Actualidad

The Gap Between the Tech Experts and the Business

Héctor creates scripts to equip resources in the cloud for the pharmaceutical company where he works. When asked about the business, he answers: It doesn’t interest me.

Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of the columns in the tables he likes are: column1, column2 … The content of the columns? He’s not interested. His part is the pure abstraction. Content is a business thing, algorithms are his.

Jonás gives a pleasant talk about AI. At the beginning of it he starts with Unity, a video game engine. On the screen you can see two dolls lying on the floor. Jonás applies an algorithm so that they learn to walk. The dolls stiffen as they move shoulder height away from the ground. While continuing his talk, the dolls perform jerky and random movements. Little by little they crawl. At the end of the talk he returns to Unity. In the half an hour that the speech had lasted, the humanoid agents have risen and done something similar to walking. The algorithm worked.

Fernando, organizer of one of the AI events, is the technology director of a well-known savings bank. The relationship between talent and business? It’s difficult, he answers. In a competition the contestants found an almost perfect correlation between two variables unknown to them. One variable was the date of abandoning an insurance policy. The other was the death of the insured. We already knew that correlation, he says with a sneer.

One tends to say that there is no talent. They lack new skills in Big Data and AI. But the truth is that there are thousands of young people who enjoy using, refining and creating algorithms for problems they invented themselves, purely for fun. It’s the geeks. Smart, restless and creative.

On the other side there are companies that, day by day, prevent themselves from tackling new projects. Innovative projects, those which we hear so much about. They don’t even know what can be done, it sounds like they should do something, but they don’t know where to start.

Traditionally, the IT specialists of a company knew everything about the business. Programmers knew about policies, stores or checking accounts. Today it is difficult to find someone who knows as much about Deep Learning as payroll.

The gap between business and geeks is enormous. The former does not know what algorithmic resources exist. The latter does not know what practical matter to apply their wisdom. The result is a gigantic waste of talent.

Antonio Orbe

Linkedin https://www.linkedin.com/in/antonioorbe/

Twitter https://twitter.com/AOM59

Verónica Alcanda —— El extraño comportamiento de la oferta del amor

Last spring we were forced to spend the entire year in confinement due to the COVID-19 pandemic. For many of us, this confinement has been spent in solitude, which has revealed the privacy to develop our most vital and human needs, especially that of love, either by default or in...

A Checkmate to King Steven Spielberg

That every communication campaign has to be sustained over time proves something. The peculiarities of each sector or company determine a specific strategy and, however, the common denominator of communication is time and dedication, in addition to of course, professionalism. In a world focused on results, communication and reputation advocate...

José Antonio Rodríguez Piedrabuena —— El sistema nervioso se parece muy poco a la idea de un órgano compuesto de redes neuronales

Una empresa española comunica que trabaja para empresas con el siguiente principio: “Un modelo, que funciona como las neuronas”, “Imita a las neuronas para predecir el comportamiento del consumidor”. Dejo a los lectores sacar conclusiones sobre dicha oferta después de leer lo que sigue a continuación: El cerebro es muy...

La Fórmula 1 y sus carencias en materia de comunicación

En estos momentos tan convulsos que nos está tocando vivir de cierre de estadios, circuitos, pabellones, los aplazamientos o directamente cancelaciones de grandes eventos deportivos como carreras del mundial de MotoGP y F1, o el aplazamiento o posible cancelación de Ligas deportivas, Eurocopa o incluso Juegos Olímpicos, toca hacer una...

«The most diverse organizations have a competitive advantage in their markets»

«The most diverse organizations have a competitive advantage in their markets,» said Mirian Izquierdo, president of the Woman Forward Foundation during the presentation today of the ‘Report to promote the creation of value and equality in companies: proposals to move forward’, which has had the support of PROA and Deusto...

What do Corporate Banking Customers Want?

What are the current needs of corporate banking customers? To this day, they still demand managers who they can fully trust, along with products and services for their financing and transactional needs. Now, however, they desire even more. They want the relationship with their bank to be simpler and more...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.