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José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, entrepreneur and researcher, non-executive chairman of the Nicolás Correa Group, talks with Valvanuz SernaPROA's managing partner, about his book "¿Por qué se sublevó Franquito?" and his vision of the future of democracy. 

This video may be reproduced provided that PROA is credited as the original source.

Spain, better placed than other countries in the face of the impending economic slowdown

The Spanish economy is resisting the onslaught of the global slowdown better than expected. This is one of the main conclusions of the presentation given by the economist Emilio Ontiveros, president of Analistas Financieros Internacionales (AFI) at a recent event on Independent Management held in Madrid. Global uncertainties Ontiveros began by alluding to...

Iván Martén -- "Oil and gas must not be demonised".

Iván Martén, President of Orkestra - Basque Institute of Competitiveness, analyses in a new video by PROA the present and future energy situation and the energies that will be strengthened in the coming years. In turn, he describes the role that the green economy and decarbonisation policies will play in...

Corporate financing in times of crisis

At the time of writing, we are in the midst of the worst moments of the COVID-19 pandemic. The government has just decreed the closure of industrial activity until 9 April and the state of alarm implemented at least until 11 April....

"Exercise is the best pill there is".

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobic training. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019....

The big keys to understanding how digital communication will evolve in 2020

Now that 2020 has arrived, it is time for predictive and trend analysis for this new year. Communication has been immersed in a process of change for years, first with the arrival of the Internet and the development of what came to be known as Web 2.0 (what is known as "Web 2.0")....

The age of doubt, savings and simplification

Discovery is born of curiosity, curiosity being the daughter of doubt, the awareness that we know nothing (or little) about the world that surrounds us or that could surround us. It is because of all this that we continue to wonder and search around us for these elements. There are also...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.