Actualidad

José M. de Areilza Carvajal ——«We must rethink the European ideal»

José María de Areilza Carvajal, General Secretary of ASPEN Institute Spain, Professor and holder of the Jean Monnet Chair at ESADE, has participated in a new video by PROA in which he has set out his view on the doubts surrounding the European Union model and the credibility of the Spanish economic system in the face of a possible rescue. He also offered his opinion on the situation in the USA and its relationship with the EU and, finally, referred to Spain’s duty and contribution in the EU.

Technology, Regulation and Customer Relation are Keys of the Financial Sector in 2020

After the financial crisis of 2008, which led, among other consequences, to greater interventions of regulatory bodies in the activities of banks, asset managers, intermediaries, investments services companies, insurers and other operators, the financial sector continues to be immersed in a deep transformation of its business and customer relationship models....

«The most diverse organizations have a competitive advantage in their markets»

«The most diverse organizations have a competitive advantage in their markets,» said Mirian Izquierdo, president of the Woman Forward Foundation during the presentation today of the ‘Report to promote the creation of value and equality in companies: proposals to move forward’, which has had the support of PROA and Deusto...

José Suárez de Lezo —— El pretexto de Cleopatra

“Marco Antonio es un mujeriego, un borracho y un simple títere de Cleopatra”. La campaña de descrédito que lanzó Octavio para acabar con la carrera......

—— Entrevista a Marta March, líder de Recursos Humanos de Alstom

PROA entrevista a la líder de Recursos Humanos de Alstom, sobre este área y su experiencia en empresas internacionales. Junto a Ana Heras, directora de Recursos Humanos de PROA, Marta March reflexiona sobre la comunicación interna como una herramienta clave para la consecución de los objetivos de una empresa y...

Éxito = los 4 cuatro cerebros en acción

“Resérvate tiempo para conocerte y focaliza tu propósito. No hay meta demasiado alta que con pasión, fe y perseverancia no se pueda alcanzar” Bernardo Stamateas   Todas las teorías sobre la motivación coinciden en que el éxito está en nuestra capacidad de ponernos objetivos, de tener retos y desafíos que...

Why do we Use Drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on drugs and addictions that distance human beings from their genetic programming in the second video of five made by PROA Communication. «Our genetic programming look for simple, natural pleasures, nothing to do with what we can find...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.