News

Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

In this video, Lourdes Garzón analyses the current situation of journalism and the media in an environment of change and important challenges for information professionals. In addition to the role of technologies and digital platforms, Garzón addresses the phenomenon of fake news and the need to verify information in a context, that of social networks, where all kinds of content circulate.

Lourdes Garzón held the position of director of Vanity Fair Spain since its launch in 2006, and simultaneously of the Mexican edition since 2015. Under her leadership, the Vanity Fair Person of the Year award was created, the Vanity Fair Breakfasts were launched and exhibitions were organised.

Garzón began her professional career at the newspaper El Mundo and later joined Marie Claire magazine as deputy editor. She has collaborated on various radio and television programmes, such as "Espejo Público" on Antena 3 TV, "Las Mañanas" on Cuatro and "En días como hoy" on RNE.

Since 2015, it has been part of the Communication Advisory Board of the European University.

The Luca de Tena Foundation renews the portal of the Laboratory to deepen trends and journalistic training

The Journalism Laboratory of the Luca de Tena Foundation starts a new stage. After having closed several national and international agreements to share training resources and jointly promote events, efforts are now directed towards the web, which has been completely redesigned and a broad content plan has been created so...

"Spain leads in reputation management, measurement and know-how".

Reputation and trust are currently the most valuable assets of companies. Intangibles already account for more than 85% of the value of companies in the S&P 500. We talk to Ángel Alloza, CEO of Corporate Excellence, about the value of reputation and the purpose of companies. In addition,...

The Wanda Metropolitano stadium, the achievement in record time of an iconic and differentiating landmark

The fact that a stadium inaugurated in September 2017 has been chosen to host the Champions League final is not only due to technological advances, the capacity in number of spectators, or the access facilities. Since 1988, when the Community of Madrid approved a new stadium for the...

Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.

The director of the Sports & Entertainment Area of Proa Comunicación, Pablo de Villota, writes an article in El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain loopholes in the law to sneak into the Formula 1...

Pablo de Villota -- Communication lessons that Formula 1 and Marc Gené could give to Alberto Garzón

It is not the first time that when the Minister for Consumer Affairs, Alberto Garzón, speaks, the bread rises. His declarations have on more than one occasion generated enormous controversy, from which he has defended himself by arguing that he was misinterpreted or, as in the most recent case, that his words were...

Ricardo Cuevas and Alberto Mendoza -- Creating the 'equity story': the essential tool for attracting investors

Few moves are as momentous a change for a company as going public. It is a goal that involves risks: a stumble in the plan or a false start can be a drag on its future development. But becoming a listed company also means securing financing, resolving the issue of the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.