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  • Blog
  • 20 July 2022
  • 1 min. reading time

Interview with Paloma Beamonte, independent advisor and expert in cultural transformation

PROA interviews Paloma Beamonteindependent director in AxialentThe conference, which was held in the Spanish city of Barcelona, focused on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars to successfully carry out the processes of cultural transformation.

Paloma Beamonte is also a member of the Board of Directors of the insurance company Mutua Pelayo and a member of the Advisory Board of the Club de Excelencia en Gestión (CEG). She has held various senior management positions at the technology company Xerox, including President of Southern Europe (Italy, Spain, Portugal and Greece) and President and CEO of Spain and Iberia. Her 31-year career at Xerox has always been linked to business development, leading multicultural teams in a business environment in continuous transformation, with people and culture as its pillars.

This video may be reproduced provided that PROA is credited as the original source.

Red lines

The reconstruction phase will soon begin, in which we have to be on the ground to prevent damage to one of the social systems that, although perfectible, works best in our country: the pension system. There is no doubt that in...

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- Sleeping from a medical point of view

From infancy to old age, you should sleep between seven and eight hours, plus a nap. It is not true that older people should sleep less, but adolescents suffer from a readjustment of their circadian rhythm and become sleepy later. Sleeping less for days at a time attacks the...

  • Blog
  • 5 min. reading time

Spanish Media Still Lacking in Transparency

Spanish media groups are still not aware of the risks that affect their credibility and editorial independence today. This is the main conclusion of the report "Front Page: Report on Transparency and Good Governance on the Credibility and Independence of Media Groups", prepared by the Commitment and Transparency Foundation. Moreover,...

  • Blog
  • 2 min. reading time

Video from Observatorio Proa Comunicación: Public Emergencies

Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of...

  • Observatory
  • 1 min. reading time

Physical exercise and the brain

The brain, like muscles, malleable, plastic, can atrophy when it is not trained. Physical exercise is an antidepressant, anxiolytic and through the release of endorphins that it produces, it raises self-esteem, well-being, positive thoughts and is a poly-pill that prevents many illnesses. Physical exercise produces the...

  • Blog
  • 3 min. reading time

BCG report -- The growing demand for female digital talent

The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a great opportunity by not reaching women more effectively. Women make up 36% of university graduates in the...

  • Blog
  • 6 min. reading time

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