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Communication in fund management companies

The strength of the asset management industry, and the large number of operators in the Spanish market, reinforces the role of financial communication as a positioning and support tool for this business. At Proa Comunicación we offer an efficient and specialised model, which optimises the client's investment, differentiates its brand from competitors, and boosts the growth objectives of the asset manager at all times.

Tomás Pereda: "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are living, "now has a great opportunity to stand out again". In addition to highlighting the opportunities for senior...

Ángela Jordana -- "The WHO definition of health is a utopia".

"Suicidal thoughts have increased between 12.5 and 14% in young people" Ángela Jordana is a specialist in Health Literacy and Salutogenesis -a concept developed by the physician and sociologist Aaron Antonovsky in the 1970s-. Creator of the LifeCourse and MOA method, she teaches courses to individuals and organisations seeking to...

From Confinement to Spain 2.0

In pre-confinement Spain, the digitisation of our economic and social reality was being worked on, but without rhythm. The apostles of the physical still found an echo to their arguments, especially in a community where socialisation is an essential part of the character. In a few days we have learned that...

Why Data Science degrees are unattractive for STEM students?

According to the Boston Consulting Group and BCG GAMMA report "What's Keeping Women out of Data Science?", almost 50% of STEM students believe that data science is excessively theoretical and that work in companies in this discipline still has little impact. Furthermore, there is a feeling that data science is...

José Antonio Rodríguez Piedrabuena -- Artificial intelligence and human intelligence

We seem to forget what human intelligence is and what it has created, we don't live it with full awareness. We are compared to emotional intelligence and we are still losing out to it. What has human intelligence created? The sciences, sports, culture, law, engineering, science and technology?

Eduardo Rodríguez Rovira -- Contributory pensions and notional accounts

"...the Commission notes the need to preserve and strengthen the principle of contributory nature, understood as the existence of a balanced relationship between the amount of the benefit recognised and the contribution effort previously made by each worker" This is the beginning of recommendation 11 of the Toledo Plan Report, approved...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.