Actualidad

“The future of journalism is to be ethical, moral, rigorous and high quality”

Ex-director of El Mundo David Jiménez said that “the future of journalism is to be ethical, moral, rigorous and high quality” during an observatory held at Proa Comunicación on Wednesday, March 4.

After making a quick review of his professional career, from his entrance in El Mundo as a scholarship holder to his controversial arrival to management after working as a correspondent for almost two decades in Southeast Asia, he defended that “journalism is always going to be necessary, because people need to know the things that affect them”.

A statement that the former editor of El Mundo “during 366 covers” considered more important today than ever because of the return of authoritarianism and the increase in the degree of manipulation. “The lie is winning and we need journalism to make the truth win again,” he added. But in order for the media, the support of journalism, to survive they need to “reinforce their brand, bet on quality and independence and then create a subscription system,” given that for years “they cannot survive on advertising. As a way of financing them, he also expressed his doubts about payment walls, which he considered to end up limiting access to information “to the elites”.

Regarding the contribution of communication agencies to this ethical, rigorous and quality journalism, he considered their role as advisors to their clients very important “to prevent them from falling into immorality”.

Most of David Jiménez’s presentation focused on his time as a director, a position he reached, surprisingly even for himself, after finishing his time as a correspondent in Asia and after obtaining a Nieman scholarship at Harvard University, where he trained for a year in journalistic projects of digital transformation. A period recounted in detail in his controversial book ‘The Director’, in which he unravels the intricate relations between the media and the upper echelons of political and economic power, “a corrupt system in which the wall that should exist between the two has been torn down”, in his words.

The experience, which lasted only a third of the time “because of pressure from inside and outside the company”, began badly from day one, when the security guard did not want to let him into the newspaper’s headquarters because he did not know him. Despite the illusion with which he arrived, “believing the promise that I would be given means, time and money,” from the beginning there was a “train crash between the reporter and the world of the managers who were receiving generous bonuses and had ruined the company, which they supported with political and economic favours. It was also a time when the most painful part was “dealing with the newsroom,” where he was put in front of an ERE six months after landing, where he tried to keep his promise to be faithful to journalists and readers, and where he was aware that “you are digging your own grave when you oppose the decisions of your bosses. But “the courage to say that it is not a requirement of journalism, even knowing that you are going to lose,” he said.

Conoce a los ponentes del Observatorio PROA Comunicación: Guerra y paz en el mercado global

El escenario internacional continúa marcado por las tensiones bélicas y geoestratégicas, con sus múltiples impactos en la economía, el funcionamiento institucional, la diplomacia corporativa y la seguridad jurídica. La industria militar, así como los sectores de la tecnología y la seguridad están cobrando un nuevo papel en las prioridades de...

Informe BCG —— La creciente demanda de talento digital femenino

La demanda de talento digital es muy alta actualmente, y está creciendo de forma acelerada, tanto es así que las compañías están emprendiendo una carrera desesperada por reclutar el mejor talento. Sin embargo, están perdiendo una gran oportunidad al no llegar a las mujeres de manera más efectiva. Las mujeres...

La leche, un alimento fundamental para combatir enfermedades

«Es un perfecto alimento que contiene la proporción perfecta de carbohidratos y proteínas, útil para estimular la recuperación de los músculos«, le explicó a la BBC la experta en nutrición Renee McGregor. Los nutrientes y los componentes de la leche pueden reducir hasta un 18-20 por ciento los factores de...

El coronavirus, un factor de volatilidad para un mercado con muchas oportunidades y algunos riesgos para el inversor

Los expertos de Trea Asset Management, gestora independiente especializada en mandatos de gestión para entidades financieras, explicaron recientemente en una conferencia en Madrid su visión de la economía, y el posicionamiento recomendado para los inversores, enfocado especialmente en la renta variable española y europea. Coronavirus: freno a la producción La...

Coronavirus and security in the European Union

Since a few months ago the coronavirus is a priority due to how it is affected the countries of the European Union (EU) beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the pandemic outbreak...

The Spanish Armed Forces’ key contribution to the all-out war against COVID-19

The Spanish Armed Forces are directly involved from the very beginning in total biological warfare against the COVID-19 coronavirus pandemic. The military contribution to defeat the lethal viral infection is made for a very simple reason. When health and social services, the food supply chain, critical land, air or sea...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.