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José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, entrepreneur and researcher, non-executive chairman of the Nicolás Correa Group, talks with Valvanuz SernaPROA's managing partner, about his book "¿Por qué se sublevó Franquito?" and his vision of the future of democracy. 

This video may be reproduced provided that PROA is credited as the original source.

Isabel Terroso -- "The way we dress reflects how we live in society".

Isabel Terroso, founder of Balel, details in this new PROA video the origins of her millinery, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

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Dr. Rafaela Santos: "Resilience is the capacity of the human being to face adversity and become stronger".

At the beginning of February, Proa Comunicación attended the presentation of the book 'Mis Raíces. Family, engine of resilience', work of Dr. Rafaela Santos, psychiatrist with a PhD in Neuroscience. "Resilience is the capacity of the human being to face adversity and become stronger", she highlighted in reference to the...

The "Google tax", a short-term solution

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called "Google tax"). In line with the proposed EU Directive, the Council of...

Artificial meat and red meat

We are being managed by companies interested in denigrating a product in order to sell their own. This is happening with milk, to sell so-called plant-based milks, and with meat. By eating meat we are providing our health with most of the nutrients that are essential for our body to function, such as proteins...

Only a small group of companies is harnessing the potential of AI

A new study from Boston Consulting Group and MIT Sloan Management Review reveals managers' growing concerns about the risks of AI. Additionally, it highlights the five organisational behaviors that companies taking advantage of AI's value have in common. After many decades of progress, artificial intelligence is ready to become a...

Leticia Espinosa de los Monteros -- "Communication is essential".

Lucía Casanueva, managing partner of PROA, interviews Leticia Espinosa de los Monteros, founder and director of Círculo Orellana. In addition to highlighting the importance of communication for the development of the activities of a non-profit association, she also explains how they have promoted female talent in the development of the...

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