Actualidad

Condé Nast chooses PROA Comunicación to develop its communication strategy in Spain

Condé Nast Publications, one of the most important multimedia publishing groups in the world, has chosen PROA Comunicación to develop its communication strategy in Spain.

Present in 29 countries on five continents, Condé Nast has the most prestigious titles in Spain: Vogue, Glamour, GQ, CN Traveler, AD and Vanity Fair.

A specialist in the creation of the highest caliber, most authentic and visually attractive content, on all platforms and for the most demanding and segmented public, Condé Nast embodies the values of high-end brands, such as excellence, talent, preeminent quality, innovation and exclusivity.

Diversificación y foco en negocio, valores de la comunicación especializada en la gestión de activos

Según las cifras de Inverco, el mercado de Instituciones de Inversión Colectiva (IICs) en España ha doblado su tamaño en los últimos cinco años. Entre el 31 de diciembre de 2013 y el 30 de junio de 2018, el volumen total en IICs (fondos de inversión, fondos de pensiones, Sicav,...

La reputación se construye desde dentro

Hemos escuchado hasta la saciedad que la mejor protección ante una crisis de comunicación es tener una magnífica reputación y una tupida red de apoyo. Quienes nos dedicamos al maravilloso mundo de la comunicación corporativa sabemos que conseguir esas dos cosas requiere de mucho tiempo y esfuerzo por una parte...

The winners of the «Woman Forward», supported by Proa Comunicación, talk about equality

Last October, the Woman Forward Foundation, directed by Miriam Izquierdo, presented its Woman Forward Awards for «Corporate Governance and Gender Diversity». One of the awards, which recognized the career of the athlete Theresa Zabell, was presented by Lucía Casanueva, managing partner of Proa Comunicación. The event, in which Proa Comunicación...

Proa Comunicación collaborates in the organization of the III Madrid SnowZone Championship for journalists

Madrid SnowZone, one of the largest covered snow tracks in the world and the only one in Spain, held the 3rd Madrid SnowZone Championship for journalists on Sunday 22nd April. The third edition has consolidated an essential sports event for the media, which counted on the representation of more than...

The successful Vanity Fair breakfast with Begoña Villacís

Proa Comunicación organized Tuesday, November 13, the informative Vanity Fair breakfast with Begoña Villacís, citizens´ spokesperson on the Madrid City Council. The event, which took place at the Hotel Santo Mauro in Madrid, brought together numerous media outlets and guests from different social and economic areas of the city. Villacís...

José María Segovia Explains the Keys to Providing Excellent Professional Services and the Importance of Reputation

José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to providing excellent professional services, among which he highlighted the passion and obsession for excellence and perfectionism. He also noted that human resources management is very important, in which, in his opinion, it...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.