Banking and reputation, how the Spanish economy has evolved in recent years

Dr. Rodríguez Piedrabuena interviews Dr. Miguel de la Hoya, doctor and senior researcher at the Molecular Oncology Laboratory of the Hospital Clínico San Carlos, to learn about the most relevant aspects and characteristics of oncological diseases. This video can be reproduced whenever PROA is mentioned...

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes to companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of...

    The PROA Observatory has compiled in the documentary 'El Click' the testimony of professionals whose personal experience in the last two years has changed their lives. The pandemic and the post-pandemic, together with the Spanish socio-economic framework and the international context, have led to an explosion in the problems of...

The Boston Consulting Group's new Center for Climate Action, in a recently published report, finds that the cost of inaction on climate change far exceeds the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction of...

Sponsorship, like the other Marketing-Mix tools, also faces some powerful challenges in the face of the digital transformation which we are immersed in. Because of the great changes that we are experiencing in terms of how we communicate and stay informed about sporting events, sponsorship may be at a difficult...

The Comtur 2.0 project, in which professors from the Malaga, Vigo and Surrey (UK) campuses of the Universidad Rovira i Virgili participated, between 2013 and 2016 focused on studying the use and influence of social media and "communication 2.0" in making tourism-related decisions and in the brand image of destinations ....