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José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, entrepreneur and researcher, non-executive chairman of the Nicolás Correa Group, talks with Valvanuz SernaPROA's managing partner, about his book "¿Por qué se sublevó Franquito?" and his vision of the future of democracy. 

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The Importance of Managing Crisis Communication

"Crisis communication is increasingly important in companies. It is a threat to relations with a target audience and as relations are increasingly weak, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparation". Yago de la...

The depopulation of Spain

Agriculture is becoming deserted due to lack of economic profitability; we all know that some deserts, or almost deserts due to the gold rush, were filled with inhabitants. Politicians say that we have to fill the towns with services; here where I am there are services... for those who are left, the old ones ....

José Antonio Rodríguez Piedrabuena-- Why do we age?

Ageing is a factor mainly due to the dysregulation of the systems intended to prevent, repair and regenerate our body. Since the aim of a geroprotectant is to increase life expectancy, treatment should start before any chronic disease appears and delay the onset of the disease.

Innovation and Communication, the perfect tandem

The vast majority of the professional disciplines that make up the global economy have been affected in one way or another by the emergence of the Internet and its development, progressively bursting in and transforming our day-to-day work. But if there is one profession that is especially immersed in an...

Alejandro Navas -- "The human being is a great storyteller and listener".

  We have interviewed Alejandro Navas, PhD in Philosophy and retired professor of Sociology at the University of Navarra. For more than 40 years, some of the great Spanish media firms and executives have passed through his classrooms. Since his retirement -which is not a rest- he shares his...

What do customers expect from their brands in the midst of a coronavirus?

13 April 2020 marked 60 days since the first coronavirus death in Spain. I like to think of it as the beginning of the crisis, as the arrival of a fatality turns any conflict into a crisis. Since then, so many things have happened, at an accelerated speed,...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.