News

  • Blog
  • 31 January 2020
  • 1 min. reading time

Communication of Latin American companies in Spain

For investors and companies that come to Latin America to establish their businesses, as well as for those that come to Spain to start up new businesses, it is essential to receive professional advice, to analyze deeply the social and economic contexts, and to leave the areas where investment is concentrated -in general, the big cities- and explore new areas. It is also important to take great care of their public image and reputation, through a good advice on public communications and the identification of appropriate partnerships, and options for an optimal implementation. PROA and ABDC have the experience and capacity to facilitate these - not always simple - transitions.

Video summary of the Proa Communication Observatory by Olga Cuenca

"The secret of success is hard work, continuous training and being with others, not shutting yourself away, negotiating, sharing points of view", summarised Olga Cuenca, doctor, founder and former executive president of Llorente y Cuenca, artist (Ty Trias is her heteronym) and consultant in several companies, at the Proa Observatory held on...

  • Blog
  • 1 min. reading time

Pablo de Villota -- The importance of 'GOD' sometimes being told 'NO'.

The shock of Diego Armando Maradona's death has brought back memories of a day I shared with the Argentinean star, which left a deep impression on me for several reasons. I seem to remember it was in 2014, when, as head of Formula 1 sponsorship at the...

  • Blog
  • 3 min. reading time

Informed and calm employees, the weapon to combat the coronavirus

The coronavirus, a disease that only a few days ago we saw as something distant and affecting others, has hit home and is here, it seems, to stay. For any company, regardless of size and activity, trying to plan around the new virus is a challenge...

  • Blog
  • 3 min. reading time

Sports Trends for 2020

When we predict the trends that will mark the coming year, as well as those to come, the experience shows us how changing an environment can be, where what seems to be the coming bombing, suddenly appears a new technology or event, which immediately breaks down bets whose success was...

  • Blog
  • 4 min. reading time

Dr. Rafaela Santos: "Resilience is the capacity of human beings to face adversity and become stronger".

At the beginning of February, Proa Comunicación attended the presentation of the book 'Mis Raíces. Family, engine of resilience', a work by Dr. Rafaela Santos, a psychiatrist with a doctorate in Nerudoscience. "Resilience is the capacity of human beings to face adversity and become stronger," she said in reference to the...

  • Blog
  • 1 min. reading time

Why do we take drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the drugs and addictions that lead human beings away from their genetic programming in the second video of five made for PROA Comunicación "Our genetic programming seeks simple, natural pleasures, nothing to do with what we are...

  • Blog
  • 1 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.