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  • Blog
  • 20 July 2022
  • 1 min. reading time

Interview with Paloma Beamonte, independent advisor and expert in cultural transformation

PROA interviews Paloma Beamonteindependent director in AxialentThe conference, which was held in the Spanish city of Barcelona, focused on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars to successfully carry out the processes of cultural transformation.

Paloma Beamonte is also a member of the Board of Directors of the insurance company Mutua Pelayo and a member of the Advisory Board of the Club de Excelencia en Gestión (CEG). She has held various senior management positions at the technology company Xerox, including President of Southern Europe (Italy, Spain, Portugal and Greece) and President and CEO of Spain and Iberia. Her 31-year career at Xerox has always been linked to business development, leading multicultural teams in a business environment in continuous transformation, with people and culture as its pillars.

This video may be reproduced provided that PROA is credited as the original source.

José Antonio Rodríguez Piedrabuena -- The nervous system bears little resemblance to the idea of an organ composed of neural networks.

A Spanish company reports that it works for companies with the following principle: "A model, which works like neurons", "Imitates neurons to predict consumer behaviour". I leave it to the readers to draw conclusions about this offer after reading the following: The brain is very...

  • Blog
  • 3 min. reading time

Paper governments

I don't know about you, but I have the feeling of being trapped inside the series "La casa de papel", where the objective is to buy time to keep printing banknotes. Our paper governments dizzy us mercilessly to keep manufacturing votes. We should have known that the day the US elected president...

  • Blog
  • 3 min. reading time

Mirian Izquierdo -- "Women in boards make organisations more transparent".

In this interview, Mirian Izquierdo, President of the Woman Forward Foundation, analyses the reasons why the presence of women on the boards of directors has not yet reached the 30% recommended by the CNMV's Code of Good Governance for 2020, as well as the contributions that women can make to...

  • Blog
  • 1 min. reading time

The gap between technicians and business

Hector creates scripts to provision resources in the cloud for the pharmaceutical company he works for. Asked about the business, he replies: I'm not interested. Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of the columns...

  • Blog
  • 2 min. reading time

Cristina García Alonso -- Communicating safety in times of uncertainty

To talk about communication in the insurance industry is to talk about, among other things, studies, rankings, investments, industry events, results, appointments, CSR initiatives and products, lots of products. At least, these are the types of information that proliferate most in the specialised media on a daily basis. Although it is true that, since the appearance of...

  • Blog
  • 3 min. reading time

Did you change your preferred brand for environmental reasons?

Boston Consulting Group (BCG), Global Fashion Agenda (GFA), and Sustainable Apparel Coalition (SAC) have released a new edition of Pulse of the Fashion Industry, a report that annually assesses environmental and social factors of the fashion industry in terms of Pulse Score (a sustainability indicator that uses the...

  • Blog
  • 3 min. reading time

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