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Communication in fund management companies

The strength of the asset management industry, and the large number of operators in the Spanish market, reinforces the role of financial communication as a positioning and support tool for this business. At Proa Comunicación we offer an efficient and specialised model, which optimises the client's investment, differentiates its brand from competitors, and boosts the growth objectives of the asset manager at all times.

Confine viruses, not people

This sentence makes sense, as does the reflection that in historical epidemics the sick were confined, not the healthy. I am surprised how little radical feminism has publicised the success of the excellent political leaders who have managed to dominate the COVID-19 in their countries with some...

Marcos de Quinto -- "The important thing in communication is to be different".

Marcos de Quinto, former vice-president of The Coca Cola Company and former deputy for Citizens, participates in a new video by PROA in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his political career.....

Nothing will change after the pandemic

We are experiencing cooperation, solidarity, clapping on balconies, all symptoms of how all animals, insects, bacteria, when they have serious difficulties, unite. There are theories from anthropologists and some ideologists that evolution is based on the fact that we have killed and fought. The...

Brand purpose communication

Communications on brands purpose plays a role more important than ever in a company's reputation. In this matter, Pilar Larrea, former Campofrío's Communications Manager, explains the significance of this issue and what should be the company's purpose. Pilar Larrea's Quotes "Having a purpose is the reason for existence for...

The Keys to a Viable Pension System in the Future

The future infeasibility of the current public, contributory and pay-as-you-go pension system in Spain is one of the most urgent issues to be addressed by any government, but political expediency has meant that resolving it has been postponed time and again. The expert Diego Valero, President of the consulting firm...

Communication, a valuable tool for managers and investors in Private Equity

The good times that the Private Equity (PE) sector is currently experiencing, both in Spain and at a global level, signifies an opportunity to add value for Financial Communication. Because PE is an asset with great competitive advantages: it generates constant business for managers or General Partners, high returns for...

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Communication in fund management companies

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