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How to manage a digital crisis

Bárbara Yuste, head of digital communication at Proa Comunicación, explains how to manage a digital crisis. Transparency and speed are two essential factors when faced with a crisis scenario in the digital environment, especially at times like the ones we are experiencing these days. Companies and institutions have to be prepared today more than ever to effectively combat any situation that jeopardises their reputation. To this end, it is essential that action protocols are drawn up to prevent hasty decisions from being taken that could further spread the source of the conflict. Speed is vital, but without haste and lack of judgement.

At Proa Comunicación we help organisations to manage all types of crises that may arise in the digital sphere with plans adapted to their needs, but always based on analysis, transparent communication and constant monitoring.

The Evil of the Narcissist

Narcissistic personality disorder has some of the following traits: chameleon-like character and verbiage, and a vacuum that is plugged by the cultivation of the image. The narcissist is interested in power, -the rest does not count-, he is amoral, vain, envious, with strategic empathy, demanding of others and extraordinarily tolerant...

Companies vs. fake news

False news has always existed, although social networks and their great capacity to viralize all types of content have made them a phenomenon of unstoppable dimensions. A phenomenon, moreover, that is no longer linked only to political circles, but also reaches businesses and corporations around the world. Disinformation is an...

Spain, among the 10 Most Attractive Countries for Digital Talent

Spain is one of the ten most attractive countries to attract and retain digital talent, one of the most demanded professional groups in the world and, according to a new study by Boston Consulting Group and The Network, an international alliance of employment websites in the world in which Infoempleo...

A discreet, prepared monarch with a high sense of statehood

Those of us who have had to represent Spain, all its political and cultural expressions, and its varied economic interests, have had to learn - because one is not born with this ability - to speak - regardless of our ideas - of these expressions, with impartiality, with neutrality in political polemics; to...

-- Luis Gutiérrez: "A person with a will is a free person".

PROA interviews psychiatrist Luis Gutiérrez Rojas on the psychological impact of COVID-19, team management in times of uncertainty and new opportunities after the storm. This VIDEO may be reproduced provided that PROA is credited as the original source.

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Alejandro García -- NFTs, a model for certifying the value of things

Alejandro García, co-founder of Art.army, reflects on what NFTs are and why they are revolutionary. Since ancient times, people have given value to the unique, to the scarce. This is why art objects are considered pieces of unquestionable value. Their scarcity and uniqueness make them unique and...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

How to manage a digital crisis

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