-- Interview with Enrique Arribas, President of the Spanish Marketing Association

Jorge Bustos (Madrid, 1982) is the split between the journalist and the writer, the noise of the news and the silence demanded by the craft of writing. He defines himself as "a mixture of Cistercian monk and Wall Street wolf". At the same time as he disembowels the lie and the...

PROA interviews Paloma Beamonte, independent director at Axialent, on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars for successful cultural transformation processes. Paloma Beamonte is also a member of the Board of...

Doctor Ángel Durántez, Sports Medicine and Age Management expert shares what this type of medical specialty consists of, as well as clearing up if aging could be considered an illness. "We have to take care of ourselves our whole lives," he says. Dr. Ángel Durántez is the pioneer doctor in...

The start of the year is a good time to change our passwords in the devices and applications on which we want to maintain a high level of security, or in any case prevent them from being the same, as always, as a mere precaution. There are several methods with...

Access Álvaro Nieto's blog The concept of 'fake news', which has become so fashionable in recent times, contains a terrible message in its own name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, since it is the media that are...

Both for investors and companies that come to Latin America to establish themselves, as well as for those that come to Spain to contribute with new businesses, it is essential to get professional advice, to thoroughly analyse the social and environmental contexts, to leave the areas where investment is concentrated - generally the large cities -,...