«Communication companies need to facilitate dialogue.»

Pino Bethencourt, leadership coach and founder of Club Comprometidos, details how leadership training ought to be and what the optimal model should be. Many coaching and executive training programs promise quick and visible results on an individual, team or company level. However, the means used to attain these ends rarely...

Vivimos unos días de emociones de todo tipo y todas muy fuertes. En un momento en el que el coronavirus ha paralizado nuestras vidas en seco nos enfrentamos a otro escenario que ahonda la crisis de la institución monárquica. ¿O quizá la fortalece? Hagamos un análisis de un caso de...

The vigor of the asset management industry and the massive quantity of operators in the Spanish market reinforce the that the role of financial communication as a tool for positioning and support essential for this industry. Proa Comunicación offers an effective a specialized model of financial communication. We work to...

Dr. Rodríguez Piedrabuena reflects about the human brain in a new PROA Comunicación video and gives a preview of his next book contents: ‘With our brain, we won’t go too far’. 

How to eat a rival’s toast by going one step further in sponsorships. For decades Coca-Cola has established itself as the great brand that it is, among other things, due to its omnipresence and creativity in sports sponsorships. However, in the mid-nineties, one day, a small Austrian company called RedBull...

Rocío Hidalgo, directora de PROA Comunicación en la Comunidad Valenciana, detalla el servicio de comunicación de litigios. Proa Comunicación actúa ante delitos económicos, vulneración de las normas de competencia o de la protección de datos, conflictos laborales o medioambientales, accidentes, derechos humanos y otro tipo de situaciones que puedan afectar...