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Coronavirus: scenario, risks and implications

The latest update on the Covid-2019also called Wuhan Coronavirusreports that, although deaths are still rising, they are rising at a slower rate than in previous weeks. However, there is a cyclical risk in that we do not know when the pandemic will end. It also represents a financial risk because of China's large presence in the productive, economic and financial sectors; ergo, what we see is a clear slowdown in the pace of growth, as well as in profits.

The Covid-2019 has a high rate of infection, but compared to other pandemics that have emerged over the years, this one does not have such a high mortality rate. But we should not be optimistic, the situation may be complicated in regions with the least capacity to respond to the pandemic. Hubei province is the worst hit, with more than 40,000 cases, with a 72%.

What companies can do is to invest in preventive measures to avoid the spread of the disease. Covid-2019 and new threats are avoided. Faced with this threat, which has been declared international by the World Health Organisation, it is necessary to create resistance chains in all production processes and strategies that companies have or will have.

These conclusions are set out in the report by the BCG Henderson Institute which can be accessed through this link

Challenges of the global economy in the decade 2020-2030

In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in detail the most relevant economic crises experienced in our recent history since the 19th century and the economic policies applied to contain them. Although each...

Santiago Fernández-Gubieda -- Goal 2022: Distribute trust

Reputation and sustainability define the long-term profitability of companies, according to BlackRock's leader The most important annual letter for corporate governance was released on 18 January. Larry Fink, chairman and founder of BlackRock, the world's largest fund manager and the world's...

Communication in fund management companies

The strength of the asset management industry, and the large number of operators in the Spanish market, reinforces the role of financial communication as a positioning and support tool for this business. At Proa Comunicación we offer an efficient and specialised model that optimises the client's investment,...

Reputation is Built From Within

We have heard over and over again that the best protection against a PR crisis is to have a great reputation and a tightly knit network of support. Those of us who dedicate ourselves to the wonderful world of corporate communication know that getting those two things right requires plenty of...

Alarming situation

Indeed, the situation was alarming when the state of alarm was established. And then? Now it is chaotic and completely uncoordinated, says the General Council of Nurses due to the incessant contagion of the coronavirus without protective measures. For its part, the General Council of Doctors will be brought as a prosecutor against...

Cristina Marcén -- "Communication helps companies to show their purpose".

Cristina Marcén, director of PROA's northern zone, talks to Candela Gómez, junior consultant at PROA, about the importance of communication in social initiatives. Cristina is a co-founder of the Asociación Mujer y Talento, which develops different projects, such as SUMA, which aims to provide support for women's...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.