ABC reports on the Proa Communication Observatory

Antonio Salido, a marketing and strategy consultant specialising in the financial sector, and former global head of brand in Europe at Fidelity, one of the world's largest fund managers, explains the challenges facing fund managers in the current scenario: digitalisation, regulatory changes,...

I commented in my previous post that facing a communication crisis is like riding a roller coaster or a runaway tiger: emotions are strong and especially intense. As most crises are unannounced, the initial tendency is to get swept up in the crisis....

Pablo De Villota, Director of the Sports & Entertainment Area at PROA Comunicación, explains why sponsorship is important to improve reputation nowadays, how a sponsorship action should be developed and what is the role of ambassadors in a sponsorship action. "Sponsorship is...

Construction has played a key role in the advancement of civilisation. Medicine would not have advanced as far without hospitals, world trade would not have developed without transport infrastructures and people would not have been able to thrive around urban centres without transport networks and...

AI, robotics and automation in general have been having a severe effect on society in general and on the labour market in particular for decades. In the near future, work and the worker will cease to be one of the important productive forces that they are today. It has come...

ASTI Foundation has trusted in Proa Comunicación to develop its communication strategy and reputation management. This institution was created with the purpose of embracing the social change of the digital transformation through the talent and technology development by an open innovation and public-private collaboration model. Its purpose is to face...