Comunicación en gestoras de fondos

What are the current needs of corporate banking customers? To this day, they still demand managers who they can fully trust, along with products and services for their financing and transactional needs. Now, however, they desire even more. They want the relationship with their bank to be simpler and more...

Alonso Lopez, founder of Reti España, a leading strategic communication company in Lobbying, Government Affairs and Media Relations, details the value boutique firms have to offer. Explains what Reti is for its clients. Also, he touches on the synergies between communication and public affairs. Finally, he announces the new collaboration...

We are experiencing cooperation, solidarity, the applause on the balconies, all symptoms of how all animals, insects, bacteria, when they have serious difficulties come together. There are theories from anthropologists and some ideologists that evolution is based on the fact that we have killed and fought. The idea that behind...

El cerebro triuno de Paul McLean sugiere que nuestro cerebro tiene tres grandes zonas de procesamiento de información y cada una de ellas representa una......

Contundente y con las ideas muy claras, Laura González-Molero, presidente de la Asociación para el Progreso de la Dirección (APD), analiza en esta entrevista con Proa Comunicación la crisis económica que las medidas de confinamiento que se han establecido por el coronavirus van a desatar en España. Admite que si...

Not so long ago, talking about new forms of disintermediated communication by companies was a fast way to be condemned by guardians of journalistic and communicational purism. How dare companies suggest occupying safe spaces traditionally reserved for the media? However, the combination of various factors, such as the the media...