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ABC reports on the Proa Communication Observatory

The national daily newspaper ABC, has published in today's edition a review on the Proa Communication Observatoryheld yesterday, with the speaker being Antonio Belmonte, Director of External Communications at Deloitte, who focused his speech on the importance of intangibles for business.

 

-- Interview with Lucía Casanueva, managing partner of PROA, in Influyentes Cantabria

Committed to excellence, tenacious and with a wide working capacity, Lucía Casanueva, managing partner of PROA, explains in an interview for Influyentes Cantabria the importance of communication in the post-COVID era. According to the managing partner of PROA, internal communication is now the most important thing. Employees...

Innovative trends in communication

Juan de los Ángeles, director and founder of C4E, shared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles stressed the importance of innovation and creativity in the strategies of companies, which are becoming more and more important....

Ricardo Cuevas and Alberto Mendoza -- Creating the 'equity story': the essential tool for attracting investors

Few moves are as momentous a change for a company as going public. It is a goal that involves risks: a stumble in the plan or a false start can be a drag on its future development. But becoming a listed company also means securing financing, resolving the issue of the...

From manuscript to Twitter: the fantastic story of @Pontifex".

Proa Comunicación has participated in a talk-colloquium with Gustavo Entrala, founder and CEO of the agency 101, an online marketing company. Gustavo was the one who convinced the Holy See to open a Twitter account for the Pope. He also designed the News.va portal, which unifies all the information about the...

Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

In this video, Lourdes Garzón analyses the current situation of journalism and the media in an environment of change and important challenges for information professionals. In addition to the role of technologies and digital platforms, Garzón addresses the phenomenon of fake news and the...

The "Google tax", a short-term solution

On 21 March 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (known as the "digital...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.