In order to show what a harvest day is like and how the grapes are transferred to the winery, Marqués del Atrio Winery has commissioned Proa Communication the script and production of a video, where you can see the activity that takes place around a day of harvesting, reflecting the tradition, perfection and quality that have always characterised the brand.
When Jesús RiveroThe first time he took over the reins of this project, the general manager of the Maqués del Atrio group, it was very clear to him that the objective was to produce a wine of excellent quality, with all the personality that comes from one of the best areas of Rioja and with the family's experience of more than 100 years in the world of wine. Always seeking to constantly improve the quality of the wine, during this time important improvements have been made to the vineyards and the winery. In recent years, special interest has been devoted to studying the different plots of these vineyards, to the separate production and ageing of each sub-plot and to the study of the soils, determining where the highest quality grapes are found and discarding those that do not reach the quality required for the great wines of international renown.