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PROA Comunicación increases revenues by 36% in 2025 and consolidates the foundations for a new phase of growth and diversification.

The consultancy forecasts annual revenue growth of 25%-30% until 2028, which will double its turnover in three years.

Thanks to a loyal portfolio of clients, the work carried out during 2025 and the greater influence PROA Comunicación has in the public debate, the company has climbed seven places in the Ranking of the 100 Best Communication Consultancies in Spain drawn up by The Advertiser ranking 24th.

PROA Comunicación, a consultancy firm specialising in strategic communications and public affairs, has increased its revenues in 2025 by 36.17 % compared to 2024, thus confirming the company's solid growth. Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA Comunicación, explained that “this result consolidates the necessary foundations to start a new stage in the firm, focusing our objectives on further growth and diversification of our services, without losing the essence that characterises PROA: human capital, excellence and service". ad hoc to customers. 

With the aim of being the best and not the biggest in the market, PROA Comunicación has focused its value proposition on generating a real impact in each project it develops and being a strategic contribution for its clients. “It is essential to understand all aspects of our clients' business and not leave anything to chance, as well as to measure and make tangible the contribution of communication to the core business. The above, with a balanced mix of senior and junior talent, and a stable team over time”, emphasised Lucía Casanueva and Valvanuz Serna Ruiz.

The consultancy's business plan for the period 2026-2028 assumes revenue growth of around 25%-30% per annum, which will double turnover in this period.

Another focus will be the diversification and consolidation of services. In this line, it is worth highlighting the recent strategic alliance made exclusively with BeAI, an expert company in Artificial Intelligence solutions. This agreement will enable the development of the first responsible AI model in the field of communication consultancy and innovative reputation tools, such as PROA AI Guard, a service designed to improve the visibility, narrative and consistency with which generative engines represent companies and business leaders.

The dedicated work carried out over the last year for a diversified portfolio of clients in sectors such as real estate, energy, defence, finance, consultancy, associations, food and beverage, and industry, together with PROA Comunicación's increased influence in the public debate, has been demonstrated by the seven positions gained in the Ranking of the 100 Best Communication Consultancy Firms in Spain by The Advertiser, ranking 24th.

All of the above, together with the forecasts for the coming years, confirm that companies have recognised the model developed by PROA Comunicación and that they are looking for consultancies capable of offering a holistic vision and relationships based on trust and transparency.

PROA Comunicación signs a strategic alliance with BeAI to launch the first ethical and confidential AI model in reputation management.

The strategic communication and public affairs consultancy firm boosts its services with artificial intelligence thanks to a proprietary solution that guarantees the privacy and confidentiality of its clients' information. PROA Comunicación, a consultancy firm specialising in strategic communication, corporate reputation and public affairs, founded in 2009, has sealed an agreement with the...

Iván Espinosa de los Monteros and Carlos Souto urge civil society to "fight against conformism as a response to political neglect".

The political crisis and the current discontent of the citizenship has been the topic that has focused the debate in this meeting in which relevant figures from the business and economic world have participated. PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of...

Inspiring Girls incorporates Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, to its Advisory Board.

The Foundation works to increase girls' self-esteem, career ambition and job prospects through the expertise of women volunteers from all sectors This collaboration is intended to reinforce the Advisory Board's strategic vision for reputation. The Inspiring Girls Foundation,...

PROA Comunicación presents its new brand film and strengthens the Visual Identity Unit

PROA Comunicación has presented its new brand film, directed by the prestigious filmmaker Ben Kendall and his team. This corporate film delves into the origins of the consultancy, its mission, vision and values, while introducing its team and highlighting its commitment to excellence in communication. ....

Business leadership experts warn that "we are facing a crisis of core values".

Specialists advocate for compassionate leaders against those who encourage polarisation With the title 'Leadership for the 21st century', PROA Comunicación has held a new session of its Current Affairs Dialogues with the participation of José Antonio González, Global Director of Labour Relations at Hewlett Packard; José Antonio González,...

"Today everything communicates and, if you don't know how to tell, you don't know how to lead".

Interview with Carlos Salas, Training Consultant at PROA Comunicación In an increasingly complex media environment, where every word counts and every gesture can go viral, the figure of the spokesperson takes on a key role in the reputation of any organisation. At PROA Comunicación we are well aware of this, and we offer programmes...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.