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  • Blog
  • 17 March 2022
  • 1 min. reading time

-- Interview with Enrique Arribas, President of the Spanish Marketing Association

Valvanuz Serna Ruiz, managing partner of PROA, interviews Enrique Arribas, president of the Spanish Marketing Association (AMKT) and Director of Marketing, Corporate and Branding of the Santander Group. Both reflect on the intangible values of the company - reputation, transparency, authenticity, among others -, the discipline of Marketing and its frontiers with Communication, the challenges of the sector and the role played by the association in the professional world.

 

This video may be reproduced provided that PROA is credited as the original source.

The depopulation of Spain

Agriculture is becoming deserted due to lack of economic profitability; we all know that some deserts, or almost deserts due to the gold rush, were filled with inhabitants. Politicians say that we have to fill the towns with services; here where I am there are services... for those who are left, the old ones ....

  • Blog
  • 3 min. reading time

Gianni Cecchin --"Technology will be indispensable for economic recovery".

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview he has pointed out as indispensable the role of technology for the economic recovery, "although the human factor will be decisive". In this sense, he believes that teleworking is here to stay. Furthermore,...

  • Blog
  • 1 min. reading time

Coronavirus, a volatility factor for a market with many opportunities and some risks for the investor

The experts at Trea Asset Management, an independent asset manager specialising in management mandates for financial institutions, recently explained at a conference in Madrid their view of the economy, and the recommended positioning for investors, with a particular focus on Spanish and European equities. Coronavirus: a brake on production The...

  • Blog
  • 3 min. reading time

Laura González-Molero: "There is going to be a new normality in which digitalisation will be a very important pillar".

In this interview with Proa Comunicación, Laura González-Molero, president of the Asociación para el Progreso de la Dirección (APD), analyses the economic crisis that the confinement measures put in place by the coronavirus will unleash in Spain. He admits that if...

  • Blog
  • 3 min. reading time

Digital media, the new 'drug' for children

Manfred Spitzer, German professor and head of the Department of Psychiatry at the University Hospital Ulm and the Transfer Centre for Neuroscience and Learning, argues that digital media (computers, tablets and smartphones) "do not increase academic learning ability, quite the opposite". In his opinion, they can have an impact on...

  • Blog
  • 3 min. reading time

Fernando Matesanz: "Communication is a fundamental aspect of the Madrid VAT Forum".

Fernando Matesanz, Managing Director of Spanish VAT Services, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his office and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers and...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.