SHOW2BEthe new international trade fair operator, has commissioned PROA Communication the design and execution of your communication strategy. The consultancy firm, a benchmark in the launch and presentation of new companies, will work to enhance the public image and recognition of SHOW2BE as an innovative firm in the trade fair and congress market.
With a proven model based on 3.0 trade fair marketing solutions and new exponential technologies, SHOW2BE is a pioneer in making available to sectoral associations, professional clusters and public administrations its full range of tools and 360º services to co-create professional trade fair ecosystems.
This new player offers its services to other exhibition operators and public venue owners. to collaborate in the development of trade fair/congress events and enhance their visibility, value and economic strength. This is achieved through a comprehensive 'all-in-one' service, which combines the flexibility and agility of a private trade fair operator with all the relational services, a production of unique and singular impact and staging, high technology, content of the highest value for the entire trade fair community, marketing and communication, innovation and commercial creativity.
"SHOW2BE aims to drive the evolution of a new generation of B2P trade shows, with resources and working strategies focused on creating direct and meaningful connections between companies and people, prioritising personalised experiences and human interaction in the business world," says Raúl Calleja, Events General Manager of the company.
SHOW2BE is the result of a partnership between the strategic event and trade fair marketing consultancy CIBEXPY and the experiential marketing and events agency 4forEVERYTHING. The first is led by Raúl CallejaThe second has more than 20 years' experience in the organisation of professional trade fairs in Spain, Europe and the rest of the world linked to various sectors, while the second has more than a decade's experience in the creation of trade fair and corporate experiences with a comprehensive service, from strategy, creativity and design to production and implementation.
For Lucía Casanueva y Valvanuz Serna Ruizthe managing partners of PROA CommunicationIt is a privilege to contribute from the outset to the positioning of an operator with disruptive technology in a market as dynamic as the trade fair and congress market".