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Dispute communication

Rocío Hidalgo, director of PROA Comunicación in the Valencian Community, explains the litigation communication service. Proa Comunicación acts in the event of economic crimes, breaches of competition or data protection regulations, labour or environmental conflicts, accidents, human rights and other types of situations that may affect the reputation and good name of individuals and companies.

From Success to Fallout in Just a Few Hours

A few months ago I personally experienced an episode that perfectly exemplified the importance of fully understanding the power of the media, especially during legal proceedings. A person of public standing wanted to hire me specifically for the market launch of his product. It was a revolutionary service that had...

Are You Captivated by the Leadership in Game of Thrones?

Say no more. As a woman, as a coach, and as a student of leadership, I have always been puzzled by the collective fascination with such a violent series. Beyond the huge investment in historical sets, highly worked aesthetics, original plots and -let's not be innocent- in-depth and extensive sexual...

The companies were this

Many things will change when all this is over and COVID-19 is just another chapter in Spain's economic history. The lives of many people will have changed, certain forms of work organisation will have changed, we hope even the production model, in a shift towards a more industrialised country...

How to create an effective cyber security plan

In order to have an effective cybersecurity plan, it is first necessary to know what assets need to be protected, whether tangible or intangible (buildings, computers, software, data, etc.), and once known, the possible vulnerabilities must be investigated to determine the risks. What is the purpose of the plan? To prevent, avoid...

The Elections, Part One

Our brain has not been built for us, it comes from a series of preserved adaptive successes, modules, parts, systems that come from evolution, which explain why we are the way we are. Moreover, the structure of our brain is common to all animals that have vertebrae. We cannot be...

Alejandro Navas -- "The human being is a great storyteller and listener".

  We have interviewed Alejandro Navas, PhD in Philosophy and retired professor of Sociology at the University of Navarra. For more than 40 years, some of the great Spanish media firms and executives have passed through his classrooms. Since his retirement -which is not a rest- he shares his...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.