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-- Interview with Enrique Arribas, President of the Spanish Marketing Association

Valvanuz Serna Ruiz, managing partner of PROA, interviews Enrique Arribas, president of the Spanish Marketing Association (AMKT) and Director of Marketing, Corporate and Branding of the Santander Group. Both reflect on the intangible values of the company - reputation, transparency, authenticity, among others -, the discipline of Marketing and its frontiers with Communication, the challenges of the sector and the role played by the association in the professional world.

 

This video may be reproduced provided that PROA is credited as the original source.

Economic outlook for 2020: improved trade, high liquidity and low risk of recession

In a recent conference organised by the ASEAFI financial advisory board in Madrid, Arcano Partners' economist, Leopoldo Torralba, explained his vision of the economy for the year 2020. A year that a priori appears better than the previous one, with less geopolitical uncertainties and glimpses of recovery in the European...

Venezuela in Eight Days

The Venezuelan crisis won't be solved in eight days, although Pedro Sánchez has set such a deadline for new elections to be held as he leads a weak common position of the European Union, entailing an ultimatum to convoke a legitimate electoral process or otherwise face the European recognition of...

Money management skills

"Excellence is an art gained by training and habit. We do not act rightly because we have excellent virtues, but we are virtuous because we act rightly. We are what we do repeatedly. Excellence then is not an event but a habit" Aristotle Many of us wonder what is the secret...

Rodrigo Rueda: "The insurance industry is born so that we dare to evolve".

Rodrigo Rueda, Head of Business Development Sapiens Iberia, analyses for a new PROA video the future of insurers, Insurtech and the role of digitalisation in the insurance sector. In addition, in his role as CEO of Silex Digital, he comments on the advantages and innovation that digital...

José Antonio Rodríguez Piedrabuena-- Alcohol and cancer Dairy products and health

Moderate wine consumption did not shorten life expectancy. On the contrary, very moderate regular drinkers exhibited somewhat lower mortality rates and longer life expectancy than abstainers. This superiority is not great in the drinker ...

Lorena Saura -- There is no culture without communication

"There is no communication without culture, and no culture without communication". Umberto Eco As Umberto Eco rightly pointed out, "there is no communication without culture, nor culture without communication". Communication and culture are intrinsically related from the first moment in which communicating is part of one's own culture and one's...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.