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How to manage a digital crisis

Bárbara Yuste, head of digital communication at Proa Comunicación, explains how to manage a digital crisis. Transparency and speed are two essential factors when faced with a crisis scenario in the digital environment, especially at times like the ones we are experiencing these days. Companies and institutions have to be prepared today more than ever to effectively combat any situation that jeopardises their reputation. To this end, it is essential that action protocols are drawn up to prevent hasty decisions from being taken that could further spread the source of the conflict. Speed is vital, but without haste and lack of judgement.

At Proa Comunicación we help organisations to manage all types of crises that may arise in the digital sphere with plans adapted to their needs, but always based on analysis, transparent communication and constant monitoring.

Coronavirus, a volatibility factor for investment markets

The experts from Trea Asset Management, an independent asset management firm specializing in management mandates for financial institutions, recently explained at a conference in Madrid their vision of the economy and the recommended positioning for investors, focusing especially on Spanish and European equities. Coronavirus: brake on production The first issue...

The Emotional Intelligence

In 1959, Professor Juan Rof Carballo wrote books such as Cerebro Interno y Mundo Emocional; Urdimbre Afectiva y Enfermedad and Cerebro Interno y Sociedad. What can you tell me now about Goleman and the rest of the group and the enthusiasm of the uninformed in the face of emotional intelligence?

José Antonio Rodríguez Piedrabuena -- Why does the brain refuse to change?

Our brains are not looking for the truth, but for everything to be coherent is what is true for them. And they become entrenched there. Once we are militating for something coherent, all the potential of our mind starts to mobilise and it will defend that coherence as the truth. It will no longer be necessary to continue expending energy,...

Litigation Communication

Rocío Hidalgo, PROA Comunicación Manager in the Valencian Community, details the litigation communication service. Proa Comunicación acts before economic crimes, violation of competition rules or data protection, labor or environmental conflicts, accidents, human rights and other situations that may affect the reputation and good name of people and companies. <span...

Communication Challenges for Fund Management Firms

Antonio Salido, marketing and strategy consultant specializing in the financial sector explains the challenges currently faced by fund managers including: the digitalization, the regulatory changes, and the greater demands of clients. The former Global Head of Brand in the European division at Fidelity, one the world's largest financial managers, discusses...

Cristina García Alonso -- Communicating safety in times of uncertainty

To talk about communication in the insurance industry is to talk about, among other things, studies, rankings, investments, industry events, results, appointments, CSR initiatives and products, lots of products. At least, these are the types of information that proliferate most in the specialised media on a daily basis. Although it is true that, since the appearance of...

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How to manage a digital crisis

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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