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Communication in fund management companies

The strength of the asset management industry, and the large number of operators in the Spanish market, reinforces the role of financial communication as a positioning and support tool for this business. At Proa Comunicación we offer an efficient and specialised model, which optimises the client's investment, differentiates its brand from competitors, and boosts the growth objectives of the asset manager at all times.

Leading without lies - is it possible?

In our times, plastic has invaded everything to such an extent that a few brave people - very long-suffering, it must be said - boast about living without plastic. They appear in television reports, working like fools to avoid using a single piece of plastic packaging throughout the year.

--The International Press Club presents its International Journalism Awards

Carlos Herrera, María Dueñas, Jordi Socias, Daniela Santiago and Mujeres por África are the other winners of the Gold and Silver Roses at this year's edition of the International Journalism Awards The International Press Club presented its International Journalism Awards on 8 October....

-- Interview with Fernando Garea, assistant to the editor of El Español

PROA interviews the deputy editor of El Español about the state of journalism, the new digital landscape and his recent dismissal from El Periódico de España. Fernando Garea (Madrid, 1962) thus returns to his origins with Pedro J. Ramírez after being dismissed from El Periódico de España just three years ago....

The Drug of Power

Our political leaders are repeating the same news. The mediated dramatism keeping us hostage daily to tighten their negotiations makes the last weeks since the elections seem years. But what happens to these figures when they come into contact with power? This week Antonio Garrigues released his new poetry book,...

Juan Ramón Corpas-- Synthetic diamond; good, beautiful, cheap - the end of a billion-dollar industry?

In the late 1930s, the world's largest diamond producer, De Beers, launched an advertising campaign in the US linking diamonds to love and marriage. The company created new social norms, according to which a fiancé had to spend two months' salary on a diamond...

Spanish Media Still Lacking in Transparency

Spanish media groups are still not aware of the risks that affect their credibility and editorial independence today. This is the main conclusion of the report "Front Page: Report on Transparency and Good Governance on the Credibility and Independence of Media Groups", prepared by the Commitment and Transparency Foundation. Moreover,...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.