News

ABC reports on the Proa Communication Observatory

The national daily newspaper ABC, has published in today's edition a review on the Proa Communication Observatoryheld yesterday, with the speaker being Antonio Belmonte, Director of External Communications at Deloitte, who focused his speech on the importance of intangibles for business.

The successful Vanity Fair breakfast with Begoña Villacís

Proa Comunicación organised Tuesday, November 13, the informative Vanity Fair breakfast with Begoña Villacís, citizens' spokesperson on the Madrid City Council. The event, which took place at the Hotel Santo Mauro in Madrid, brought together numerous media outlets and guests from different social and economic areas of the city. Villacís...

Ricardo Cuevas and Alberto Mendoza -- Creating the 'equity story': the essential tool for attracting investors

Few moves are as momentous a change for a company as going public. It is a goal that involves risks: a stumble in the plan or a false start can be a drag on its future development. But becoming a listed company also means securing financing, resolving the issue of the...

Rafael Villaseca, at the PROA Communication Observatory: "We are in the midst of a process of change".

Rafael Villaseca, former CEO of Gas Natural Fenosa and current President of the Naturgy Foundation, participated in the Proa Communication Observatory held at the headquarters of Boston Consulting Group on Wednesday 10 April. Rafael Villaseca holds a degree in Industrial Engineering from the Polytechnic University of Catalonia and an MBA from the...

From manuscript to Twitter: the fantastic story of @Pontifex".

Proa Comunicación has participated in a talk-colloquium with Gustavo Entrala, founder and CEO of the agency 101, an online marketing company. Gustavo was the one who convinced the Holy See to open a Twitter account for the Pope. He also designed the News.va portal, which unifies all the information about the...

Proa Comunicación Participates in the Woman Forwards Awards Gala

Lucía Casanueva, founding partner at Proa Comunicación, delivered one of the Woman Forward Awards to Theresa Zabell, who was recognized for "Corporate Governance and Gender Diversity." The event, held this Monday at the Italian Embassy, was organised by the Woman Forward Foundation, an institution that works to help create value...

Barbara Yuste-- Why all social networks want us to watch stories

The "story" format popularised by platforms such as Instagram, although Snapchat did it previously, has been transferred to other networks such as Twitter and LinkedIn. Our Digital Area Manager, Bárbara Yuste, analyses why all social networks are opting for ephemeral content in an article published in Verne.....

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ABC reports on the Proa Communication Observatory

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