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Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

In this video, Lourdes Garzón analyses the current situation of journalism and the media in an environment of change and important challenges for information professionals. In addition to the role of technologies and digital platforms, Garzón addresses the phenomenon of fake news and the need to verify information in a context, that of social networks, where all kinds of content circulate.

Lourdes Garzón held the position of director of Vanity Fair Spain since its launch in 2006, and simultaneously of the Mexican edition since 2015. Under her leadership, the Vanity Fair Person of the Year award was created, the Vanity Fair Breakfasts were launched and exhibitions were organised.

Garzón began her professional career at the newspaper El Mundo and later joined Marie Claire magazine as deputy editor. She has collaborated on various radio and television programmes, such as "Espejo Público" on Antena 3 TV, "Las Mañanas" on Cuatro and "En días como hoy" on RNE.

Since 2015, it has been part of the Communication Advisory Board of the European University.

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"The future of journalism is to be ethical, moral, rigorous and with quality".

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

More conversations, more ideas, more PROA. Follow us on our networks.

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