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  • Blog
  • 18 December 2019
  • 1 min. reading time

"Communication companies need to facilitate dialogue.

Casimiro García Abadillo, the Independent's director, exposes the situation of journalism and the journalistic occupation at the present time, reviewing also the evolution of the press as a mechanism of power. He also shares his vision of the payment wall as the future of the digital press and highlights the link between social networks and journalism. Finally, he gives his opinion on the role of communication consultancies and their relationship with the media: "communication companies need to facilitate dialogue".

-- Time for reflection. 2020, the year of the pandemic

José Barros, PROA consultant, writes one of the articles in the book, Tiempos de reflexión. 2020, el año de la pandemia, published by FAES Foundation, which compiles the texts published on its website during the confinement. In his chapter, Wuhan Virus: pandemic, lies and...

  • Blog
  • 1 min. reading time

--Alfonso Sánchez-Tabernero: "The greatest risk to journalistic ethics is laziness".

When he was a child, Alfonso Sánchez-Tabernero (Salamanca, 1961) did not know - like anyone else - what it was like to be a rector, although his great-grandfather and great-great-grandfather had already directed the University of Salamanca. He dreamed of being a bullfighter, footballer or fireman, and when he arrived at the university he did not think of leading an educational institution either.....

  • Blog
  • 5 min. reading time

Why do female STEM students find a career in Data Science unattractive?

According to the Boston Consulting Group and BCG GAMMA report "What's Keeping Women out of Data Science?", almost 50% of female STEM students believe that Data Science is overly theoretical and that in-company work in this discipline is still low impact. In addition, there is a feeling that...

  • Blog
  • 3 min. reading time

Adigital & BCG Report -- The digital economy already represents 19% of Spain's GDP

The size of the digital economy in Spain approached 19% of GDP in 2019, placing our country above most countries in the world, but far from digital leaders such as the United States or China. This is the main conclusion of the report Digital Economy in Spain, presented on June...

  • Blog
  • 3 min. reading time

Carlos Barrera -- "Communication professionals must be transformative agents as well as ethical compasses".

Carlos Barrera is a lecturer at the Faculty of Communication of the University of Navarra (FCOM) and has a wide-ranging prestige and academic career. He is the director of the Master's Degree in Political and Corporate Communication (MCPC) at the same centre, where he also teaches the subject "Media and Public Opinion", and is a lecturer at the University...

  • Blog
  • 4 min. reading time

Isabel Terroso -- "The way we dress reflects how we live in society".

Isabel Terroso, founder of Balel, details in this new PROA video the origins of her millinery, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

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  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.