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"Cinema has always adapted to change".

Jerónimo José Martín, critic for COPE, TRECE TV, Fila 7, Aceprensa and president of the Círculo de Escritores Cinematográficos (CEC), has taken part in a new video by PROA Comunicación. As well as giving his views on what influence the coronavirus crisis will have on the film industry, he gives his opinion on the direct aid granted to the sector compared to other areas of culture. He also briefly reviews the content of one of his latest exhibitions, in which he argues that contemporary cinema deals with emotional levels and conflicts that classical cinema took for granted.

This text and video may be reproduced provided that PROA Comunicación is credited as the original source.

Acting to Combat Climate Change is More Cost-Effective Than Inaction

Boston Consulting Group's new Center for Climate Action, in a recently published report determines that, in terms of climate change, the cost of inaction far outweighs the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction in global GDP per capita...

Mirian Izquierdo -- "Women in boards make organisations more transparent".

In this interview, Mirian Izquierdo, President of the Woman Forward Foundation, analyses the reasons why the presence of women on the boards of directors has not yet reached the 30% recommended by the CNMV's Code of Good Governance for 2020, as well as the contributions that women can make to...

"Communication companies need to facilitate dialogue.

Casimiro García Abadillo, the Independent's director, exposes the situation of journalism and the journalistic occupation at the present time, reviewing also the evolution of the press as a mechanism of power. He also shares his vision of the payment wall as the future of the digital press and highlights the...

Roberto Ruiz Ballesteros -- What if we start by not prejudging ourselves?

In order to mitigate the damage caused by the pain of the news, it would be good to reflect on how we express our opinions on social networks, at dinners with friends or even in our own work environment. It is very difficult to recognise that one's own judgement on important things is not formed. That...

Pablo de Villota -- Monster vs. RedBull vs. Coca-Cola

How to take a rival's toast by going one step further in sponsorship. For decades Coca-Cola established itself as the great brand that it is, among other things, because of its omnipresence and creativity in sports sponsorship. However, in the mid-1980s, Coca-Cola's...

Beauty and lifestyle communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in a new video by Proa Comunicación how the media and journalistic work have evolved with the irruption of new technologies, also detailing in which channel she prefers to communicate.

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

"Cinema has always adapted to change".

This text and video may be reproduced provided that PROA Comunicación is credited as the original source.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.