News

La Cama Sol, a publisher of beautiful books

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, explains in a new video by PROA Comunicación what the project consists of. As they define themselves, "La Cama Sol is a memory of the future: a publisher of beautiful books, founded in 2017, with a dozen books published. They were born out of a dream, twenty years ago, in the streets of Paris, to make quality and unique books. They enjoy working with poets, painters and sculptors to develop special and exclusive collaborations. Sometimes their books also include augmented reality, something pioneering, combining the modern with the beautiful".

 

José Antonio R. Piedrabuena -- Preventing cancer with physical activity

The patient information portal Cancer.net (of the American Society for Medical Oncology) reports that physical activity is associated with a lower risk of developing, among others, colon and breast tumours. To this end, it recommends reducing the time spent on electronic devices to participate in physical activity....

José Antonio R. Piedrabuena -- Diet for our brain

Youth ends very early, and the deterioration begins imperceptibly, varying in its onset depending on lifestyle, diet, genetics and the environment in which they live. Polluted air affects not only the cardiorespiratory system but also the brain, making learning and memory difficult. The same...

José Antonio R. Piedrabuena -- Interview with Raquel Rodríguez, CEO of INSYTE

Dr. José Antonio Rodríguez Piedrabuena interviews Raquel Rodríguez, CEO of INSYTE, about her role as CEO in a technology company and the challenges posed by the new normal. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source

...

Spain, among the 10 Most Attractive Countries for Digital Talent

Spain is one of the ten most attractive countries to attract and retain digital talent, one of the most demanded professional groups in the world and, according to a new study by Boston Consulting Group and The Network, an international alliance of employment websites in the world in which Infoempleo...

Juan Ramón Corpas-- Synthetic diamond; good, beautiful, cheap - the end of a billion-dollar industry?

In the late 1930s, the world's largest diamond producer, De Beers, launched an advertising campaign in the US linking diamonds to love and marriage. The company created new social norms, according to which a fiancé had to spend two months' salary on a diamond...

Running across Picos de Europa

Oscar Sebrango, Picos Xtreme CEO, explains what the Picos Snow Run is about. It takes place in a unique location in the Picos de Europa. It is the only race of this type in the north of Spain, giving it an exclusive and innovative approach.

...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.