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How to manage a digital crisis

Bárbara Yuste, head of digital communication at Proa Comunicación, explains how to manage a digital crisis. Transparency and speed are two essential factors when faced with a crisis scenario in the digital environment, especially at times like the ones we are experiencing these days. Companies and institutions have to be prepared today more than ever to effectively combat any situation that jeopardises their reputation. To this end, it is essential that action protocols are drawn up to prevent hasty decisions from being taken that could further spread the source of the conflict. Speed is vital, but without haste and lack of judgement.

At Proa Comunicación we help organisations to manage all types of crises that may arise in the digital sphere with plans adapted to their needs, but always based on analysis, transparent communication and constant monitoring.

"Spain Leads in the Management, Measurement and Know-How of Reputation".

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence. Additionally, he also explains the...

Pablo Gasull -- An analysis of Woke culture with journalist Argemino Barro

Argemino Barro is a freelance correspondent in New York for El Confidencial, La Sexta and Televisión de Galicia. In 2014, he covered the war in eastern Ukraine and won the European "Belarus in Focus" award for the best report on Belarus. During his adolescence, his passion for unravelling the dynamics...

--Alfonso Sánchez-Tabernero: "The greatest risk to journalistic ethics is laziness".

When he was a child, Alfonso Sánchez-Tabernero (Salamanca, 1961) did not know - like anyone else - what it was like to be a rector, although his great-grandfather and great-great-grandfather had already directed the University of Salamanca. He dreamed of being a bullfighter, footballer or fireman, and when he arrived at the university he did not think of leading an educational institution either.....

Branded Content and Brand Journalism: Companies with Their Own Voice in the Digital Agora

Not so long ago, talking about new forms of disintermediated communication by companies was a fast way to be condemned by guardians of journalistic and communicational purism. How dare companies suggest occupying safe spaces traditionally reserved for the media? However, the combination of various factors, such as the media...

Lifestyle and Mediterranean diet against ageing

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains how the Mediterranean diet influences life expectancy in Spain and its relationship with healthy ageing: "there are studies that link the Mediterranean diet with longevity". Dr. Ángel Durántez...

The elections, part one

Our brains are not built for us, they come from a series of conserved adaptive successes, modules, parts, systems that come from way back in evolution, which explains why we are the way we are. What's more, the structure of our brain is common to all animals that have vertebrates.....

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How to manage a digital crisis

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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