News

  • Blog
  • 31 January 2020
  • 1 min. reading time

Communication of Latin American companies in Spain

For investors and companies that come to Latin America to establish their businesses, as well as for those that come to Spain to start up new businesses, it is essential to receive professional advice, to analyze deeply the social and economic contexts, and to leave the areas where investment is concentrated -in general, the big cities- and explore new areas. It is also important to take great care of their public image and reputation, through a good advice on public communications and the identification of appropriate partnerships, and options for an optimal implementation. PROA and ABDC have the experience and capacity to facilitate these - not always simple - transitions.

It all makes sense with the fourth brain

"People need a purpose that has meaning: that is our reason for living." Warren G. Bennis No one has ever regretted stopping to think before making an expenditure, no matter how large or small. Knowing that you have done something (or not done something) after...

  • Blog
  • 3 min. reading time

Repetition (II): Side B

Another article about electoral debates on television? Another article about the six debates broadcast, two from RTVE, two from La Sexta, one from TVE-3 and one, the first to be held, from Barcelona Tribuna-La Vanguardia? I prefer to read them, some may say, rather than seeing them (as a diet...

  • Blog
  • 6 min. reading time

Ángela Jordana--When caring for and about people becomes a strategic priority

Some particular and general situations give us clear signals that it is time to ask yourself how you live in your organisation, and how you care for the environment and the well-being of people. It is time to stop, review and reorient priorities when: we have a problem of attraction, inspiration...

  • Blog
  • 2 min. reading time

--Roberto Ruiz Ballesteros joins PROA to head up the Litigation Communications Department.

PROA has incorporated the investigative and court journalist Roberto Ruiz Ballesteros to its team. The professional will be responsible for the Litigation Communication Department of the consultancy firm. With more than 20 years of experience in different media, Ruiz Ballesteros faces the task of setting up a new team of...

  • Blog, News
  • 2 min. reading time

Eduardo Rodríguez Rovira -- Corruption and transparency 2020

Transparency International has just published the Corruption Perceptions Index 2020. In this indicator, Spain ranks 32nd out of the 180 countries analysed. Spain has fallen two positions since 2019. Frankly, we have no reason to be proud. At the top in corruption cleanliness, without any...

  • Blog
  • 2 min. reading time

Ángel Expósito presents key ideas of the PROA Defence Communication Observatory on COPE

The journalist Ángel Expósito, in charge of the news programme La Linterna on the COPE channel, gave a preview in last night's broadcast from Kiev (Ukraine) of some of the key ideas of the PROA Communication Defence Observatory, which is taking place this Thursday at our headquarters in Madrid. Expósito interviewed one of...

  • Analysis, Blog
  • 2 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.