance of giving light to the creativity of children who cannot find their place. She pays tribute to eight-year-old Sergio, who has courageously helped her to achieve Oscar gold....

The Mediterranean Diet and Lifestyle Against Aging

Doctor Ángel Durántez. expert in Sports Medicine and Age Management, explains how the Mediterranean Diet influences the life expectancy in Spain and its relationship with healthy ageing: "there are studies that relate the Mediterranean Diet with longevity". Dr. Ángel Durántez, is a medical pioneer in Spain for Proactive Preventitive Medicine...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.