La genética de los seres humanos

Alemany, Escalona & de Fuentes trusts in PROA for the development and execution of its communication strategy. Founded by José Ignacio Alemany Bellido in 1993, it expanded its activity to Labor Law in 2001. Five years later, José Antonio Escalona de Molina joined the Commercial Law area and the Procedural...

Beatriz López, vice president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. «The transparency and honesty of brands reach customers very quickly,» she says. 

En las predicciones que realizamos sobre las tendencias que van a marcar el año entrante, así como los venideros, la experiencia nos demuestra lo cambiante que puede ser un entorno, donde lo que parece que va a ser el inminente bombazo, de repente aparece una nueva tecnología o suceso, que...

Lucía Casanueva, Proa Comunicación founder partner, interviews Tomás Epeldegui, Managing Director of Degussa in Spain, lead company in Europe in the physical gold investment trade that celebrates its fifth anniversary in Spain this year. In the video, they analyze how the communication campaign developed by Proa Comunicación has impacted positively...

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called «Google tax»). In line with the proposed EU Directive, the Council of...

After the drastic confinement of more than 100 days, this pandemic period ends, but we are not going to close the door on our way out. This is the time to be able to criticize the phase that is ending and express what we Spaniards think about what has happened...