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PROA Comunicación strengthens its team with the incorporation of Luis Barreda as account director

PROA Communicationa communications and reputation management consultancy, announces the expansion of its team with the incorporation of Luis Barreda as account director. In this way, PROA Comunicación continues its commitment to senior professionals to offer its clients a differentiating consultancy service.

Luis Barreda has a degree in Information Sciences, with further training in Marketing, Branding, Social Media, CSR and Cybersecurity, and has more than two decades of experience in Communication and Marketing. The first, in the main media formats (Press, Radio and Television). In a second professional stage, he has managed corporate communication and marketing as senior manager and director in some of the main private Spanish Retail companies, including the IBEX 35 (El Corte Inglés, Grupo El Árbol and DIA), and in public companies, in the Technology and Cybersecurity sector at INCIBE (National Institute of Cybersecurity).

He also has extensive experience in Institutional Relations, Advertising and in the organisation and sponsorship of Corporate Events. In 2023 he received the Best Institutional Dircom Award from the industry publication PR Noticias..

For Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, "Luis' experience in areas such as technology, cybersecurity, retail and defence, as well as in the public and private sectors, reinforces our commitment to provide strategic communication consultancy based on sector knowledge, efficiency and excellence. With the incorporation of Luis Barreda we reinforce our commitment to a consultancy model focused on providing the best possible service to the client".

"I am very proud to be part of this great team at PROA and I am excited to accompany our clients in improving their communication processes, to act as a lever for their success, to shorten the distance with their audiences and to contribute to show society the best version of them," said Luis Barreda.

PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Yago de la Cierva

In a scenario like the current one, where multiple crises threaten companies in all sectors, entrepreneurs and senior managers are in the eye of the storm. Their reputation and the viability of their business is at stake. For this reason, PROA Comunicación will be holding a conference next Tuesday, 24 October at...

Successful organisation of the 14th Scientific Conference of the Alicia Koplowitz Foundation

Proa Comunicación has once again successfully organised the 14th Scientific Conference of the Alicia Koplowitz Foundation held on 24 and 25 October at Mutua Madrileña. Attendance at the conferences, as well as the media coverage was once again excellent. During the last day, the...

José María Beneyto: "The relationship between governance and strategic communication is increasingly close".

José María Beneyto has been an official of the European Union, Member of the European Parliament, and worked in the European Parliament. He is also a Professor of Public International Law and International Relations and has extensive experience as a lawyer specialising in mergers and acquisitions, corporate law, European and competition law and arbitration. He also...

The Mediterranean diet and physical exercise: scientific basis

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, takes an in-depth look at the scientific foundations of the Mediterranean diet and physical exercise. "We are inundated with headlines about health and especially about what we should eat. An infinite variety of diets appear in the form of books and...

-- Giant, the world's largest bicycle manufacturer, chooses PROA for communication in Spain

Giant, the world's largest bicycle manufacturer, has chosen PROA to develop its online and offline corporate communication strategy in Spain to boost the visibility and notoriety of its products through the reinforcement of existing communication channels. The new scenario brought about by...

-- Lucía Casanueva and Valvanuz Serna Ruiz, candidates for the Top 100 Women Leaders ranking

Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been selected as candidates in the 9th edition of the Top 100 Women Leaders in Spain ranking, an initiative of Mujeres&Cía that seeks the most influential women in the national scene, and whose ranking will be released between March and October.

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PROA Comunicación strengthens its team with the incorporation of Luis Barreda as account director

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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