Actualidad

  • Blog
  • 31 de enero de 2020
  • 1 min. de lectura

Communication of Latin American companies in Spain

For investors and companies that come to Latin America to establish their businesses, as well as for those that come to Spain to start up new businesses, it is essential to receive professional advice, to analyze depthly the social and economic contexts, and to leave the areas where investment is concentrated -in general, the big cities- and explore new areas. It is also important to take great care of their public image and reputation, through a good advice on public communications and the identification of appropriate partnerships, and options for an optimal implementation. PROA and ABDC have the experience and capacity to facilitate these – not always simple – transitions.

¿En qué consiste la pericia caligráfica?

María José Vega Intriago, consultora de RRHH y perito judicial caligráfico, explica en qué consiste la pericia caligráfica, qué utilidades tiene y cuál es el proceso de trabajo. Además, detalla las implicaciones que tiene la pericia caligráfica frente a las nuevas tendencias y a la transformación digital. 

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  • Blog
  • 1 min. de lectura

José Antonio R. Piedrabuena —— Interview with Raquel Rodríguez, CEO of INSYTE

Dr. José Antonio Rodríguez Piedrabuena interviews Raquel Rodríguez, CEO of INSYTE, about her role as CEO in a technology company and the challenges posed by the new normal. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source

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  • Blog
  • 1 min. de lectura

UnfakingNews: Combating Disinformation

  Why is it that nowadays it’s more difficult than ever to identify truth from fiction, if our knowledge about who we are is much greater than it’s ever been? Does being more informed today mean being better informed? The problem of disinformation has now been labeled as something that...

  • Blog
  • 1 min. de lectura

José Suárez de Lezo —— Cleopatra’s pretext

"Mark Antony is a womanizer, a drunkard and a mere puppet of Cleopatra." The campaign of discredit launched by Octavian to end Mark Antony's political......
  • Blog
  • 3 min. de lectura

From Success to Fallout in Just a Few Hours

A few months ago I personally experienced an episode that perfectly exemplified the importance of fully understanding the power of the media, especially during legal proceedings. A person of public standing wanted to hire me specifically for the market launch of his product. It was a revolutionary service that had...

  • Blog
  • 1 min. de lectura

José Antonio R. Piedrabuena —— De dónde venimos y a dónde vamos

Mil millones de años después de que la tierra se formara y se enfriara lo suficiente aparecieron organismos, UCLA de una sola célula, del que derivamos todos. Y de ese evolucionaron a bacterias primitivas o arqueas, se alimentaban de componentes sulfurosos y de hidrógeno. Eran extremófilos porque había muy poco...

  • Blog
  • 4 min. de lectura

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.