Lucía Casanueva and Valvanuz Serna RuizPROA's managing partners, have been selected as candidates in the 9th edition of the ranking. Top 100 Women Leaders in SpainMujeres&Cía's initiative that seeks out the most influential women on the national scene, and whose ranking will be announced between March and May 2021.
Casanueva and Serna Ruiz have been included in the Startups and SMEs category, one of the ten that make up the ranking. This includes women from all sectors who have demonstrated their leadership and influence in their different fields of activity.
Her recognition among the most influential women in Spain in this shortlist also shows PROA's commitment to having the most outstanding talent in the industry among its ranks and to offering the best service to its clients through a deep commitment to excellence in order to adequately meet their needs.
Lucía Casanueva is an expert in corporate, financial and crisis communications. She has worked in leading multinationals in the sector such as LLYC, Kreab and Edelman and in different countries for twenty years. Her professional career includes the crisis communication management of the train accident in Santiago de Compostela in 2013, advising on OHL's entry into Inmobiliaria Colonial, the communication strategy of the Room Mate hotel chain until it became a leading company in the sector, and the development of the company's communication strategy. love brand and corporate and operational advice to clients from various sectors such as Lacoste, Artá Capital, Mercapital or Boston Consulting Group. This remarkable experience led him to found PROA in 2009.
Valvanuz Serna Ruiz specialises in corporate communications, mainly in the FMCG and professional services sectors. After more than twenty years of experience in companies such as LLYC, Porter Novelli, Ketchum and MC Dilo, Valvanuz has extensive experience in the creation, development and execution of comprehensive communication plans for national and international clients from different sectors such as Diageo, Talgo, Citigroup, Philip Morris, Colgate, Telefónica, La Sirena and KPMG, among others. In 2015, she joined Lucía to lead PROA and position it as the benchmark consultancy for effective communication.
"For us it is an honour to be able to participate in the Top 100 Women Leaders in Spain 2020, because we believe it is important to position the work of communication consultancies in the generation of opportunities for companies and their brands in the current context of crisis", emphasise Casanueva and Serna Ruiz.