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"Communication companies need to facilitate dialogue.

Casimiro García Abadillo, the Independent's director, exposes the situation of journalism and the journalistic occupation at the present time, reviewing also the evolution of the press as a mechanism of power. He also shares his vision of the payment wall as the future of the digital press and highlights the link between social networks and journalism. Finally, he gives his opinion on the role of communication consultancies and their relationship with the media: "communication companies need to facilitate dialogue".

"Media companies have to facilitate dialogue".

Casimiro García Abadillo, director of El Independiente, discusses the current situation of journalism and the journalistic profession, and reviews the evolution of the press as a mechanism of power. He also offers his views on the paywall as the future of the digital press and the future of...

José Antonio Rodríguez Piedrabuena -- How does our body defend itself against COVID-19?

When a pathogen enters, the liver is part of the army to eliminate it. It speeds up its metabolism by increasing the production of proteins, in this case .......

Financial Communication: A Tool for Business Growth

Javier Ferrer, Director of the Financial Communication at the agency PROA Comunicación, explains to whom financial communication is addressed, what does it contribute and what challenges are associated with financial communication. To whom is financial communication addressed? Financial communication is a supporting business tool for companies in the world...

The age of doubt, savings and simplification

Discovery is born of curiosity, curiosity being the daughter of doubt, the awareness that we know nothing (or little) about the world that surrounds us or that could surround us. It is because of all this that we continue to wonder and search around us for these elements. There are also...

Keys about the decrease in oil consumption

The decrease in the consumption of olive oil is related to the drop in quality products in every field of society and culture. We buy less, but it is not a question of price, it is a question of taste for healthy lifestyle. It is linked to the fact that...

The Elections, Part One

Our brain has not been built for us, it comes from a series of preserved adaptive successes, modules, parts, systems that come from evolution, which explain why we are the way we are. Moreover, the structure of our brain is common to all animals that have vertebrae. We cannot be...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.