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"Cinema has always adapted to change".

Jerónimo José Martín, critic for COPE, TRECE TV, Fila 7, Aceprensa and president of the Círculo de Escritores Cinematográficos (CEC), has taken part in a new video by PROA Comunicación. As well as giving his views on what influence the coronavirus crisis will have on the film industry, he gives his opinion on the direct aid granted to the sector compared to other areas of culture. He also briefly reviews the content of one of his latest exhibitions, in which he argues that contemporary cinema deals with emotional levels and conflicts that classical cinema took for granted.

This text and video may be reproduced provided that PROA Comunicación is credited as the original source.

The top managers' agenda for the 2020s

Businesses around the world are entering 2020 after a decade of expansion and large-scale digital transformation, not to mention major changes and a polarised political scene. "There are many uncertainties and concerns: we expect political and economic volatility to increase, discontent to grow, and a...

Political communication in times of incommunication

Information, over-information, but above all disinformation are inexhaustible sources of sudden and uncritical reflections. Moreover, in a time of physical confinement, where disruption is not only social and economic, but also sentimental, opinions flow with the speed of a single thought and with the speed of a...

José Antonio R. Piedrabuena -- Interview with Dr. Palacios, Director of the Palacios Institute Medical Centre

Dr. Piedrabuena interviews Dr. Santiago Palacios, gynaecologist and specialist in Menopause and Women's Health, director of the Instituto Palacios Medical Centre, on the importance of women's health care at all stages. This VIDEO can be reproduced whenever...

Private Equity, an Increasingly Solid Alternative to Traditional Investments

Venture capital funds are emerging as an increasingly robust and credible alternative for investors seeking attractive returns with lower risks. This is one of the conclusions of a recent event held in Madrid, which analysed the current and future prospects of the sector in the Spanish market. At the end...

José Antonio R. Piedrabuena -- Preventing cancer with physical activity

The patient information portal Cancer.net (of the American Society for Medical Oncology) reports that physical activity is associated with a lower risk of developing, among others, colon and breast tumours. To this end, it recommends reducing the time spent on electronic devices to participate in physical activity....

Marketing and Communication in Consulting and Professional Services Companies

Roberto Bodegas, KPMG's partner in charge of Marketing and Communication in Spain, participates in a new video for Proa Comunicación's tenth anniversary. As a member of the management committee of KPMG, he has answered questions related to the evolution of marketing and communication during the last decade, the profile of...

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