The Spanish Association of Consulting Firms (AEC) held last Tuesday 26th November the first Consultancy DayThe event brought together CEOs and senior executives from this sector, as well as from different strategic industries, at the Palacio de Neptuno in Madrid. PROA Comunicación contributed to the success of this event by leading the communication and collaborating in the organisation with the entire ACS team and its governing bodies, as well as with the participating companies.
Valvanuz Serna Ruiz and Lucía Casanueva, managing partners of PROA Comunicación, spoke during the opening ceremony of the day, led by Juan María Nin, president of the Círculo de Empresarios. The conversation addressed current issues such as Donald Trump's possible new tariff policy, the need to apply ethical principles to artificial intelligence and Spain's potential to face future challenges. "In Europe, the only country that has a way out on its own is Spain", said Nin, referring to the great potential of its geographical location, infrastructures, culture, language and capacity to generate energy.
Under the slogan 'Strategy and innovation to lead the future', the Consultancy Day featured 18 top-level speakers and moderators who reflected on the common thread of technology, geopolitics and ESG criteria. At the opening, José María Beneyto, president of the ACS, pointed out that "companies and public administrations need more than ever strategic allies to help them navigate uncertainty. And this is where consultancy plays a central role: it fosters innovation and offers solutions that combine sustainability and competitiveness".
The first round table, entitled 'Business future: strategies and disruptive technologies from top management', was attended by José Manuel Inchausti, vice-president of Mapfre; Mercedes Oblanca, president of Accenture in Spain and Portugal; Andrés Arizkorreta, president of CAF; Manuel García del Valle, CEO of Inetum in Iberia and Latam; and was moderated by José María Beneyto.
Luis Abad, CEO of Capgemini Spain; Ricardo Domínguez García-Baquero, President of Navantia; Miguel Carsi, President of Toyota and Lexus Spain; Víctor López-Barrantes, Country Manager of NTT DATA Spain, spoke on the topic of 'Leading global industries: competitiveness, geopolitics and sustainability in times of change'. Isabel Tocino, Vice President of Santander Spain, acted as moderator.
Digital transformation and innovation: reinventing strategic sectors' was the theme of the last round table with Germán del Real, CEO of Ayesa; Simón Pedro Barceló, co-president of the Barceló Group; Francisco Serrano, president of Ibercaja; and the moderation of Jordi Casals, director general of the ACS.
Óscar López, Minister for Digital Transformation and Public Administration, was in charge of closing the day with a speech in which he recognised the strategic role of the consultancy sector for the Spanish economy.
Consulting Day was sponsored by Accenture, Ayesa, Capgemini, Inetum and NTT DATA.