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  • Blog
  • 20 July 2022
  • 1 min. reading time

Interview with Paloma Beamonte, independent advisor and expert in cultural transformation

PROA interviews Paloma Beamonteindependent director in AxialentThe conference, which was held in the Spanish city of Barcelona, focused on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars to successfully carry out the processes of cultural transformation.

Paloma Beamonte is also a member of the Board of Directors of the insurance company Mutua Pelayo and a member of the Advisory Board of the Club de Excelencia en Gestión (CEG). She has held various senior management positions at the technology company Xerox, including President of Southern Europe (Italy, Spain, Portugal and Greece) and President and CEO of Spain and Iberia. Her 31-year career at Xerox has always been linked to business development, leading multicultural teams in a business environment in continuous transformation, with people and culture as its pillars.

This video may be reproduced provided that PROA is credited as the original source.

Red lines

The reconstruction phase will soon begin, in which we have to be on the ground to prevent damage to one of the social systems that, although perfectible, works best in our country: the pension system. There is no doubt that in...

  • Blog
  • 1 min. reading time

Victoria Ortega: The technological transformation in justice is absolutely necessary

Victoria Ortega, president of the General Council of Spanish Lawyers, talks with Valvanuz Serna Ruiz, PROA's managing partner, about the changes that the judiciary is facing as a result of the pandemic and how the technological transformation has been and is key for the sector. In this interview, Ortega...

  • Blog
  • 1 min. reading time

BCG Report -- Head, Heart and Hands: the qualities of a leader

Boston Consulting Group (BCG) conducted in autumn 2020 a study in 4 European countries (France, Spain, United Kingdom and Germany) among 4,000 professionals, with the aim of understanding which were the most valued characteristics in current leaders. The study revealed that consideration, empathy and listening are the most appreciated qualities...

  • Blog
  • 3 min. reading time

Acting to combat climate change is more cost-effective than inaction

The Boston Consulting Group's new Center for Climate Action, in a recently published report, finds that the cost of inaction on climate change far exceeds the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction of...

  • Blog
  • 3 min. reading time

Relate to excite the public, the most used strategy in 2018

Now that we're in mid-January, we can take a few minutes to look back and analyze 2018 from an advertising point of view. Last year had left us a great legacy in terms of advertising trends. If we understand advertising, as a tool by which companies and organizations get in...

  • Blog
  • 2 min. reading time

-- In praise of my father

On 15 January, my dear father, Javier Casanueva Piñeiro, died suddenly at the age of 88. A formal and dutiful man, he was always clear about his obligations and his devotions. Thus, he graduated in Law from the University of Santiago de Compostela...

  • Blog
  • 3 min. reading time

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