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Litigation Communication

Rocío Hidalgo, PROA Comunicación Manager in the Valencian Community, details the litigation communication service. Proa Comunicación acts before economic crimes, violation of competition rules or data protection, labor or environmental conflicts, accidents, human rights and other situations that may affect the reputation and good name of people and companies.

How to Manage Reputational Scandals

Alberto Andreu, associate professor of the Faculty of Economic Sciences and Business of the University of Navarra, clarifies what reputational scandals are, what their causes are and how they can be managed. "Companies have to organise their work more by projects than by functions. Reputational risk occurs when there is...

Pablo Gasull-- Why is it so important to write well?

We write worse and worse, and writing is not a skill we tend to highlight on our CV or LinkedIn skills portal. We write very little, and when we do, we have no mercy for full stops, commas, accents and even less for argumentation and structure...

The results of communicating brand purpose

The communication of brand purpose adds more than ever to the reputation of companies. In this context, Jaime Lobera, marketing and communication consultant, explains why he believes that companies that communicate brand purpose have better results in an interview conducted by Pilar Larrea, director...

Private Equity, an Increasingly Solid Alternative to Traditional Investments

Venture capital funds are emerging as an increasingly robust and credible alternative for investors seeking attractive returns with lower risks. This is one of the conclusions of a recent event held in Madrid, which analysed the current and future prospects of the sector in the Spanish market. At the end...

Technology, regulation and customer relations, the keys to the financial sector in 2020

In the aftermath of the 2008 financial crisis, which led, among other consequences, to increased regulatory intervention in the activities of banks, asset managers, intermediaries, investment services firms, insurers and other operators, the sector continues to undergo a profound transformation of its business models and its...

Javier Eizaguirre -- Sailing the seas of trust

"Good sailors are forged in rough waters not in dry harbour..." "87% of employees are disengaged" (Workforce of 2020 by Oxford Economics) Other sources put this figure even higher... In Europe and Spain it is close to 90% and 93% respectively" (State of the Global Workplace by...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.