News

"Communication companies need to facilitate dialogue.

Casimiro García Abadillo, the Independent's director, exposes the situation of journalism and the journalistic occupation at the present time, reviewing also the evolution of the press as a mechanism of power. He also shares his vision of the payment wall as the future of the digital press and highlights the link between social networks and journalism. Finally, he gives his opinion on the role of communication consultancies and their relationship with the media: "communication companies need to facilitate dialogue".

Valvanuz Serna Ruiz -- Communication Trends for 2022

I recently heard that on 1 January we will not be entering 2022, but the third season of 2020, and who's to say that this is not the case, when after the global shutdown caused by the coronavirus, Omicron infections are running rampant, we have been through unexpected atmospheric phenomena, we are...

The Job Market requires Workers with New Tech Skills

The Institute of Graduate Studies in Business (IESE) recently presented a report on the expectations regarding the youth employability, based on a survey of 53 large companies operating in Spain. The study compiled employers' opinions on whether the current educational system effectively prepares future workers to build a professional profile...

Sports Trends for 2020

When we predict the trends that will mark the coming year, as well as those to come, the experience shows us how changing an environment can be, where what seems to be the coming bombing, suddenly appears a new technology or event, which immediately breaks down bets whose success was...

Isabel Terroso -- "Our way of dressing reflects how we live in society".

Isabel Terroso, Balel's founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

...

Milk, a basic food to fight diseases

"It's a perfect food that contains the perfect ratio of carbohydrates to protein, useful for stimulating muscle recovery," nutrition expert Renee McGregor informed to the BBC. The nutrients and components of milk can reduce up to 18-20 percent of the risk factors that lead to cardiovascular disease. So, the increase...

José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks with Lucía Casanueva, PROA's managing partner, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. This video can be reproduced as long as PROA...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.