—— Entrevista a Enrique Arribas, presidente de la Asociación de Marketing de España

Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, presents his vision of the effects of the coronavirus on world economies, in a series of three articles that we summarize below for the Proa Comunicación...

Daniel Lacalle, economic adviser to the People’s Party (PP), recently spoke at a forum on the keys to investing, organized by El Español, where he presented his vision on the current and future macroeconomic outlook of global economies. The current environment is characterized by the lackluster pace of economic growth,...

Alberto Andreu, associate professor of the Faculty of Economic Sciences and Business of the University of Navarra, clarifies what reputational scandals are, what their causes are and how they can be managed. «Companies have to organize their work more by projects than by functions. Reputational risk occurs when there is...

One of the greatest challenges that we, financial communication professionals, face is how to help reach the business objectives of private banking entities. A challenge that, after more than 20 years managing the reputation of private banking entities, managers, brokers, and insurance companies, has proved possible to achieve. Dual Advantage...

La pasada primavera nos hemos visto doblegados a pasarla, en su totalidad, en confinamiento debido a la pandemia por el COVID-19. Esta reclusión para muchos la hemos pasado en soledad, lo que ha puesto de manifiesto la privacidad para desarrollar nuestras necesidades más vitales y humanas, sobre todo la del...

La pandemia por coronavirus está afectando fatalmente a las personas mayores y a las que, de cualquier edad, están comprometidas sanitariamente por enfermedades importantes. Esto sucede no solo en las epidemias sino en todas las catástrofes naturales, situaciones de guerra, hambrunas etc. en las que la generación mayor queda diezmada...