Actualidad

  • Blog
  • 17 de abril de 2019
  • 1 min. de lectura

«Spain Leads in the Management, Measurement and Know-How of Reputation»

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence.

Additionally, he also explains the main conclusions of the Report ‘Approaching the Future: Trends in Reputation and Management of Intangibles 2019‘, prepared by Corporate Excellence – Center for Reputation Leadership together with Canvas Estrategias Sostenibles. It also reflects on how the reputational asset has improved in Spain and how the voice of the CEO should be given more value within an organization.

The fourth edition of this report has had the collaboration of Dircom for the dissemination of field work and the Chair of Metrics and Management of Intangibles for the analysis of results. The report includes the present and future of intangible management, especially the emerging trends in reputation, sustainability, ethics and transparency.

Victoria Ortega: The technological transformation in justice is absolutely necessary

Victoria Ortega, president of the General Council of Spanish Lawyers, talks with Valvanuz Serna Ruiz, PROA‘s managing partner, about the changes that the judiciary is facing as a result of the pandemic and how the technological transformation has been and is key for the sector . In this interview, Ortega...

  • Blog
  • 1 min. de lectura

¿En qué consiste la pericia caligráfica?

María José Vega Intriago, consultora de RRHH y perito judicial caligráfico, explica en qué consiste la pericia caligráfica, qué utilidades tiene y cuál es el proceso de trabajo. Además, detalla las implicaciones que tiene la pericia caligráfica frente a las nuevas tendencias y a la transformación digital. 

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  • Blog
  • 1 min. de lectura

¡El triaje les habría descartado!

Indudablemente una de las mayores causas de angustia en las personas mayores de 70 años confinadas en sus domicilios ha sido la noticia de que no se ingresaría en la UCI a los pacientes con coronavirus de más de 80 años. En muchos hospitales se ha aplicado tal cual. En...

  • Blog
  • 3 min. de lectura

Los medios digitales, la nueva «droga» de los niños

Manfred Spitzer, catedrático alemán, director del departamento de Psiquiatría en el Hospital Universitario de Ulm y del Centro de Transferencia de Neurociencias y Aprendizaje, sostiene que los medios digitales (ordenadores, tabletas y smartphones) «no aumentan la capacidad de aprendizaje académico, sino todo lo contrario». A su juicio, pueden incidir de...

  • Blog
  • 3 min. de lectura

Guillermo Pelayo —— «It is crucial to offer calm and experience to the patient»

Guillermo Pelayo, doctor at Centro Salamanca, exposes in a new video of PROA the different aesthetic medical solutions and the exclusive methodologies of proven effectiveness of Centro Salamanca. Likewise, he highlights the importance of having the latest technologies and a great knowledge of these to offer the highest quality to...

  • Blog
  • 1 min. de lectura

A Calm, then Acceleration or Pause before Stagnation?

As has become normal in recent months, interpreting macro data is quite challenging. To follow the abundant amounts of data every day and develop a macro thesis is like building a jigsaw puzzle that is continuously changing its shapes. If this is normally already difficult, in the last few months...

  • Blog
  • 2 min. de lectura

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.