News

Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

In this video, Lourdes Garzón analyses the current situation of journalism and the media in an environment of change and important challenges for information professionals. In addition to the role of technologies and digital platforms, Garzón addresses the phenomenon of fake news and the need to verify information in a context, that of social networks, where all kinds of content circulate.

Lourdes Garzón held the position of director of Vanity Fair Spain since its launch in 2006, and simultaneously of the Mexican edition since 2015. Under her leadership, the Vanity Fair Person of the Year award was created, the Vanity Fair Breakfasts were launched and exhibitions were organised.

Garzón began her professional career at the newspaper El Mundo and later joined Marie Claire magazine as deputy editor. She has collaborated on various radio and television programmes, such as "Espejo Público" on Antena 3 TV, "Las Mañanas" on Cuatro and "En días como hoy" on RNE.

Since 2015, it has been part of the Communication Advisory Board of the European University.

Valvanuz Serna Ruiz -- The importance of customer immersion

Anyone who has prepared a proposal for a communication plan for a potential client has started their presentation with the so-called "Situation Analysis", which is the section used to describe the company and the products or services it offers to the market. This is completed with information...

What was a crisis like?

No one today doubts that we are going through a turbulent time marked by the uncertainty generated by constant technological evolution. It seems that the only certainty we have left is the classic adage that change is the only thing that is permanent. In the field of corporate communication, these exceptional times generate...

Trust and credibility

Trust and credibility, over time I have learned that there are two types 1-hour cash loans for bad credit of politicians: those who consider that communication is too important a thing to be left to the press officer; and those who tend to think that journalists are all...

Yago de la Cierva: "Crises affect all companies, not only badly managed ones".

"Crises affect all companies, not just poorly managed ones", warned Yago de la Cierva, Professor of Corporate Communication and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva spoke about the...

Proa Comunicación Designs the Marqués del Atrio Group's New Website

The Marqués del Atrio Group has trusted in Proa Comunicación for the design of their new website, which they are aiming to adapt to the most current and avant-garde trends in the market, and, at the same time, get closer to their community within the digital ecosystem. The Marqés del...

Valvanuz Serna-- Recommendations for organisations in a post-COVID world

Valvanuz Serna, Managing Partner of PROA, delves into communication in a post-COVID world and analyses, for Influyentes Cantabria, different aspects to take into account in order to "navigate" with flexibility in a context in which what works today may not work tomorrow. A year ago...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.