Dispute communication

When I started coaching 15 years ago in Spain, the problem was that nobody knew what coaching was. Because they didn't know, they didn't even know how to pronounce this Anglo-Saxon word that originated with sports coaches. Now the problem I am facing is that everyone...

We are being managed by companies interested in denigrating a product in order to sell their own. This is happening with milk, to sell so-called plant-based milks, and with meat. By eating meat we are providing our health with most of the nutrients that are essential for our body to function, such as proteins...

Conrado Briceño, CEO of IMF Institución Académica, talks to Lorena Saura, PROA consultant, and details in this new PROA video the positioning of the institution in the current higher education landscape. She also highlights the student profile that companies are looking for and the important role that the institution is playing in...

"Excellence is an art gained by training and habit. We do not act rightly because we have excellent virtues, but we are virtuous because we act rightly. We are what we do repeatedly. Excellence then is not an event but a habit" Aristotle Many of us wonder what is the secret...

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, details in a new video of PROA Comunicación what the project consists of. As they define themselves, "La Cama Sol is a memory of the future: a publishing house of beautiful books, founded in 2017,...

In pre-confinement Spain, work was being done on the digitalization of our economic and social reality, but without pace. The apostles of the physical still found an echo to their arguments and more in a community where socialization is an essential part of the character. In a few days we...