ABC reports on the Proa Communication Observatory

A simple and familiar framework of business strategy is to determine where to play (what sector or market to serve) and how to win (what it takes to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the best performers in...

The Comtur 2.0 project, in which teachers from the Universities Rovira i Virgili, Malaga, Vigo and Surrey (U.K.) participated, focused on the study of the use and influence of social media and communication 2.0 in tourism decision-making between 2013 and 2016....

In this article in Confilegal, PROA's managing partner Lucía Casanueva draws conclusions for successful communication through a case study. Audiences always need a queen in the wings. Just when we had barely buried Isabel II, Tamara I of Spain appeared with a...

Juan Ramón Corpas, account director and recently incorporated into the PROA team, has published an article in TOP COMUNICACIÓN about the mediating role that consultancy firms play between their clients and journalists. In it, he explains how consultancy firms should channel the interests of their clients with the aim of...

The US administration has taken a qualitative leap in the toughness of its relationship with China. On 29 May it directly accused China of the .......

Linked to cultural and sports journalism, Álvaro Ramos Izquierdo developed his professional career in media such as SensaCine or Marca before training in the Master's Degree in Communication and Digital Journalism during the years 2014/2015. "Digital communication is the present and the future, and this training allows us to approach many concepts that...