Actualidad

Condé Nast chooses PROA Comunicación to develop its communication strategy in Spain

Condé Nast Publications, one of the most important multimedia publishing groups in the world, has chosen PROA Comunicación to develop its communication strategy in Spain.

Present in 29 countries on five continents, Condé Nast has the most prestigious titles in Spain: Vogue, Glamour, GQ, CN Traveler, AD and Vanity Fair.

A specialist in the creation of the highest caliber, most authentic and visually attractive content, on all platforms and for the most demanding and segmented public, Condé Nast embodies the values of high-end brands, such as excellence, talent, preeminent quality, innovation and exclusivity.

Millennials versus Boomers

Cuando empiezan a llegar a la empresa los hijos de tus primeros compañeros se experimentan sentimientos contradictorios. Tras aflorar gratos recuerdos de los primeros pasos profesionales, se enciende la alarma al constatar que ya están aquí aquellos niños que viste en la cuna. Al mismo tiempo que me enfrento a...

Lago Resort Menorca Confides in Proa Comunicación Once More

For another year, Lago Resort Menorca entrusts Proa Comunicación to develop its communication strategy. This hotel complex is part of the network of establishments managed by Grupo Moga, a business group with extensive experience in the hospitality hotel sector, with a presence in Valladolid, The Canaries and Menorca. Lago Resort...

Borja Bergareche: «Fake news is a problem of the distribution of news by algorithms rather than the quality of information.»

«We have to differentiate between fake news and disinformation,» warned Borja Bergareche, Vocento’s digital innovation director, during his speech at the Proa Observatory, held at Degussa’s headquarters. Bergareche spoke about ‘Profitable journalism in the era of fake news and Silicon Valley platforms’, clarifying exactly what we mean when we talk...

—— Ontier

Comunicación Audiovisual
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—— REINFORCE, a consultancy firm in Human Resources strategy and solutions, chooses PROA for the management of its communication

REINFORCE ADVISORS GROUP, a firm founded in 2009 by a group of managers with recognised experience in people management, has entrusted PROA with the development of its communication strategy. The firm provides its services directly through a senior team that guarantees value-added advice and a practical and highly executive approach,...

Juan Cardona —— Ondas anímicas y encuestas electorales

Me vino a la cabeza algo que ya he presenciado en algunas campañas electorales en las que he participado durante los últimos años. Es frecuente el acercamiento de compañías especializadas en demoscopia para hacer encuestas electorales «a medida», como una herramienta más de la campaña, con el fin de servir...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.