News

Proa Comunicación, Madrid SnowZone and the RFEDI, organise the 2nd National Snow Sports Awards

Proa Comunicación, in collaboration with Madrid SnowZone and RFEDI-Spainsnow, organised the II National Snow Sports Awards ceremony, held last Friday 16th November in the only indoor ski slope in Spain. For the second year in a row, this gala was a tribute to the sector and its members: current and former runners, resorts, federations, clubs, institutions, brands, specialised press, etc.

Institutions such as the Consejo Superior de Deportes (CSD) and the Spanish Olympic Committee were represented at an event that took place in the indoor arena. The gala was attended by María José Rienda (President of the CSD), Ricardo Leiva (Sports Director of the Spanish Olympic Committee), and May Peus España (President of the RFEDI), who all agreed on the importance of the awards, which are destined to be consolidated year after year. May Peus also wanted to recall the need to recognise the work of the people and entities in the sector: "Snow sports need to reward the figures who, every day, in every training session, in every descent, in every gesture, put this sport in value. These awards do not only recognise sporting categories, but also actions or projects that promote the sector".

After a very special prize-giving ceremony, in which the Regino Hernández's Olympic feat and María José Rienda's presidency of the CSD were recognised, among other distinctions.an emotional spectacle took place on the track. The performance was a tribute to the three Olympic medals in the history of Spain, those won by Paquito Fernández Ochoa, Blanca Fernández Ochoa and the award-winning Regino in Sapporo (1972), Albertville (1992) and Pyeongchang (2018), respectively. The historic descents of the three athletes were emulated taking into account aspects such as material and costumes, using for example Regino's now iconic silver helmet. The three Olympic venues where these milestones took place were of particular importance in the show.

The jury that evaluated the candidatures and decided the winners was made up of various representatives of the sector: Ms. María José Rienda, President of the Consejo Superior de Deportes; Mr. Alejandro Blanco, President of the Spanish Olympic Committee; Mr. May Peus, President of RFEDI; Ms. María José López, President of ATUDEM; Mr. Javier Villar, Director of Madrid SnowZone; Mr. Pablo Egea, journalist of MARCA; Mr. Jordi Font, Olympic Diploma snowboarder; and Ms. Carolina Ruiz, Olympic skier.

The nine categories of the first edition of the awards have been maintained this second year, with the only exception of the name of the Best Snow Coach Award, which has been renamed the Israel Planas Award in memory of the deceased coach of athletes such as Regino Hernández and Lucas Eguibar.

Complete list of award winners II National Snow Sports Awards

Paquito Fernández Ochoa Awardfor the best male athlete of the 2017/18 season: Regino Hernándezfor his Olympic Bronze medal at PyeongChang 2018 in SBX.

María José Rienda Awardfor the best female athlete of the 2017/18 season: Olga MartínezMushing sportswoman, World Champion in Canicross Ladies Nordic Dogs in Falzé di Piave (Italy) and 2nd World Championship of Mushing on land (IFSS) in DCMV (canicross masters - scooter 1 dog).

Carolina Ruiz Awardfor the best up-and-coming athlete of the year 2017/18: Thibault MagninFS athlete, Bronze Medalist in Big Air (FS) at the Junior WC 2018, held in Cardona NZ.

Blanca Fernández Ochoa - Woman and Snow Awardto the person or entity that has most distinguished itself in promoting the role of women in snow in 2017/18: Maria José RiendaFirst woman to be President of the CSD and Secretary of State for Sport.

ATUDEM Awardfor the mountain resort with the greatest sporting involvement in the 2017/18 season: La Molinafor the organisation of the 2018 SBX WC.

Israel Planas AwardThe Best Snow Coach, to the best and most professional coach of the year 2017/18: The SBX Technical Team, for the achievement of the Bronze medal in SBX JJOO PyeongChang 2018.

Snow Communication Awardfor its support to snow sports communication 2017/18: Jose Manuel TalladaHe is a sports journalist and unconditional follower of snow sports, for his broadcasting of the SBX event at the Olympic Games and that famous "Olé tu Regino" (Olé your Regino).

Snow Industry Awardfor the Company with the most promotion in the Spanish snow, AUDI leading automotive company, unconditional support for snow in all its versions.

SPAINSNOW Awardto the most promising club or FFAA in the 2017/18 season Andalusian Winter Sports Federationfor their perseverance in their work and for having achieved the first Olympic medal for their Autonomous Federation.

II Gala in Honour of Snow Sport


The II National Snow Sports Awards represent the start of a weekend full of activities and events, the highlight of which was the opening of the Audi U16/U14 Spanish Cup, which inaugurated the competition season. As the main novelty of this edition, on Saturday 17th, a series of qualifying races for Sunday's event were also held. In addition, a snow conference organised by Nevasport was also held for 60 bloggers from the sector.

-- PROA manages the communication of the AEDHE Business Excellence Awards 2022

The Asociación de Empresarios del Henares (AEDHE), a solid and experienced intersectoral employers' association that contributes to promoting the development of companies in the Corredor del Henares, has entrusted PROA with the management of the communication of the 'AEDHE Awards for Business Excellence 2022', which have been presented by the...

PROA Comunicación incorporates Juan Cardona to its Advisory Board to boost its growth.

PROA Comunicación announces the addition of Juan Cardona to its Advisory Board. With more than 25 years of experience in corporate communications, reputation and sustainability, Cardona will bring his extensive knowledge and experience to help the consultancy in its current stage of growth. "With the incorporation of Juan Cardona, PROA...

-- The Palacios Institute for Women's Health and Medicine chooses PROA to execute its communication strategy

The Palacios Institute, a private centre of reference specialising in women's health and medicine, has placed its trust in PROA for the management and development of its communication strategy. Founded 30 years ago, the Palacios Institute is directed by Dr. Santiago Palacios, who is also president of PROA's...

Elections in Aragon: PP wins, Vox triumphs

The elections in Aragon mark the second stage of the current electoral cycle, which will culminate in the battle for the Moncloa. The result reaffirms the trend that was already outlined in Extremadura and which is redrawing the map of power in Spain. The hegemony of the right is consolidated, with Vox...

The VINCI Autoroutes Foundation entrusts Proa with the communication of the 5th edition of the European Barometer of responsible driving.

The VINCI Autoroutes Foundation entrusts Proa Comunicación with the communication of the 5th edition of the European Barometer of Responsible Driving, the results of which will be presented in April. As it does every year, the foundation conducts a large survey of European drivers in 11 European Union countries in order to...

Audrey Pascual, national champion in adapted skiing, silver at the Europa Cup --

The national champion of adapted skiing Audrey Pascual won silver in the Europa-Cup held this past weekend 27th and 28th November in Resterhöhe (Austria). This is the first of the international events that she will be able to face thanks to the sponsorship offered by Almar Consulting, a consulting...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.