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-- The "Instituto Palacios" for women's health and medicine chooses PROA to execute its communication strategy

The 'Instituto Palacios', a private reference centre specialised in women's health and medicine, places its trust in PROA for the management and development of its communication strategy.

Founded 30 years ago, the 'Instituto Palacios' is directed by Dr. Santiago Palacios, also president of the Spanish private gynecology section and the Hispanic Osteoporosis Foundation, he is considered one of the best gynecologists in Europe and the first to create a unit of menopause in Spain.

The centre, committed to excellence, uses the most advanced and innovative technology in its treatments, offers personalized and close follow-up with patients at all times and the ability to perform all tests (medical history, cytology, ultrasound, mammography, analysis etc.) in less than 90 minutes. In addition, it has a long history in research, organising the SAMEM congress (National Meeting of Women's Health and Medicine) and the GINEP, a private gynecology congress for more than 20 years. He plans to organise a congress for women in general and in this way try to raise awareness of the importance of ensuring their health and going to the gynecologist, as well as to publicize the latest technical developments that improve both the pelvic floor and sexual health.

Elena Palacios, director of communication at the Institute, has indicated: "It is essential to have a solid communication strategy to value all our experience in the sector. We are sure that our collaboration with PROA will meet our expectations".

PROA collaborates in the organisation and promotion of the Spanish Snowshoeing Championship

Proa Comunicación supports the organization and promotion of the Spanish Snowshoeing Championship, which will take place on March 7th at Fuente Dé Cable Car in the region of Liébana within the Picos de Europa National Park. The race for the national snowshoeing title, organised by Picos Xtreme, will be an...

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in an ABC article

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, has contributed to an ABC article on Marlboro's sponsorship of the Italian Formula 1 team Ferrari. Pablo, who managed Santander's sponsorship of Ferrari during the Alonso era, argues that "the sponsorship strategy...

Dick Cheney, the ultimate shadow politician

A few days ago, at the presentation of the preview of El vicio del poder in Spain, organised by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, summed up the relationship between the all-powerful Vice President Dick Cheney and the press as follows: "Cheney decided to elude the...

The "Google tax", a short-term solution

On 21 March 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (known as the "digital...

Investment priorities set digital leaders apart

Companies that are committed to expanding the skills of their workforces and investing more in technology tend to show a higher degree of digital development than those that allocate fewer resources to these priorities. This is demonstrated by a study by the Boston Consulting Group (BCG), which has been...

-- Myriam Gómez, appointed Financial Communication Manager at PROA

PROA, a communications and reputation management consultancy, strengthens its team with the incorporation of Myriam Gómez as director of Financial Communication inside the firm. With a degree in Economics and Business from CUNEF, Myriam is an expert in communication and corporate reputation and has more than 20 years of professional...

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-- The "Instituto Palacios" for women's health and medicine chooses PROA to execute its communication strategy

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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