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Dispute communication

Rocío Hidalgo, director of PROA Comunicación in the Valencian Community, explains the litigation communication service. Proa Comunicación acts in the event of economic crimes, breaches of competition or data protection regulations, labour or environmental conflicts, accidents, human rights and other types of situations that may affect the reputation and good name of individuals and companies.

Román Merino -- "Companies need to be proactive and have a competitiveness plan".

Román Merino, Managing Partner of REINFORCE ADVISORS GROUP, a firm with recognised experience in people and HR management, analyses what kind of crisis we are in and at what stage we are in. He also reflects on how the current lack of certainty affects the present and the future of companies. ....

Emma Mateos -- "Cultural sponsorship leads to brand recognition".

Emma Mateos, Director of Marketing and Communications at SO-LA-NA Entertainment, talks about the importance of cultural sponsorship for companies and the spaces for generating new ideas generated by shows. This text may be reproduced provided that PROA is credited as the original source.

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Alejandra Vallejo - Nágera -- "It is a fallacy to think that life will go back to the way it was".

Alejandra Vallejo-Nágera, psychologist and writer, responds to the interview with Lucía Casanueva, managing partner of PROA, recorded in the Cerralbo Museum, located in the Argüelles neighbourhood, one of the many palaces that existed in Madrid in the last third of the 19th century. It is the only one that conserves the interior decoration of the...

Dr. Santiago Palacios -- "To be independent, you have to take care of yourself".

Santiago Palacios, director of the Instituto Palacios Medical Centre, describes the treatments needed to care for women's health and discusses the growing importance of communication in medicine. This text may be reproduced provided that PROA is credited as the original source.

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The current pension system must be revised

Pablo Fernández, professor of the Financial Management Department at IESE Business School, has written an interesting article on the current and future situation of the pension system in Spain. In this article, he analyzes, with statistical data, the prospects of the current public pay-as-you-go system in our country, and discusses...

Marketing Outsourcing: A Solution for Businesses

In Spain, SMEs and independent ventures represent virtually the entire business fabric. These so-called "startups" received investments exceeding 1.2 billion last year in 2018 (9 times more than 8 years ago). All of these businesses have plenty in common, but without a doubt, one of the most important concerns is...

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