-- Interview with Enrique Arribas, President of the Spanish Marketing Association

For some months now, the coronavirus has been a priority because of how it is affecting European Union (EU) countries beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the outbreak began...

How do we categorise VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, originally from the English expression, mark the business communication activites that we have today to develop professional communication. This communicaction is sometimes surprising due the speed of its...

In its second analysis of the transformation of the banking business brought about by COVID-19, Boston Consulting Group (BCG) focuses on the impact on business profitability at a number of banks in the US and Europe, and the customer's view of the new relationship dynamics with...

José María de Areilza Carvajal, Secretary General of ASPEN Institute Spain, Professor and holder of the Jean Monnet Chair at ESADE, has participated in a new PROA video in which he has presented his vision on the doubts of the European Union model and the credibility of the European Union system....

Although not unexpectedly, it is most unusual that cautions and objections to the televised debates of candidates for senators and representatives have to be repeated, like the elections themselves, only six months later. Already spring of this year saw four electoral calls (general, European, municipal, autonomic) in April and May...

Keep in mind that the flu in Spain in the 2018-2019 season were attended in outpatient clinics and hospitals, discounting those who stayed at home and did not consult, 490,000 sick, with 35,000 cases requiring hospitalisation. Other very serious cases were treated in the ICU, 2,500. And, attention, they died from the...