Comunicación en gestoras de fondos

We must rejoice in the rapid and coordinated response of the EU to the Boeing 737 Max 8 accident in Ethiopia, prohibiting that model from flying into, within or from Europe. The safety of the people always comes first. One would be forgiven for thinking that the measure was facilitated...

Consideren que la basura moral que nos inunda (por ejemplo, en televisión) está incidiendo en nuestros genes y no nos defendemos desde el momento en que los que rompen con sus programas, una estructura de milenios, que se van de rositas, teniendo la ligereza que da la falta de moral,...

They should stop slandering real neurons, because the brain does not only work thanks to them, and change the name of neuronal networks. I believe that they cannot be considered to be the model of any ‘neural network’, beyond the pure appearance and opportunistic use of the name We start...

El virus no solo deja miles de muertos -lo más doloroso y grave- sino un reguero de destrucción física y anímica, creando una incertidumbre tal como para pensar que no hay futuro. Los más optimistas hablan de que vienen un futuro muy distinto, muy nuevo, pero quizá más solidario y...

Communicating the brand purpose contributes more than ever to a company’s reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager. 

In pre-confinement Spain, work was being done on the digitalization of our economic and social reality, but without pace. The apostles of the physical still found an echo to their arguments and more in a community where socialization is an essential part of the character. In a few days we...