News

  • Blog
  • 31 January 2020
  • 1 min. reading time

Communication of Latin American companies in Spain

For investors and companies that come to Latin America to establish their businesses, as well as for those that come to Spain to start up new businesses, it is essential to receive professional advice, to analyze deeply the social and economic contexts, and to leave the areas where investment is concentrated -in general, the big cities- and explore new areas. It is also important to take great care of their public image and reputation, through a good advice on public communications and the identification of appropriate partnerships, and options for an optimal implementation. PROA and ABDC have the experience and capacity to facilitate these - not always simple - transitions.

Javier Eizaguirre -- Sailing the seas of trust

"Good sailors are forged in rough waters not in dry harbour..." "87% of employees are disengaged" (Workforce of 2020 by Oxford Economics) Other sources put this figure even higher... In Europe and Spain it is close to 90% and 93% respectively" (State of the Global Workplace by...

  • Blog
  • 4 min. reading time

José Antonio Rodríguez Piedrabuena -- Why does the brain refuse to change?

Our brains are not looking for the truth, but for everything to be coherent is what is true for them. And they become entrenched there. Once we are militating for something coherent, all the potential of our mind starts to mobilise and it will defend that coherence as the truth. It will no longer be necessary to continue expending energy,...

  • News, Blog
  • 4 min. reading time

Ángela Jordana--When caring for and about people becomes a strategic priority

Some particular and general situations give us clear signals that it is time to ask yourself how you live in your organisation, and how you care for the environment and the well-being of people. It is time to stop, review and reorient priorities when: we have a problem of attraction, inspiration...

  • Blog
  • 2 min. reading time

José Antonio Rodríguez Piedrabuena -- Artificial intelligence and human intelligence

We seem to forget what human intelligence is and what it has created, we don't live it with full awareness. We are compared to emotional intelligence and we are still losing out to it. What has human intelligence created? The sciences, sports, culture, law, engineering, science and technology?

  • Analysis, Blog
  • 3 min. reading time

Alicia Campos Serrano -- Africa since 1940. The past of the present

Frederick Cooper, History of Africa since 1940. El pasado del presente, Rialp, Madrid, 2021 (Trans. José María Sánchez Galera) "When a historian of Frederick Cooper's talent reflects on contemporary realities, as in this book on Africa, we can find a contribution that goes beyond historiography, and...

  • Blog
  • 2 min. reading time

The Mediterranean Diet and Lifestyle Against Aging

Doctor Ángel Durántez. expert in Sports Medicine and Age Management, explains how the Mediterranean Diet influences the life expectancy in Spain and its relationship with healthy ageing: "there are studies that relate the Mediterranean Diet with longevity". Dr. Ángel Durántez, is a medical pioneer in Spain for Proactive Preventitive Medicine...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.