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  • Blog
  • 12 May 2020
  • 1 min. reading time

"Cinema has always adapted to change".

Jerónimo José Martín, critic for COPE, TRECE TV, Fila 7, Aceprensa and president of the Círculo de Escritores Cinematográficos (CEC), has taken part in a new video by PROA Comunicación. As well as giving his views on what influence the coronavirus crisis will have on the film industry, he gives his opinion on the direct aid granted to the sector compared to other areas of culture. He also briefly reviews the content of one of his latest exhibitions, in which he argues that contemporary cinema deals with emotional levels and conflicts that classical cinema took for granted.

This text and video may be reproduced provided that PROA Comunicación is credited as the original source.

Mirian Izquierdo -- "Women in boards make organisations more transparent".

In this interview, Mirian Izquierdo, President of the Woman Forward Foundation, analyses the reasons why the presence of women on the boards of directors has not yet reached the 30% recommended by the CNMV's Code of Good Governance for 2020, as well as the contributions that women can make to...

  • Blog
  • 1 min. reading time

José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks to Lucía Casanueva, managing partner of PROA, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. It is worth reproducing...

  • Blog
  • 1 min. reading time

Eduardo Rodríguez Rovira -- A stubborn vaccination

Discouragement sets in when we see that not only are we the developed country with the highest number of deaths per inhabitant due to Covid-19, with the highest rates of economic destruction, the highest unemployment rate and the biggest stock market crash during 2020, but that at the beginning of...

  • Blog
  • 3 min. reading time

Diversification and focus on business, values of communication specialised in asset management

According to Inverco figures, the market for Collective Investment Institutions (CIIs) in Spain has doubled in size in the last five years. Between 31 December 2013 and 30 June 2018, the total volume of Collective Investment Institutions (CIIs) (investment funds, pension funds, Sicav, real estate CIIs and foreign CIIs) increased in...

  • Blog
  • 2 min. reading time

The Spanish Armed Forces' key contribution to the all-out war against COVID-19

The Spanish Armed Forces are directly involved from the very beginning in total biological warfare against the COVID-19 coronavirus pandemic. The military contribution to defeat the lethal viral infection is made for a very simple reason. When health and social services, the food supply chain, critical land, air or sea...

  • Blog
  • 3 min. reading time

Conrado Briceño -- "Communication is fundamental to achieve an adequate level of information for students and their families".

Conrado Briceño, CEO of IMF Institución Académica, talks to Lorena Saura, PROA consultant, and details in this new PROA video the positioning of the institution in the current higher education landscape. She also highlights the student profile that companies are looking for and the important role that the institution is playing in...

  • Blog
  • 1 min. reading time

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