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-- Interview with Enrique Arribas, President of the Spanish Marketing Association

Valvanuz Serna Ruiz, managing partner of PROA, interviews Enrique Arribas, president of the Spanish Marketing Association (AMKT) and Director of Marketing, Corporate and Branding of the Santander Group. Both reflect on the intangible values of the company - reputation, transparency, authenticity, among others -, the discipline of Marketing and its frontiers with Communication, the challenges of the sector and the role played by the association in the professional world.

 

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Álvaro Bordas -- Building trust and the risks of losing it

We live in a hyper-informed society. Information no longer flows constantly as it used to, like rivers from a variety of sources. Nowadays, information moves in veritable tsunamis that sweep through the networks on a daily basis, sweeping away previous knowledge and any possible attempt to delve deeper into the...

Why do female STEM students find a career in Data Science unattractive?

According to the Boston Consulting Group and BCG GAMMA report "What's Keeping Women out of Data Science?", almost 50% of female STEM students believe that Data Science is overly theoretical and that in-company work in this discipline is still low impact. In addition, there is a feeling that...

Red lines

The reconstruction phase will soon begin, in which we have to be on the ground to prevent damage to one of the social systems that, although perfectible, works best in our country: the pension system. There is no doubt that in...

Millennials and the Political Role of the EU

The European elections, the formation of Europe and how young people perceive and face these matters, is the main subject of a study endorsed by Vinces, an independent consultant specializing in Public Affairs, presented just a few days ago in Madrid. The preparation of the report "The European Elections from...

Acting to Combat Climate Change is More Cost-Effective Than Inaction

Boston Consulting Group's new Center for Climate Action, in a recently published report determines that, in terms of climate change, the cost of inaction far outweighs the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction in global GDP per capita...

José Antonio R. Piedrabuena -- What is happening to us?

For ten thousand years humanity has always been shepherded by various indoctrinations, with that dogmatic certainty of knowing in which direction we have to walk, with its secrets, its elites..., as it is now. The current shepherding forces a Spanish historian to write a book: "Educar en la mentira" ("Educating in lies"),...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.