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  • Blog
  • 26 March 2020
  • 1 min. reading time

How to manage a digital crisis

Bárbara Yuste, head of digital communication at Proa Comunicación, explains how to manage a digital crisis. Transparency and speed are two essential factors when faced with a crisis scenario in the digital environment, especially at times like the ones we are experiencing these days. Companies and institutions have to be prepared today more than ever to effectively combat any situation that jeopardises their reputation. To this end, it is essential that action protocols are drawn up to prevent hasty decisions from being taken that could further spread the source of the conflict. Speed is vital, but without haste and lack of judgement.

At Proa Comunicación we help organisations to manage all types of crises that may arise in the digital sphere with plans adapted to their needs, but always based on analysis, transparent communication and constant monitoring.

Communication of Latin American companies in Spain

For investors and companies that come to Latin America to establish their businesses, as well as for those that come to Spain to start up new businesses, it is essential to receive professional advice, to analyze deeply the social and economic contexts, and to leave the areas where investment is...

  • Blog
  • 1 min. reading time

José María Sánchez Galera -- The hero and the saint, leadership role models

France is one of the countries which, for centuries, has often had intellectuals and organisations that have set standards. Its geopolitical position, its academic institutions, its media, its sense of excellence are some of the aspects that explain why it is a reference outside its borders. A Latin country...

  • Blog
  • 2 min. reading time

Dr. José Antonio Rodríguez Piedrabuena -- Interview with Dr. Remigio Vela Navarrete

Interviewed by Dr. Rodríguez Piedrabuena, Dr. Remigio Vela Navarrete, physician, doctor and professor specialising in urology and renal transplantation, talks about the possibility that prostate adenoma can end in cancer and the different treatments that exist to solve it. This video should always be played...

  • Blog
  • 1 min. reading time

Fernando Matesanz: "Communication is a fundamental part of the Madrid VAT Forum".

Fernando Matesanz, Managing Director of Spanish VAT Services Asociados, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his firm and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers...

  • Blog
  • 1 min. reading time

Communication, a lever for growth in private banking

One of the greatest challenges that we, financial communication professionals, face is how to help reach the business objectives of private banking entities. A challenge that, after more than 20 years managing the reputation of private banking entities, managers, brokers, and insurance companies, has proved possible to achieve. Dual Advantage...

  • Blog
  • 2 min. reading time

In the face of stock market falls caused by the coronavirus, it is advisable to persevere.

Despite the profound health crisis caused by the coronavirus, and its enormous impact on the financial markets and the economy, some experts are advising people to remain calm and persevere in investing in equities. This is the case of Banco Mediolanum, which has released a video prepared by its own staff....

  • Blog
  • 3 min. reading time

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