Guillermo Pelayo -- "It is crucial to offer calm and experience to the patient".

There are areas in which one only enters if one is highly specialised in that content, or at least, one should not (financial information, for example). However, there are other subjects where one feels entitled to speak, even in public, even if they are highly sensitive topics, just for the sake of...

The strength of the asset management industry, and the large number of operators in the Spanish market, reinforces the role of financial communication as a positioning and support tool for this business. At Proa Comunicación we offer an efficient and specialised model that optimises the client's investment,...

Times are hard. No one can deny that. Never before has the same generation had to deal with possibly the two deepest global economic crises ever seen. The demands of adaptation that the 21st century per se brought with it, particularly as a result of the technological revolution,...

Mercedes Asorey, director of communications and client development at Gómez-Acebo & Pombo, details in a new PROA Comunicación video the evolution of legal communications in recent years, as well as the challenges for law firms in terms of communications.

Bárbara Yuste, head of digital communication at Proa Comunicación, explains how to manage a digital crisis. Transparency and speed are two essential factors in a crisis scenario in the digital environment, especially at times like the ones we are experiencing these days. Companies and institutions have to be prepared...

  Pilar Urbano (Valencia, 1940) maintains intact her curiosity and stimulus to investigate the great events of the present day, but she takes her time, avoiding the urgency of the instant chronicle. Thus arises El Alzamiento, a documented book that dissects the pro-independence process, going back to its origins, investigating...