News

  • Blog
  • 20 July 2022
  • 1 min. reading time

Interview with Paloma Beamonte, independent advisor and expert in cultural transformation

PROA interviews Paloma Beamonteindependent director in AxialentThe conference, which was held in the Spanish city of Barcelona, focused on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars to successfully carry out the processes of cultural transformation.

Paloma Beamonte is also a member of the Board of Directors of the insurance company Mutua Pelayo and a member of the Advisory Board of the Club de Excelencia en Gestión (CEG). She has held various senior management positions at the technology company Xerox, including President of Southern Europe (Italy, Spain, Portugal and Greece) and President and CEO of Spain and Iberia. Her 31-year career at Xerox has always been linked to business development, leading multicultural teams in a business environment in continuous transformation, with people and culture as its pillars.

This video may be reproduced provided that PROA is credited as the original source.

Fernando Matesanz: "Communication is a fundamental part of the Madrid VAT Forum".

Fernando Matesanz, Managing Director of Spanish VAT Services Asociados, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his firm and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers...

  • Blog
  • 1 min. reading time

Lucía Casanueva meets with the Spanish Ambassador to the United Arab Emirates

Lucía Casanueva, managing partner of PROA Comunicación, held a meeting with the Spanish Ambassador to the United Arab Emirates, Mr. Iñigo de Palacio. The meeting took place within the framework of the Global Summit of Women 2023, which is taking place today in Dubai. It is a forum for...

  • Analysis, Blog
  • 1 min. reading time

Businesses facing fake news

Fake news has always existed, although social networks and their great capacity to viralise all kinds of content have turned it into a phenomenon of unstoppable dimensions. A phenomenon, moreover, that is no longer linked only to political circles, but also reaches companies and businesses....

  • Blog
  • 3 min. reading time

Home confinement

It's a big virus that when I talk or cough it falls to the ground at only four feet. It's a single-stranded ribonucleic acid virus, and it has the glycoprotein in the form of a spine that recognizes the cells of the lung alveoli and uses them to replicate. It...

  • Blog
  • 3 min. reading time

Tips for coping in times of uncertainty

We are living in exceptional times, the country and the world are at a standstill. Non-primary companies are closing down, making redundancies. Entrepreneurs are terrified, markets are collapsing. We recently experienced another deep crisis and we still haven't recovered from it, that crisis has already left us...

  • Blog
  • 4 min. reading time

Daniel Ferrer -- "There are many ways to apply Artificial Intelligence to communication".

Daniel Ferrer, founder and non-executive chairman of New Horizon Technologies, talks to Antonio G. Villanueva, senior consultant at PROA, about his company's new Artificial Intelligence projects and how this technology can help communication. This video can be played whenever this company is mentioned....

  • Blog
  • 1 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.