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Coronavirus: scenario, risks and implications

The latest update on the Covid-2019also called Wuhan Coronavirusreports that, although deaths are still rising, they are rising at a slower rate than in previous weeks. However, there is a cyclical risk in that we do not know when the pandemic will end. It also represents a financial risk because of China's large presence in the productive, economic and financial sectors; ergo, what we see is a clear slowdown in the pace of growth, as well as in profits.

The Covid-2019 has a high rate of infection, but compared to other pandemics that have emerged over the years, this one does not have such a high mortality rate. But we should not be optimistic, the situation may be complicated in regions with the least capacity to respond to the pandemic. Hubei province is the worst hit, with more than 40,000 cases, with a 72%.

What companies can do is to invest in preventive measures to avoid the spread of the disease. Covid-2019 and new threats are avoided. Faced with this threat, which has been declared international by the World Health Organisation, it is necessary to create resistance chains in all production processes and strategies that companies have or will have.

These conclusions are set out in the report by the BCG Henderson Institute which can be accessed through this link

New PROA Observatory: War and Peace in the Global Marketplace

The PROA Observatory celebrates a new edition with a roundtable dedicated to the field of defence, diplomacy and geostrategy. On 29 June, the headquarters of PROA Comunicación will host relevant experts in an exclusive event, organised by the Spanish Atlantic Association (AAE), under the auspices of the...

Mirian Izquierdo -- "Women in boards make organisations more transparent".

In this interview, Mirian Izquierdo, President of the Woman Forward Foundation, analyses the reasons why the presence of women on the boards of directors has not yet reached the 30% recommended by the CNMV's Code of Good Governance for 2020, as well as the contributions that women can make to...

Emotional intelligence

In 1959 we had among us Professor Juan Rof Carballo, who wrote books such as Cerebro Interno y Mundo Emocional; Urdimbre Afectiva y Enfermedad and Cerebro Interno y Sociedad. What about Goleman and the rest of the crowd and the enthusiasm of the uninformed for emotional intelligence?

The Secret Keys to Successful Branding

Branding? Brand image? Relevance? A respected brand has to be something more than a logo, a few colours, a catchy name, an attractive and memorable slogan, etc. In order for a brand to grow from something so simple - and therefore so weak - it needs a process that transforms...

Carlos Salas -- "Businesses face the challenge of communicating in the age of distractions".

María González, consultant at PROA Comunicación interviewed Carlos Salas, the firm's Training Director, who has given communication courses to executives from Accenture, KPMG, Repsol, Indra, Gas Natural, Allianz, Google, Baxter, Greenpeace, L'Oréal, Guardia Civil, Telefónica, McKinsey, CNMV, SAS, Hogan Lovells, Mutua Madrileña, Cepsa, Grupo Santander,...

José Antonio R. Piedrabuena -- Summer diet

A good gazpacho can be made with tomato, melon, watermelon, cucumber, onion, olive oil, garlic and lemon juice This is a way of heading an article that may seem strange, but it gives me no idea what to see people with their water bottles and the possibility of overloading the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.