Dispute communication

All current neuroscientists, such as the Spanish professor of neuroscience in the USA, Joaquín M. Fuster, one of the world's leading authorities on the study of the cerebral cortex, say: "The vast majority of our decisions are unconscious. This means that we are not aware of the reasons for the vast majority....

Pedro Vidal-Aragón, founding partner of Quercus Ventures, details in this new PROA video how Quercus Ventures can help Spanish SMEs and what is its differential value. In addition, he explains why it is necessary to invest in management and, finally, he sets out his recommendations for Spanish SMEs to face...

Fernando Matesanz, Managing Director of Spanish VAT Services Asociados, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his firm and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers...

José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving greater impetus to China and improving its position in Southeast Asia. Asked about the political...

How do we categorise VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, originally from the English expression, mark the business communication activites that we have today to develop professional communication. This communicaction is sometimes surprising due the speed of its...

I wrote here that society and politics would not change despite the impact of COVID-19. And this theory seems to be confirmed. Society does not want to look itself in the eye. Each of us is capable of seeing, understanding and perceiving according to his or her vital, mental and emotional training in...