PROA Communicationa communications and reputation management consultancy, announces the expansion of its team with the incorporation of Luis Barreda as account director. In this way, PROA Comunicación continues its commitment to senior professionals to offer its clients a differentiating consultancy service.
Luis Barreda has a degree in Information Sciences, with further training in Marketing, Branding, Social Media, CSR and Cybersecurity, and has more than two decades of experience in Communication and Marketing. The first, in the main media formats (Press, Radio and Television). In a second professional stage, he has managed corporate communication and marketing as senior manager and director in some of the main private Spanish Retail companies, including the IBEX 35 (El Corte Inglés, Grupo El Árbol and DIA), and in public companies, in the Technology and Cybersecurity sector at INCIBE (National Institute of Cybersecurity).
He also has extensive experience in Institutional Relations, Advertising and in the organisation and sponsorship of Corporate Events. In 2023 he received the Best Institutional Dircom Award from the industry publication PR Noticias..
For Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, "Luis' experience in areas such as technology, cybersecurity, retail and defence, as well as in the public and private sectors, reinforces our commitment to provide strategic communication consultancy based on sector knowledge, efficiency and excellence. With the incorporation of Luis Barreda we reinforce our commitment to a consultancy model focused on providing the best possible service to the client".
"I am very proud to be part of this great team at PROA and I am excited to accompany our clients in improving their communication processes, to act as a lever for their success, to shorten the distance with their audiences and to contribute to show society the best version of them," said Luis Barreda.
