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  • Blog
  • 13 February 2020
  • 1 min. reading time

Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de MesaThe President of the Institute for Economic Studies and vice-president of the CEOEtakes part in a new video by PROA Comunicación in which he Valvanuz Serna RuizFernández de Mesa, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and assesses the reputation of Spanish banking after the 2012 reform.

"Companies can be penalised for mistakes of their employees in competitive activities".

Companies must know that they can be sanctioned for any prohibited activity that their employees perform with regards to competition and that fines can be up to 10% of their sales figures of the previous year. That was the resounding message that Amadeo Petitbò, former spokesperson and president of the...

  • Blog
  • 1 min. reading time

Guillermo Pelayo -- "It is essential to offer peace of mind and patient experience".

Guillermo Pelayo, doctor at Centro Salamanca, explains in a new PROA video the different medical aesthetic solutions and the exclusive methodologies of proven effectiveness of Centro Salamanca. He also highlights the importance of having the latest technologies and a high level of knowledge in order to offer the highest quality...

  • Blog
  • 1 min. reading time

Gianni Cecchin --"Technology will be indispensable for economic recovery".

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview he has pointed out as indispensable the role of technology for the economic recovery, "although the human factor will be decisive". In this sense, he believes that teleworking is here to stay. Furthermore,...

  • Blog
  • 1 min. reading time

Manuel Bermejo -- "Communication plays a key role in family businesses".

Manuel Bermejo, president of The Family Advisory Group, talks to Bárbara Yuste, head of PROA's Digital Area, about the challenges facing family businesses in the face of the COVID-19 pandemic, his new book "The family business. 21 keys to the continuity of the family business" and the importance of...

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- Nuts as a real source of youth

Almonds, walnuts, pistachios, hazelnuts and chestnuts are concentrates of life for our body The Mediterranean diet recommends a weekly consumption of nuts such as walnuts, pistachios and almonds at least five times, as their high levels of fatty acids, phytosterols, antioxidants such as Resveratrol, and carotinoids, provide us with...

  • Blog
  • 4 min. reading time

BCG Report - Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap

According to the latest Boston Consulting Group (BCG) report, Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap, the COVID-19 pandemic has demonstrated the importance of innovation excellence in turbulent times. Pharmaceuticals have performed superbly this year, joining tech and software companies that have dominated the rankings in recent years....

  • Blog
  • 3 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.