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La Cama Sol, publisher of fine books

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, details in a new video of PROA Comunicación what the project consists of. As they define themselves, "La Cama Sol is a memory of the future: a publishing house of beautiful books, founded in 2017, with a dozen books published. They were inspired by a dream, twenty years ago, in the streets of Paris, to make quality and unique books. They enjoy working with poets, painters and sculptors, to develop special and exclusive collaborations. Sometimes their books also include magnified reality, something pioneering, blending the modern with the beauty".

 

Acting to combat climate change is more cost-effective than inaction

The Boston Consulting Group's new Center for Climate Action, in a recently published report, finds that the cost of inaction on climate change far exceeds the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction of...

María Domínguez -- Kate Winslet: empathy and confidence for the perfect interview

A video of Kate Winslet in an interview with a child journalist flooded social media, serving as a reminder about the importance of empathy, and about not forgetting the first times we too have faced a challenge, especially in the professional sphere. But since...

José Antonio R. Piedrabuena -- Interview with Marisa López Redondo, doctor in Biochemistry at IBV-CSIC

Dr. Piedrabuena interviews Marisa López Redondo, PhD in Biochemistry and head of the electron microscopy area at the IBV-CSIC Protein Synthesis Regulation Unit, about future research on proteins related to COVID-19. This VIDEO can be reproduced as long as it is available....

How to Manage a Sponsorship to Enhance Reputation

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. "A sponsorship is a very powerful program if it is well used, because through traditional advertising it...

Pablo de Villota -- Monster vs. RedBull vs. Coca-Cola

How to take a rival's toast by going one step further in sponsorship. For decades Coca-Cola established itself as the great brand that it is, among other things, because of its omnipresence and creativity in sports sponsorship. However, in the mid-1980s, Coca-Cola's...

PROA Communication 10 Years | Is Aging the new Sickness?

Doctor Ángel Durántez, Sports Medicine and Age Management expert shares what this type of medical specialty consists of, as well as clearing up if aging could be considered an illness. "We have to take care of ourselves our whole lives," he says. Dr. Ángel Durántez is the pioneer doctor in...

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