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"Communication companies need to facilitate dialogue.

Casimiro García Abadillo, the Independent's director, exposes the situation of journalism and the journalistic occupation at the present time, reviewing also the evolution of the press as a mechanism of power. He also shares his vision of the payment wall as the future of the digital press and highlights the link between social networks and journalism. Finally, he gives his opinion on the role of communication consultancies and their relationship with the media: "communication companies need to facilitate dialogue".

Pilar Trucios: "If you do not see new things you will always do the same".

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks with Lucía Casanueva, PROA's managing partner, about communication and the challenges faced by the media. This video can be reproduced as long as PROA is mentioned as its original source.

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Cristina Marcén -- "Communication helps companies to show their purpose".

Cristina Marcén, director of PROA's northern zone, talks to Candela Gómez, junior consultant at PROA, about the importance of communication in social initiatives. Cristina is a co-founder of the Asociación Mujer y Talento, which develops different projects, such as SUMA, which aims to provide support for women's...

Calm and informed employees, the weapon to fight coronavirus

The coronavirus, a disease that only a few days ago we saw as something distant and that affected other people, has hit us hard and is here, it seems, to stay. For any company, regardless of its size and activity, trying to plan around the new virus is a real...

Rocío Ledesma del Fresno -- Financial awareness: the evolution of the brain

"The brain is the most fascinating object in the universe. Every human brain is different, the brain makes every human being unique and defines who they are".....

José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, businessman and researcher, non-executive chairman of the Nicolás Correa Group, talks to Valvanuz Serna, managing partner of PROA, about his book "¿Por qué se sublevó Franquito?" and his vision of the future of democracy. This video can be reproduced whenever PROA is mentioned as a partner...

PROA participates in the Dignity and Justice Association's medal ceremony --

PROA, through its managing partner, Lucía Casanueva, was present last Friday at the Dignity and Justice Association's medal ceremony. Lucía Casanueva was in charge of presenting this event which recognises people who have stood out in the fight against terrorism....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

"Communication companies need to facilitate dialogue.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.