Professionals and companies have valued the qualitative importance of strategic communication as a fundamental pillar in the generation of business in the current socio-economic context.
The consultancy PROA Communication has consolidated its position as one of the best communications consultancy firms in Spain, according to the ranking prepared by The Advertiser based on the assessment of the companies and clients of these services. The Spanish firm, created in 2009, thus reflects one of the best evolutions in this classification, climbing from 37th to 31st position in the Ranking of the 100 best Communication Consultancies in our country.
The report is based on the results of a study carried out by The Advertiser based on a macro-consultation with renowned communication directors and other professionals from the communication and external relations area of advertising companies.
For Lucía Casanueva, Managing Partner of PROA Comunicación, "this recognition reflects how companies value our capacity for growth based on our essence: a model focused on excellence, purpose and senior talent".
Valvanuz Serna Ruiz, Managing Partner of the firm, underlines: "The results of the ranking confirm that clients prefer consultancies with a holistic approach, which combine quality services with the ability to build long-lasting relationships. These are fundamental principles that guide PROA Comunicación's work".
This approach emphasises the firm's differentiation, highlighting its commitment to excellence and long-term relationships. This year's respondents value the qualitative importance of strategic or corporate communication as a fundamental pillar in generating business in the current socio-economic context. In the conclusions of this report, they highlight that companies, immersed in a highly competitive and constantly changing environment, need not only to convey their message effectively, but also to build a solid image, generate trust and connect in a genuine way with their key audiences, key factors that PROA Comunicación integrates in all its communication and public relations services that it develops with its clients.
Success stories: Aedyr and AEC
Issue 514 of El Publicista, which focuses on the Ranking of the best communication consultancies in Spain, also highlights two success stories that reflect PROA Comunicación's impact on its clients: the Spanish Association of Desalination and Reuse (AEDyR) and the Spanish Association of Consulting Firms (AEC).
In the case of AEDyR, PROA Comunicación has played a crucial role in positioning the Association as a benchmark in the field of desalination and water reuse in Spain, a key sector in the face of growing water scarcity. Through a comprehensive strategy based on media visibility, PROA has helped AEDyR to strengthen its presence in specialised forums and media, as well as to organise high impact events such as the Water Observatory. These actions not only consolidated its public image, but also facilitated an effective dialogue between companies, authorities and other stakeholders in the sector, promoting innovative and sustainable solutions in water management.
For its part, PROA Comunicación has accompanied the Spanish Association of Consulting Companies (AEC) in the conceptualisation and organisation of its first Technological Talent Forum. This forum brought together experts, government representatives and business leaders to discuss crucial issues such as training and attracting talent in the field of consultancy. In addition to raising the profile of the AEC, PROA structured a communication strategy that positioned the event as a key platform for innovation and professional development in Spain. The success of the forum has reinforced the AEC's ability to lead the public debate on strategic issues for the future of the sector.